In this book Thomas Aiello considers the special cultural function of professional basketball in the Deep South over the half century between 1947 and 1979. Next to their counterparts in baseball and football, basketball fans enjoyed a unique intimacy with their favorite players, who showed more of their bodies and had nothing covering their face and head. For this and other similar reasons, blackness simply mattered more in basketball than it did in other sports. By the time Lyndon Johnson signed the Voting Rights Act, professional basketball was 47.5 percent black and becoming known as a “black sport.” That being the case, the South’s relationship with professional basketball was more fraught, and made the survival of southern teams more tenuous, fan support more fickle, and racial incidents between players and fans more hostile.
 

New Orleans has long been a city fixated on its own history and culture. Founded in 1718 by the French, transferred to the Spanish in the 1763 Treaty of Paris, and sold to the United States in 1803, the city’s culture, law, architecture, food, music, and language share the influence of all three countries. This cultural mélange also manifests in the city’s approach to sport, where each game is steeped in the city’s history.

Tracing that history from the early nineteenth century to the present, while also surveying the state of the city’s sports historiography, New Orleans Sports places sport in the context of race relations, politics, and civic and business development to expand that historiography—currently dominated by a text that stops at 1900—into the twentieth century, offering a modern examination of sports in the city.

Having skyrocketed from six to fourteen teams between 1966 and 1970, leaders of the National Hockey League had planned to wait a few more years before expanding any further. But as its rivalry with the World Hockey Association intensified, competition for markets rose, and the race for continued expansion became too urgent to ignore. Not to be outdone, the NHL introduced two new teams in 1971: one in Long Island, New York, and one in Atlanta, Georgia.

For its own part, Atlanta had been watching as White residents left the city for the suburbs over the course of the 1960s. As the turn of the decade approached, city leadership was searching for ways to mitigate white flight and bring residents of the surrounding suburbs back to the city center. So when a stereotypically White sport came to the Deep South in 1971 in the form of the Atlanta Flames, ownership saw a new opportunity to appeal to White audiences.
But the challenge would be selling a game that was foreign to most of Atlanta’s longtime sports fans.

Filling a significant gap in scholarly literature concerning race and hockey within US history, White Ice: Race and the Making of Atlanta Hockey is a response to two simple questions: How did a cold-climate sport like hockey end up in a majority Black city in the Deep South? And why did it come when it did? Over seven chronological chapters, Thomas Aiello unpacks the history, culture, and context surrounding these questions, teasing out what the story of the Atlanta Flames can teach us about the NHL, Atlanta, race, and the business of professional sports expansion.