“Keiffer has produced a thorough and well researched analysis of everything that’s wrong with industrial meat production. This book is for everyone who cares about how meat-eating affects our planet.”
— Marion Nestle, author of "What to Eat"
“A compelling—and necessary—book.”
— Barry Estabrook, author of "Pig Tails: An Omnivore’s Quest for Sustainable Meat"
"By writing this book, Keiffer didn’t intend to stop us from eating meat. Instead, her wish was that we become more aware of the hidden costs of industrial-scale meat production, dominated now by just a handful of multinational corporations. Her well-documented study covers developments in the United States, Asia and Southeast-Asia, Europe, the United Kingdom, and Australia. . . . Keiffer tackles a range of topics including the business of genetics, animal diseases, environmental degradation, and labor conditions."
— Nexus Magazine
"Over the course of her well-researched and thoughtfully reasoned book, Keiffer outlines some of the major hidden costs associated with the production of modern, industrial meat, including environmental degradation, animal welfare issues, and labor abuses. While one might imagine from the title that Keiffer’s intention is to lay out a vegan critique, she is quick to argue that meat is an efficient and nutritious source of calories that is pleasurable to consume. . . . Keiffer does an admirable job of synthesizing issues ranging from animal welfare abuses to international land grabs. . . . [The book] reads as a measured assessment of the current issues with industrialized meat production."
— Agriculture and Human Values