"The leading sports economist in the country lends his considerable talents to the timely titular subject, Whither College Sports, including the three phenomena that will shape the future of this uniquely American institution: ever-increasing commercialization and budget shortfalls, athletes' image-likeness rights, and sports gambling. Zimbalist's collection is a must for academics, students, and policymakers working on these issues, but also for those who love—or love to hate—college sports intelligently."