In an increasingly connected world, Strategic Relationship Management is a vital capability for successful organizations. The book Managing Authentic Relationships; Facing New Challenges in a Changing Context focuses on building and managing a strong network and reciprocal relationships for the entire organization by implementing a professional relationship management approach at strategic, tactical and operational level. Professional relationship management makes valuable and measurable contributions to the strategic goals of an organization by: Expanding the organization's strategy to a Relationship Management Strategy; Efficiently managing relationships and correctly mapping stakeholders; Embedding clear responsibility for relationship management throughout the organization; Measuring results and calculating the Return-on-Relationship; Developing strong networking skills and networkers who are able to act as eyes and ears for the organization; Organizing effective networking activities with measurable results. This book also offers a holistic view. Managing authentic relationships requires a shared understanding of what relationships are. It is impossible to develop successful relationship management without authentic relationships based on trust and reciprocity.

This book is an initiative of the Institute of Strategic Relationship Management of which Jean Paul Wijers is the founder and director. The book is written by Jean Paul Wijers and Professor René Foqué of the University of Leuven, Monica Bakker of Comenius Leergangen, Robert Collignon of Deloitte and Gerty Smit of the Hotelschool The Hague.

Foreword by Franck ErkensPreface by Jean Paul Wijers Introduction by Prof René FoquéAuthentic RelationshipsHow do you want to be seen?by Paul Mosterd, Deputy Director Hermitage Amsterdam1. The Importance of Networks and Relationships2. The Importance of Protocol in NetworksThe future of protocol; how new rituals might modernize protocol in our highly individualized ageby Paul Spies, Director of Stadtmuseum BerlinProtocol is an executor of the Strategic Relationship Managementby Tom Verbelen, Director Municipality of Antwerp3. Developing a Networking VisionManaging RelationshipsUpward mobilityBy Paul Mosterd, Deputy Director Hermitage Amsterdam4. Relationship Management Strategy5. Relationship Echelons and Stakeholder Management6. Developing a Relationship Management PlanPublic Sector Strategic Relationship Management -The Municipality of Antwerp's story of facilitating benefits for the communityby Tom Verbelen, Director Municipality of Antwerp7. Relationship Management Capabilities8. Assessing the Return-on-Relationship9. Relationship Performance ManagementMaking Relationship Marketing More ValuableBy Marike Dragt, Head of Relationship Marketing at ing Wholesale Banking10. The Responsibility for the Strategic Relationship Management11. Implementing a Relationship Management Strategy: Implementing ChangeHow a Refugee Organization Professionalized its Relationship ManagementBy Boukje de Haan, Head of Communication and Fundraising, Foundation for Refugee Students uafSuccessful EncountersLinkedIn or Facebook?By Paul Mosterd, Deputy Director Hermitage Amsterdam12. Supporting the Networkers: Creating the Networking Tool Kit13. Networking Events or MeetingsThe authorsThe Institute of Strategic Relationship ManagementThe postgraduate program Strategic Relationship ManagementGlossaryIndexThank youColophon