In this pioneering study, the authors
deal with the nature and theory of meaning and present a new, objective
method for its measurement which they call the semantic differential.
This instrument is not a specific test, but rather a general technique of
measurement that can be adapted to a wide variety of problems in such areas
as clinical psychology, social psychology, linguistics, mass communications,
esthetics, and political science. The core of the book is the authors' description,
application, and evaluation of this important tool and its far-reaching
implications for empirical research.
Sidewalks: Portraits of Chicago
Rick Kogan & Charles Osgood Northwestern University Press, 2008 Library of Congress F548.37.K64 2006 | Dewey Decimal 977.31100222
"A wonderful book that tells you the basic truths of our city." —Studs Terkel
Few people know Chicago as do Rick Kogan and Charles Osgood, and their "Sidewalks" column for the Chicago Tribune Sunday Magazine is a tour of the city like no other, taking readers to the off-beat and quintessential spots that give Chicago its character—that make its inhabitants feel at home and tell its visitors that they have arrived.
Accompanied by evocative color photographs by Charles Osgood, Kogan's pieces revisit the lost places and people of Chicago, and take readers down the quiet byways and thriving thoroughfares, pointing out the characters and cornerstones, the oddities and institutions that make the city what it is. In this collection you will find an elegy for Maxwell Street, the marketplace that pulsed with city life for more than 100 years; a remembrance of a disturbing advertisement ("Are you a slave to housework?") on the side of a building on Irving Park Road; a cross marking a deadly intersection; a magical miniature golf course; as well as ballad singer Fred Holstein, the denizens of the World Gym and memories of Bensinger's pool hall, the day-camp kids of summer, bike couriers, the creatures of the beach, and much, much more. Here is Chicago, past, present, and—let's hope—future, captured in the unique archive of Sidewalks.