front cover of The Anthropological Study of Class and Consciousness
The Anthropological Study of Class and Consciousness
E. Paul Durrenberger
University Press of Colorado, 2012
Presenting prehistoric, historic, and ethnographic data from Mongolia, China, Iceland, Mexico, Brazil, and the United States, The Anthropological Study of Class and Consciousness offers a first step toward examining class as a central issue within anthropology. Contributors to this volume use the methods of historical materialism, cultural ecology, and political ecology to understand the realities of class and how they evolve.

Five central ideas unify the collection: the objective basis for class in different social orders; people's understanding of class in relation to race and gender; the relation of ideologies of class to realities of class; the U.S. managerial middle-class denial of class and emphasis on meritocracy in relation to increasing economic insecurity; and personal responses to economic insecurity and their political implications.

Anthropologists who want to understand the nature and dynamics of culture must also understand the nature and dynamics of class. The Anthropological Study of Class and Consciousness addresses the role of the concept of class as an analytical construct in anthropology and how it relates to culture. Although issues of social hierarchy have been studied in anthropology, class has not often been considered as a central element. Yet a better understanding of its role in shaping culture, consciousness, and people's awareness of their social and natural world would in turn lead to better understanding of major trends in social evolution as well as contemporary society. This book will be of great interest to students and scholars of anthropology, labor studies, ethnohistory, and sociology.

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Culture and Agriculture
An Anthropological Study of a Corn Belt County
Horace Miner
University of Michigan Press, 1949
In 1939, Horace Miner lived for four months in Hardin County, Iowa, in order to carry out an anthropological study of farm life. The following year, Miner wrote up his results for the United States Agricultural Department, which had requested the study. Due to political concerns, it would be nearly a decade before his study was published. This slim volume contains the results of his fieldwork.
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Thanks for Watching
An Anthropological Study of Video Sharing on YouTube
Patricia G. Lange
University Press of Colorado, 2019
YouTube hosts one billion visitors monthly and sees more than 400 hours of video uploaded every minute. In her award winning book, Thanks for Watching, Patricia G. Lange offers an anthropological perspective on this heavily mediated social environment by analyzing videos and the emotions that motivate sharing them. She demonstrates how core concepts from anthropology—participant-observation, reciprocity, and community—apply to sociality on YouTube. Lange's book reconceptualizes and updates these concepts for video-sharing cultures.

Lange draws on 152 interviews with YouTube participants at gatherings throughout the United States, content analyses of more than 300 videos, observations of interactions on and off the site, and participant-observation. She documents how the introduction of monetization options impacted perceived opportunities for open sharing and creative exploration of personal and social messages. Lange’s book provides new insight into patterns of digital migration, YouTube’s influence on off-site interactions, and the emotional impact of losing control over images. The book also debunks traditional myths about online interaction, such as the supposed online/offline binary, the notion that anonymity always degrades public discourse, and the popular characterization of online participants as over-sharing narcissists.

YouTubers' experiences illustrate fascinating hybrid forms of contemporary sociality that are neither purely mediated nor sufficient when conducted only in person. Combining intensive ethnography, analysis of video artifacts, and Lange’s personal vlogging experiences, the book explores how YouTubers are creating a posthuman collective characterized by interaction, support, and controversy. In analyzing the tensions between YouTubers' idealistic goals of sociality and the site's need for monetization, Thanks for Watching makes crucial contributions to cultural anthropology, digital ethnography, science and technology studies, new media studies, communication, interaction design, and posthumanism.

For its perceptive analysis of video blogging for self-expression and sociality, Thanks for Watching received the Franklyn S. Haiman Award for Distinguished Scholarship in Freedom of Expression (2020), from the National Communication Association.

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Why We Play
An Anthropological Study
Roberte Hamayon
HAU, 2015
Whether it’s childhood make-believe, the theater, sports, or even market speculation, play is one of humanity’s seemingly purest activities: a form of entertainment and leisure and a chance to explore the world and its possibilities in an imagined environment or construct. But as Roberte Hamayon shows in this book, play has implications that go even further than that. Exploring play’s many dimensions, she offers an insightful look at why play has become so ubiquitous across human cultures.
           
Hamayon begins by zeroing in on Mongolia and Siberia, where communities host national holiday games similar to the Olympics. Within these events Hamayon explores the performance of ethical values and local identity, and then she draws her analysis into larger ideas examinations of the spectrum of play activities as they can exist in any culture. She explores facets of play such as learning, interaction, emotion, strategy, luck, and belief, and she emphasizes the crucial ambiguity between fiction and reality that is at the heart of play as a phenomenon. Revealing how consistent and coherent play is, she ultimately shows it as a unique modality of action that serves an invaluable role in the human experience. 
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