Ten years after the publication of the foundational edited collection Folklore and the Internet, Andrew Peck and Trevor J. Blank bring an essential update of scholarship to the study of digital folklore, Folklore and Social Media. A unique virtual, hybridized platform for human communication, social media is more dynamic, ubiquitous, and nuanced than the internet ever was by itself, and the majority of Americans use it to access and interact with digital source materials in more advanced and robust ways.
 
This book features twelve chapters ranging in topics from legend transmission and fake news to case studies of memes, joke cycles, and Twitter hashtag campaigns and offers fresh insights on digital heritage and web archiving. The editors and contributors take both the “digital” and “folklore” elements seriously because social media fundamentally changes folk practices in new, though often invisible, ways. Social media platforms encourage hybrid performances that appear informal and ordinary while also offering significant space to obfuscate backstage behaviors through editing and retakes. The result is that expression online becomes increasingly reminiscent of traditional forms of face-to-face interaction, while also hiding its fundamental differences.
 
Folklore and Social Media demonstrates various ways to refine methods and analyses in order to develop a better understanding of the informal and traditional dynamics that define an era of folklore and social media. It is an invaluable addition to the literature on digital folklore scholarship that will be of interest to students and scholars alike.
 
Contributors:
Sheila Bock, Peter M. Broadwell, Bill Ellis, Jeana Jorgensen, Liisi Laineste, John Laudun, Linda J. Lee, Lynne S. McNeill, Ryan M. Milner, Whitney Phillips, Vwani Roychowdhury, Timothy R. Tangherlini, Tok Thompson, Elizabeth Tucker, Kristiana Willsey
 

Andrew Peck is assistant professor of strategic communication at Miami University. He is a media scholar and ethnographer whose research focuses on how digital media offer new possibilities for persuasion and everyday communication. His work has appeared in the International Journal of Communication, the Journal of American Folklore, and the edited collections Hashtag Publics and Slender Man Is Coming.
 
 
Trevor J. Blank is associate professor of communication at the State University of New York at Potsdam. He is the editor of Folklore and the Internet and Folk Culture in the Digital Age, coeditor of Tradition in the Twenty-First Century, and author of The Last Laugh: Folk Humor, Celebrity Culture, and Mass-Mediated Disasters in the Digital Age and Toward a Conceptual Framework for the Study of Folklore and the Internet.