front cover of Dream City
Dream City
A Novel
Douglas Unger
University of Nevada Press, 2024
In this unconventional tale of Las Vegas during the two delirious boom decades before the bust of the Great Recession, failed actor “C. D.” Reinhart, who has launched a new career in hotel marketing, is gradually losing his moral and existential compass. Working on The Strip during an era when Sin City’s population growth was outpacing any other place in America, C. D. climbs the industry ladder while modeling himself after a Pyramid Resorts top executive, Lance Sheperd. C. D.’s professional choices lead him down a tumultuous road, as Sheperd, a complex and, at times, visionary figure, pilots his ventures through the tangled wheeling and dealing of finance and corporate politics straight into catastrophe.

As the story progresses, C. D. comes to understand how his personal losses and the losses of his cohort of hard driving executives on the make—especially the tragic life of his work partner, Greta Olsson, the only woman to break through into their male dominated world—are a result of the make-believe environment he has helped to create, a world where representation replaces reality. Hoping to piece together his faltering marriage and family relationships, C. D. must find a new path as he struggles to hold onto his dreams.

In this fictionalized version of the city of glittering lights, author Douglas Unger pits the ideologies of marketing and consumerism in the casino economy of America against the erosion of individual and humane values that success in that world demands. Unger reveals the hard truth that Las Vegas, a blue-collar town considered by many to be “the most honest city,” can be a temple for self-deceptions, emblematic of a service economy that knows the price of everything and too often the value of little else. Dream City becomes both a love song and an elegy for Las Vegas that sets it apart from any other literary novel previously written about this global entertainment attraction that in so many ways represents postmodern America. Sooner or later, the challenge that faces everyone is to discover what matters most, and to learn how to bet on the better angels of our natures.  
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front cover of Reclaiming Basque
Reclaiming Basque
Language, Nation, and Cultural Activism
Jacqueline Urla
University of Nevada Press, 2015
The Basque language, Euskara, is one of Europe’s most ancient tongues and a vital part of today’s lively Basque culture. Reclaiming Basque examines the ideology, methods, and discourse of the Basque-language revitalization movement over the course of the past century and the way this effort has unfolded alongside the simultaneous Basque nationalist struggle for autonomy. Jacqueline Urla employs extensive long-term fieldwork, interviews, and close examination of a vast range of documents in several media to uncover the strategies that have been used to preserve and revive Euskara and the various controversies that have arisen among Basque-language advocates.
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front cover of Solitude
Solitude
Art And Symbolism In The National Basque Monument
Carmelo Urza
University of Nevada Press, 1993

Urza discusses the genesis of the National Basque Monument to the Basque Sheepherder that is located in Reno, Nevada. He also describes the competition held to determine the monument's design and the debates arising from the modern sculpture created by renowned Basque artist Nestor Basterrextea. Urza examines the arguments of those who favored the selection of a figurative, traditional symbol and those who preferred a modern, forward-looking symbol. He utilizes this discussion to explore the evolution of Basque ethnicity and its relationship to society.

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