cover of book
 

Craft Beer Culture and Modern Medievalism: Brewing Dissent
by Noëlle Phillips
Arc Humanities Press, 2020
eISBN: 978-1-64189-218-6 | Paper: 978-1-64189-462-3 | Cloth: 978-1-64189-217-9

ABOUT THIS BOOK | TOC
ABOUT THIS BOOK
<div>In recent years craft beer marketing has increasingly evoked the medieval past in orderto appeal to our collective sense of a lost community. This book discusses thedesire for the local, the non-corporate, and the pre-modern in the discourse ofcraft brewing, forming a strong counter-cultural narrative. However, suchdiscourses also reinforce colonial histories of purity and conquest whileeffacing indigenous voices. This book reveals that craft beer is therefore muchmore than a delicious adult beverage; its marketing reveals a cultural desirefor a past that has disappeared in a world that privileges the present.</div>

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