"Bioethics in Social Context energizes both bioethics and ethnography. The authors expand the scope of what issues bioethics should consider, and they demonstrate how culture, mass media, emotions, families, and institutions are relevant in consideration of those issues. In doing all this, they open new possibilities for the empirical investigation of moral life."
—Arthur W. Frank, Professor, Department of Sociology, University of Calgary, and author of The Wounded Storyteller: Body, Illness, and Ethics and At the Will of the Body: Reflections on Illness