front cover of Black Power TV
Black Power TV
Devorah Heitner
Duke University Press, 2013
In Black Power TV, Devorah Heitner chronicles the emergence of Black public affairs television starting in 1968. She examines two local shows, New York's Inside Bedford-Stuyvesant and Boston's Say Brother, and the national programs Soul! and Black Journal. These shows offered viewers radical and innovative programming: the introspections of a Black police officer in Harlem, African American high school students discussing visionary alternatives to the curriculum, and Miriam Makeba comparing race relations in the United States to apartheid in South Africa. While Inside Bedford-Stuyvesant and Say Brother originated from a desire to contain Black discontent during a period of urban uprisings and racial conflict, these shows were re-envisioned by their African American producers as venues for expressing Black critiques of mainstream discourse, disseminating Black culture, and modeling Black empowerment. At the national level, Soul! and Black Journal allowed for the imagining of a Black nation and a distinctly African American consciousness, and they played an influential role in the rise of the Black Arts Movement. Black Power TV reveals how regulatory, activist, and textual histories are interconnected and how Black public affairs television redefined African American representations in ways that continue to reverberate today.
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Equal Time
Television and the Civil Rights Movement
Aniko Bodroghkozy
University of Illinois Press, 2013
Equal Time: Television and the Civil Rights Movement explores the crucial role of network television in reconfiguring new attitudes in race relations during the civil rights movement. Due to widespread coverage, the civil rights revolution quickly became the United States' first televised major domestic news story. This important medium unmistakably influenced the ongoing movement for African American empowerment, desegregation, and equality.
 
Aniko Bodroghkozy brings to the foreground network news treatment of now-famous civil rights events including the 1965 Selma voting rights campaign, integration riots at the University of Mississippi, and the March on Washington, including Martin Luther King's "I Have a Dream" speech. She also examines the most high-profile and controversial television series of the era to feature African American actors--East Side/West Side, Julia, and Good Times--to reveal how entertainment programmers sought to represent a rapidly shifting consensus on what "blackness" and "whiteness" meant and how they now fit together.
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Revolution Televised
Prime Time and the Struggle for Black Power
Christine Acham
University of Minnesota Press, 2005
After a decadelong hiatus, African Americans once again began appearing regularly on television in the 1960s. Bill Cosby costarred on I Spy, Sammy Davis Jr. briefly hosted a variety show, and in 1968 Diahann Carroll debuted in the title role of Julia, the first television series to star an African American since the cancellation of Amos ’n’ Andy. Over the next ten years, shows with African American casts became more common; some, like Sanford and Son and Good Times, were hits with both black and white audiences. Yet many within the black community criticize these programs as perpetuating demeaning stereotypes and hampering the political progress made by African Americans. 

In Revolution Televised, Christine Acham offers a more complex reading of this period in African American television history, finding within these programs opposition to dominant white constructions of African American identity. She explores the intersection of popular television and race as witnessed from the documentary coverage of the civil rights and Black Power movements, the personal politics of Flip Wilson and Soul Train’s Don Cornelius, and the ways in which notorious X-rated comic Redd Foxx reinvented himself for prime time. 

Reflecting on both the potential of television to effect social change as well as its limitations, Acham concludes with analyses of Richard Pryor’s politically charged and short-lived sketch comedy show and the success of outspoken comic Chris Rock. Revolution Televised deftly illustrates how black television artists operated within the constraints of the television industry to resist and ultimately shape the mass media’s portrayal of African American life. 

Christine Acham is assistant professor in African American and African studies at the University of California, Davis.
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Scratchin' and Survivin'
Hustle Economics and the Black Sitcoms of Tandem Productions
Adrien Sebro
Rutgers University Press, 2024

The 1970s was a golden age for representations of African American life on TV sitcoms: Sanford & SonGood TimesThe Jeffersons. Surprisingly, nearly all the decade’s notable Black sitcoms were made by a single company, Tandem Productions. Founded by two white men, the successful team behind All in the Family, writer Norman Lear and director Bud Yorkin, Tandem gave unprecedented opportunities to Black actors, writers, and producers to break into the television industry. However, these Black auteurs also struggled to get the economic privileges and creative autonomy regularly granted to their white counterparts. 
 
Scratchin’ and Survivin’ discovers surprising parallels between the behind-the-scenes drama at Tandem and the plotlines that aired on their sitcoms, as both real and fictional African Americans devised various strategies for getting their fair share out of systems prone to exploiting their labor. The media scholar Adrien Sebro describes these tactics as a form of “hustle economics,” and he pays special attention to the ways that Black women—including actresses like LaWanda Page, Isabel Sanford, and Esther Rolle—had to hustle for recognition. Exploring Tandem’s complex legacy, including its hit racially mixed sitcom Diff’rent Strokes, he showcases the Black talent whose creative agency and labor resilience helped to transform the television industry.
 

