Offering rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia looks closely at the dynamics of stardom and celebrity endorsement in the region and examines its impact on marketing and media.
 
Through first-hand interviews with celebrities and entertainment industry practitioners, the authors discuss the social, cultural, and economic influences of celebrity. Dialogues with celebrities such as Kwok-Leung Kam, Bob Lam, Denise Ho, Hilary Tsui, and Francis Mak provide insider accounts of celebrity formation, management, and marketing in Hong Kong and Mainland China, as well as South Korea and Taiwan.
 

Vivienne Leung S.Y. is a senior lecturer and program director of advertising and branding in the Department of Communication Studies at Hong Kong Baptist University. Kimmy Cheng is a lecturer and program director of public speaking in the Department of Communication Studies at Hong Kong Baptist University. Tommy Tse is assistant professor in the Department of Sociology at the University of Hong Kong.