The Institution of Engineering and Technology, 2008 eISBN: 978-0-86341-976-8 | Paper: 978-0-86341-907-2 Library of Congress Classification HF5718.F67 2008 Dewey Decimal Classification 658.45
ABOUT THIS BOOK | REVIEWS | TOC
ABOUT THIS BOOK
An opportunity to impress, Communication is easy isn't it? Well it may seem so, but consider honestly when was the last time you were involved in a breakdown of communications? And how long ago was one such a veritable derailment? For most people and in most organisations this happens regularly.
REVIEWS
'Patrick has a lucid and elegant style of writing which allows him to present information in a way that is organized, focused and easy to apply.'
-- Professional Marketing
TABLE OF CONTENTS
Chapter 1: Communication: its nature, scope and purpose
Chapter 2: What makes for effective communication
Chapter 3: Prerequisites for success: preparation and listening
Chapter 4: Being persuasive: getting agreement from others
Chapter 5: Meetings: making them work
Chapter 6: Presentations: speaking successfully 'on your feet'
Chapter 7: Negotiation: making the best deal
Chapter 8: Telephone communication: its special nature
Chapter 9: The nature of the written word
Chapter 10: The writing process: what to say and how to say it
Chapter 11: The different forms of written communication