front cover of The Gender of Memory
The Gender of Memory
Cultures of Remembrance in Nineteenth- and Twentieth-Century Europe
Sylvia Paletschek
Campus Verlag, 2008
This volume addresses the complex relationship between memory, culture, and gender—as well as the representation of women in national memory—in several European countries. An international group of contributors explore the national allegories of memory in the nineteenth and twentieth centuries, the relationship between violence and war in the recollections of both families and the state, and the methodological approaches that can be used to study a gendered culture of memory.
 
 
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front cover of Visible!
Visible!
Attracting Customers in a Distracted World
Oliver Pott
Campus Verlag, 2023
A strategy guide for finding customers for your business in a distracted digital world.

The internet has fundamentally changed how businesses reach their customers. Whereas historically it took a major, expensive marketing campaign to get the attention of potential customers, now digital visibility offers similar results on a much more modest budget. Visible! illustrates how by deploying the concept of “smart visibility” to show businesses and entrepreneurs how to more easily find their audience and build a brand.
 
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front cover of Leading with the Brain
Leading with the Brain
The 7 Neurobiological Factors to Boost Employee Satisfaction and Business Results
Sebastian Purps-Pardigol
Campus Verlag, 2016
How do business leaders inspire their employees so deeply that employees strive to surpass their own best work, helping managers and their staff to achieve mutual success? Sebastian Purps-Pardigol has figured it out—and the answer starts with the brain. Based on insights from neuroscience, psychology, and behavioral economics, as well as one hundred and fifty interviews with employees and CEOs, he has devised a new, innovative approach to the meaning of leadership today and what it takes to make businesses unbeatable.

In Leading with the Brain, Purps-Pardigol presents seven factors all business leaders should keep in mind to not only make their workforce feel more satisfied, but also to increase the overall health and well-being of their staff. Drawing on real-life examples of businesses that succeed by managing according to scientific findings, Purps-Pardigol shows that by leading in a people-oriented, humane way, managers can release their employees’ hidden energies to the benefit of all.
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