cover of book
 

It's in There!®
by William Morton Hildebolt and Bonnie Bajorek Daneker
The Ohio State University Press, 2017
Paper: 978-0-9993166-0-3 | eISBN: 978-0-9993166-2-7

ABOUT THIS BOOK | AUTHOR BIOGRAPHY | TOC
ABOUT THIS BOOK
Prego Spaghetti Sauce has been a flagship product in Campbell Soup Company’s portfolio for more than thirty years. This book showcases the creativity, science, and determination that were key to Prego’s development. From the tomato breeding to the recipe formulation to the engineering and mechanical feats necessary for production—not to mention the marketing research and advertising efforts needed to position Prego in the marketplace—It's In There!® is a memoir-based product history of an iconic brand found today in kitchens around the world.
 

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