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Public Opinion Polling: A Handbook For Public Interest And Citizen Advocacy Groups
by Celinda Montana Alliance for Progressive Policy and Celinda Lake
Island Press, 1987
eISBN: 978-1-61091-304-1 | Paper: 978-0-933280-32-8
Library of Congress Classification HM261.L18 1987
Dewey Decimal Classification 303.38072

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ABOUT THIS BOOK
In Public Opinion Polling, Celinda C. Lake and Pat Callbeck Harper draw on years of experience and hands-on work in polling and interpreting public opinion polls for political candidates and public interest organizations. This handbook offers field-tested, easy-to-use, and cost-effective instructions for constructing and analyzing polls. Helps the user to: define the poll's objectives understand what a sample is write questionnaires that get the information you want conduct efficient interviews. Companion software provides a complete package for conducting polls and analyzing results.

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