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Invisibility by Design: Women and Labor in Japan's Digital Economy
by Gabriella Lukács
Duke University Press, 2020
Paper: 978-1-4780-0648-0 | eISBN: 978-1-4780-0718-0 | Cloth: 978-1-4780-0581-0
Library of Congress Classification HD2358.5.J3L85 2020

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ABOUT THIS BOOK
In the wake of labor market deregulation during the 2000s, online content sharing and social networking platforms were promoted in Japan as new sites of work that were accessible to anyone. Enticed by the chance to build personally fulfilling careers, many young women entered Japan's digital economy by performing unpaid labor as photographers, net idols, bloggers, online traders, and cell phone novelists. While some women leveraged digital technology to create successful careers, most did not. In Invisibility by Design Gabriella Lukács traces how these women's unpaid labor became the engine of Japan's digital economy. Drawing on interviews with young women who strove to sculpt careers in the digital economy, Lukács shows how platform owners tapped unpaid labor to create innovative profit-generating practices without employing workers, thereby rendering women's labor invisible. By drawing out the ways in which labor precarity generates a demand for feminized affective labor, Lukács underscores the fallacy of the digital economy as a more democratic, egalitarian, and inclusive mode of production.
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