The period between the Second World War and the mid-1960s saw the American music industry engaged in a fundamental transformation in how music was produced and experienced. Tim Anderson analyzes three sites of this music revolution: the change from a business centered around live performances to one based on selling records, the custom of simultaneously bringing out multiple versions of the same song, and the arrival of in-home high-fidelity stereo systems.
Making Easy Listening presents a social and cultural history of the contentious, diverse, and experimental culture of musical production and enjoyment that aims to understand how recording technologies fit into and influence musicians’, as well as listeners’, lives. With attention to the details of what it means to play a particular record in a distinct cultural context, Anderson connects neglected genres of the musical canon—classical and easy listening music, Broadway musicals, and sound effects records—with the development of sound aesthetics and technical music practices that leave an indelible imprint on individuals. Tracing the countless impacts that this period of innovation exacted on the mass media, Anderson reveals how an examination of this historical era—and recorded music as an object—furthers a deeper understanding of the present-day American music industry.
Tim J. Anderson is assistant professor of communication at Denison University.
Point of Sale offers the first significant attempt to center media retail as a vital component in the study of popular culture. It brings together fifteen essays by top media scholars with their fingers on the pulse of both the changes that foreground retail in a digital age and the history that has made retail a fundamental part of the culture industries. The book reveals why retail matters as a site of transactional significance to industries as well as a crucial locus of meaning and interactional participation for consumers. In addition to examining how industries connect books, DVDs, video games, lifestyle products, toys, and more to consumers, it also interrogates the changes in media circulation driven by the collision of digital platforms with existing retail institutions. By grappling with the contexts in which we buy media, Point of Sale uncovers the underlying tensions that define the contemporary culture industries.