Virgil, Horace, Catullus, Propertius—these are just a few of the poets whose work we would be without today were it not for the wealthy and powerful patrons upon whose support the Roman cultural establishment so greatly depended. Who were these patrons? What benefits did they give, to whom, and why? What effect did the support of such men as Maecenas and Pompey have on the lives and work of those who looked to them for aid?

These questions and others are addressed in this volume, which explores all the important aspects of patronage—a topic crucial to the study of literature and art from Homer to the present day. The subject is approached from various vantage points: literary, artistic, historical. The essayists reach conclusions that dispel the many misconceptions about Roman patronage derived from seventeenth- and eighteenth-century models in England and Europe.

An understanding of the workings of patronage is indispensable in helping us see how the Roman cultural establishment functioned in the four centuries of its flourishing and also in helping us read and enjoy specific poems and works of art. A book for all concerned with classical literature, art, and social history, Literary and Artistic Patronage in Ancient Rome not only deepens our understanding of the ancient world but also suggests important avenues for future exploration.

This book explores the organization of creative industries, including the visual and performing arts, movies, theater, sound recordings, and book publishing. In each, artistic inputs are combined with other, "humdrum" inputs. But the deals that bring these inputs together are inherently problematic: artists have strong views; the muse whispers erratically; and consumer approval remains highly uncertain until all costs have been incurred.

To assemble, distribute, and store creative products, business firms are organized, some employing creative personnel on long-term contracts, others dealing with them as outside contractors; agents emerge as intermediaries, negotiating contracts and matching creative talents with employers. Firms in creative industries are either small-scale pickers that concentrate on the selection and development of new creative talents or large-scale promoters that undertake the packaging and widespread distribution of established creative goods. In some activities, such as the performing arts, creative ventures facing high fixed costs turn to nonprofit firms.

To explain the logic of these arrangements, the author draws on the analytical resources of industrial economics and the theory of contracts. He addresses the winner-take-all character of many creative activities that brings wealth and renown to some artists while dooming others to frustration; why the "option" form of contract is so prevalent; and why even savvy producers get sucked into making "ten-ton turkeys," such as Heaven's Gate. However different their superficial organization and aesthetic properties, whether high or low in cultural ranking, creative industries share the same underlying organizational logic.

Franklin Furnace is a renowned New York–based artsorganization whose mission is to preserve, document, and present works of avant-garde art by emerging artists—particularly those whose works may be vulnerable due to institutional neglect or politically unpopular content. Over more than thirty years, Franklin Furnace has exhibited works by hundreds of avant-garde artists, some of whom—Laurie Anderson, Vito Acconci, Karen Finley, Guillermo Gómez-Peña, Jenny Holzer, and the Blue Man Group, to name a few—are now established names in contemporary art.

Here, for the first time, is a comprehensive history of this remarkable organization from its conception to the present. Organized around the major art genres that emerged in the second half of the twentieth century, this book intersperses first-person narratives with readings by artists and scholars on issues critical to the organization's success as well as Franklin Furnace's many contributions to avant-garde art.

A sweeping exploration of the relationship between the language we speak and our perception of such fundamentals of experience as time, space, color, and smells.

We tend to assume that all languages categorize ideas and objects similarly, reflecting our common human experience. But this isn’t the case. When we look closely, we find that many basic concepts are not universal, and that speakers of different languages literally see and think about the world differently.

Caleb Everett takes readers around the globe, explaining what linguistic diversity tells us about human culture, overturning conventional wisdom along the way. For instance, though it may seem that everybody refers to time in spatial terms—in English, for example, we speak of time “passing us by”—speakers of the Amazonian language Tupi Kawahib never do. In fact, Tupi Kawahib has no word for “time” at all. And while it has long been understood that languages categorize colors based on those that speakers regularly encounter, evidence suggests that the color words we have at our disposal affect how we discriminate colors themselves: a rose may not appear as rosy by any other name. What’s more, the terms available to us even determine the range of smells we can identify. European languages tend to have just a few abstract odor words, like “floral” or “stinky,” whereas Indigenous languages often have well over a dozen.

