At a critical, transitional moment in the history of Broadway—and, by extension, of American theatre itself—former Broadway stage manager Steven Adlerenlists insider perspectives from sixty-six practitioners and artists to chronicle the recent past and glimpse the near future of the Great White Way. From marquee names to behind-the-scenes power brokers, Adler has assembled a distinctly knowledgeable cast of theatre’s elite, including Stephen Sondheim, Arthur Laurents, Des McAnuff, Frank Rich, Robin Wagner, Rocco Landesman, Robert Longbottom, Todd Haimes, Bernard Gersten, and Alan Eisenberg.

On Broadway: Art and Commerce on the Great White Way spotlights the differing vantage points of performers, artists, writers, managers, producers, critics, lawyers, theatre owners, union leaders, city planners, and other influential players. Each details his or her firsthand account of the creative and economic forces that have wrought extraordinary changes in the way Broadway theatre is conceived, produced, marketed, and executed. Once the paramount site of American theatre, Broadway today is becoming a tourist-driven, family-friendly, middle-class entertainment oasis in Midtown, an enterprise inextricably bound to the larger mosaic of national and international professional theatre.

Accounting for this transformation and presaging Broadway’s identity for the twenty-first century, Adler and his interviewees assess the impact of the advent of corporate producers, the ascendance of not-for-profit theatres on Broadway, and the growing interdependence between regional and Broadway productions. Also critiqued are the important roles of the radical urban redevelopment staged in Times Square and the changing demographics and appetites of contemporary theatre audiences in New York and around the globe.

Actors and administrators, performers and producers, theatre students and theatregoers will all benefit from the perceptive insights in this authoritative account of theatre making for the new millennium.

Steven Adler examines the dynamic life and workings of the theatre company responsible for some of the world’s most compelling performances and influential productions of the last forty years, including Marat/Sade, A Midsummer Night’s Dream, Les Misérables, Les Liaisons Dangereuses, and Nicholas Nickleby.

Rough Magic provides a thorough analysis of the many strands of theatrical activity on both sides of the footlights that coalesce in the artistic vigor of the Royal Shakespeare Company. Adler traces the company’s evolution from its origins in 1879 as a week-long festival presented by Stratford-upon-Avon as a birthday homage to its native son, to its current incarnation as one of the world’s most distinguished institutional theatres. He probes the aspirations and achievements of the RSC’s four successive artistic directors: Peter Hall, Trevor Nunn, Terry Hands, and Adrian Noble. He offers a comprehensive view of the design and aesthetics of the RSC’s five theatres in Stratford and London, and explores the intricate process of crafting a repertoire at home and on tour that responds to the needs of the artists as well as the demands of the box office.

Vivid illustrations, personal observation, research, and dozens of interviews with current and former members of the Royal Shakespeare Company unite to produce Rough Magic.