Public Opinion Polling: A Handbook For Public Interest And Citizen Advocacy Groups
Island Press, 1987
eISBN: 978-1-61091-304-1 | Paper: 978-0-933280-32-8
Library of Congress Classification HM261.L18 1987
Dewey Decimal Classification 303.38072
eISBN: 978-1-61091-304-1 | Paper: 978-0-933280-32-8
Library of Congress Classification HM261.L18 1987
Dewey Decimal Classification 303.38072
ABOUT THIS BOOK
In Public Opinion Polling, Celinda C. Lake and Pat Callbeck Harper draw on years of experience and hands-on work in polling and interpreting public opinion polls for political candidates and public interest organizations. This handbook offers field-tested, easy-to-use, and cost-effective instructions for constructing and analyzing polls. Helps the user to: define the poll's objectives understand what a sample is write questionnaires that get the information you want conduct efficient interviews. Companion software provides a complete package for conducting polls and analyzing results.
See other books on: Handbooks, manuals, etc | Interviewing | Public Opinion Polling | Public opinion polls | Reference
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