Why do some cultures talk anthropocentrically about things being to one’s “left” or “right,” while others use geocentric words like “east” and “west”? What is the connection between what we eat and the sounds we make? A Myriad of Tongues answers these and other questions, yielding profound insights into the fundamentals of human communication and experience.

Humankind has always been fascinated and troubled by the way languages and dialects differ. Linguistically based differences in point of view have preoccupied many original minds of the past, such as Kant, and remain at the forefront of language study: in philosophy, anthropology, literary criticism, and other fields.

Paul Friedrich's The Language Parallax argues persuasively that the "locus and focus" of differences among languages lies not so much in practical or rational aspects as in the complexity and richness of more poetic dimensions—in the nuances of words, or the style and voice of an author. This poetic reformulation of what has been called "linguistic relativism" is grounded in the author's theory of the imagination as a main source of poetic indeterminacy. The reformulation is also based on the intimate relation of the concentrated language of poetry to the potential or possibilities for poetry in ordinary conversation, dreams, and other experiences. The author presents challenging thoughts on the order and system of language in their dynamic relation to indeterminacy and, ultimately, disorder and chaos.

Drawing on his considerable fieldwork in anthropology and linguistics, Friedrich interweaves distinct and provocative elements: the poetry of language difference, the indeterminacy in dialects and poetic forms, the discovery of underlying orders, the workings of different languages, the strength of his own poetry. The result is an innovative and organic whole.

The Language Parallax, then, is a highly original work with a single bold thesis. It draws on research and writing that has involved, in particular, English, Russian, and the Tarascan language of Mexico, as well as the personal and literary study of the respective cultures. Anthropologist, linguist, and poet, Friedrich synthesizes from his experience in order to interrelate language variation and structure, the creative individual, ideas of system-in-process, and questions of scientific and aesthetic truth. The result is a new view of language held to the light of its potentially creative nature.

Imagery, broadly defined as all that people may construe in cognitive models pertaining to vision, hearing, touch, taste, smell, and feeling states, precedes and shapes human language. In this pathfinding book, Gary B. Palmer restores imagery to a central place in studies of language and culture by bringing together the insights of cognitive linguistics and anthropology to form a new theory of cultural linguistics.

Palmer begins by showing how cognitive grammar complements the traditional anthropological approaches of Boasian linguistics, ethnosemantics, and the ethnography of speaking. He then applies his cultural theory to a wealth of case studies, including Bedouin lamentations, spatial organization in Coeur d'Alene place names and anatomical terms, Kuna narrative sequence, honorifics in Japanese sales language, the domain of ancestral spirits in Proto-Bantu noun-classifiers, Chinese counterfactuals, the non-arbitrariness of Spanish verb forms, and perspective schemas in English discourse.

This pioneering approach suggests innovative solutions to old problems in anthropology and new directions for research. It will be important reading for everyone interested in anthropology, linguistics, cognitive science, and philosophy.

Rancheros hold a distinct place in the culture and social hierarchy of Mexico, falling between the indigenous (Indian) rural Mexicans and the more educated city-dwelling Mexicans. In addition to making up an estimated twenty percent of the population of Mexico, rancheros may comprise the majority of Mexican immigrants to the United States. Although often mestizo (mixed race), rancheros generally identify as non-indigenous, and many identify primarily with the Spanish side of their heritage. They are active seekers of opportunity, and hence very mobile. Rancheros emphasize progress and a self-assertive individualism that contrasts starkly with the common portrayal of rural Mexicans as communal and publicly deferential to social superiors.

Marcia Farr studied, over the course of fifteen years, a transnational community of Mexican ranchero families living both in Chicago and in their village-of-origin in Michoacán, Mexico. For this ethnolinguistic portrait, she focuses on three culturally salient styles of speaking that characterize rancheros: franqueza (candid, frank speech); respeto (respectful speech); and relajo (humorous, disruptive language that allows artful verbal critique of the social order maintained through respeto). She studies the construction of local identity through a community's daily talk, and provides the first book-length examination of language and identity in transnational Mexicans.

In addition, Farr includes information on the history of rancheros in Mexico, available for the first time in English, as well as an analysis of the racial discourse of rancheros within the context of the history of race and ethnicity in Mexico and the United States. This work provides groundbreaking insight into the lives of rancheros, particularly as seen from their own perspectives.