<div>In recent years craft beer marketing has increasingly evoked the medieval past in orderto appeal to our collective sense of a lost community. This book discusses thedesire for the local, the non-corporate, and the pre-modern in the discourse ofcraft brewing, forming a strong counter-cultural narrative. However, suchdiscourses also reinforce colonial histories of purity and conquest whileeffacing indigenous voices. This book reveals that craft beer is therefore muchmore than a delicious adult beverage; its marketing reveals a cultural desirefor a past that has disappeared in a world that privileges the present.</div>

<div>Chapter 1: Introduction: Medievalism and Craft Beer </div><div>Chapter 2: Reading Beer in the Middle Ages</div><div>Chapter 3: Resistance and Revolution: Craft Beer vs Corporate Giants</div><div>Chapter 4: Monastic Medievalism</div><div>Chapter 5: Militant Medievalism: Norsemen, Mythology, and Masculinity</div><div>Chapter 6: Pale Ales and White Knights: Craft Brewing, Whiteness, and Medievalism</div><div>Chapter 7: Conclusion: The Alchemy of Alcohol</div>