cover of book
 

Heritage and Tourism: Places, Imageries and the Digital Age
edited by Linde Egberts and Maria D. Alvarez
Amsterdam University Press, 2018
eISBN: 978-90-485-3644-3 | Paper: 978-94-6298-535-3

ABOUT THIS BOOK | AUTHOR BIOGRAPHY
ABOUT THIS BOOK
Heritage and tourism mutually reinforce each other, with the presentation of heritage at physical sites mirrored by the ways heritage is presented on the internet. This interdisciplinary book uses humanities and social sciences to analyze the ways that heritage is branded and commodified, how stakeholders organize place brands, and how digital strategies shape how visitors appreciate heritage sites. The book presents covers a wide geographic diversity, offering the reader the chance to find cross-cutting themes and area-specific features of the field.


 



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