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Technicolored
Reflections on Race in the Time of TV
Ann duCille
Duke University Press, 2018
From early sitcoms such as I Love Lucy to contemporary prime-time dramas like Scandal and How to Get Away with Murder, African Americans on television have too often been asked to portray tired stereotypes of blacks as villains, vixens, victims, and disposable minorities. In Technicolored black feminist critic Ann duCille combines cultural critique with personal reflections on growing up with the new medium of TV to examine how televisual representations of African Americans have changed over the last sixty years. Whether explaining how watching Shirley Temple led her to question her own self-worth or how televisual representation functions as a form of racial profiling, duCille traces the real-life social and political repercussions of the portrayal and presence of African Americans on television. Neither a conventional memoir nor a traditional media study, Technicolored offers one lifelong television watcher's careful, personal, and timely analysis of how television continues to shape notions of race in the American imagination.
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Watching Jim Crow
The Struggles over Mississippi TV, 1955–1969
Steven D. Classen
Duke University Press, 2004
In the early 1960s, whenever the Today Show discussed integration, wlbt-tv, the nbc affiliate in Jackson, Mississippi, cut away to local news after announcing that the Today Show content was “network news . . . represent[ing] the views of the northern press.” This was only one part of a larger effort by wlbt and other local stations to keep African Americans and integrationists off Jackson’s television screens. Watching Jim Crow presents the vivid story of the successful struggles of African Americans to achieve representation in the tv programming of Jackson, a city many considered one of the strongest bastions of Jim Crow segregation. Steven D. Classen provides a detailed social history of media activism and communications policy during the civil rights era. He focuses on the years between 1955—when Medgar Evers and the naacp began urging the two local stations, wlbt and wjtv, to stop censoring African Americans and discussions of integration—and 1969, when the U.S. Court of Appeals issued a landmark decision denying wlbt renewal of its operating license.

During the 1990s, Classen conducted extensive interviews with more than two dozen African Americans living in Jackson, several of whom, decades earlier, had fought to integrate television programming. He draws on these interviews not only to illuminate their perceptions—of the civil rights movement, what they accomplished, and the present as compared with the past—but also to reveal the inadequate representation of their viewpoints in the legal proceedings surrounding wlbt’s licensing. The story told in Watching Jim Crow has significant implications today, not least because the Telecommunications Act of 1996 effectively undid many of the hard-won reforms achieved by activists—including those whose stories Classen relates here.

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Watching Race
Television and the Struggle for Blackness
Herman Gray
University of Minnesota Press, 1997
A classic examination of the cultural relationship between television and race--with a new introduction! In the late 1980s and early 1990s television representations of African Americans exploded on the small screen. Starting with the portrayal of blacks on series such as The Jack Benny Show and Amos 'n' Andy and continuing through The Cosby Show and In Living Color, Gray shows how the meaning of blackness on screen has changed through the years. "Finally, a book that moves out of the prison house of stereotypes, beyond the common yet simplistic dichotomies of ‘positive' versus ‘negative' images. Herman Gray brilliantly and persuasively turns our attention to the more complicated issue of the politics of representation." --Robin D. G. Kelley, New York University "This is a complex, subtle, and very important book. Gray argues that television is the site where key racial moments (Rodney King, Hill-Thomas hearings, Simpson trial, Los Angeles riots) have been staged and interpreted for the American public." --Contemporary Sociology "Herman Gray's absorbing book offers incisive analysis of the important, often fierce battles being waged in the black-and-white representational landscape of commercial television." --Patricia Williams, author of The Alchemy of Race and Rights Herman Gray is professor of sociology at the University of California, Santa Cruz. He is also the author of Producing Jazz and has appeared in the documentaries Color Adjustment and Signal to Noise.
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Watching While Black
Centering the Television of Black Audiences
Smith-Shomade, Beretta E
Rutgers University Press, 2013

 2013 Choice Outstanding Academic Title

Television scholarship has substantially ignored programming aimed at Black audiences despite a few sweeping histories and critiques. In this volume, the first of its kind, contributors examine the televisual diversity, complexity, and cultural imperatives manifest in programming directed at a Black and marginalized audience.

Watching While Black considers its subject from an entirely new angle in an attempt to understand the lives, motivations, distinctions, kindred lines, and individuality of various Black groups and suggest what television might be like if such diversity permeated beyond specialized enclaves. It looks at the macro structures of ownership, producing, casting, and advertising that all inform production, and then delves into television programming crafted to appeal to black audiences—historic and contemporary, domestic and worldwide.

Chapters rethink such historically significant programs as Roots and Black Journal, such seemingly innocuous programs as Fat Albert and bro’Town, and such contemporary and culturally complicated programs as Noah’s Arc, Treme, and The Boondocks. The book makes a case for the centrality of these programs while always recognizing the racial dynamics that continue to shape Black representation on the small screen.  Painting a decidedly introspective portrait across forty years of Black television, Watching While Black sheds much-needed light on under-examined demographics, broadens common audience considerations, and gives deference to the the preferences of audiences and producers of Black-targeted programming.

           

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