“Branding Black Womanhood unearths the untold histories of the now-ubiquitous, commercial concept of 'Black Girl Magic.' With clear and compelling prose, Timeka Tounsel thoughtfully tells the story of how representations of Black women as 'magic' both provides Black women with empowerment and delivers a sparkly image that can seriously undercut Black women’s need for care.”
— Ralina L. Joseph, author of Generation Mixed Goes to School: Listening to Multiracial Kids