Though Europe’s universities are very well represented among the world’s top 200 universities, they are almost entirely absent from the top fifty. In this impassioned book, Jo Ritzen argues that European universities are economically, culturally, and socially underexploited, and he outlines a series of changes necessary to make these institutions more successful. He advocates reorganizing universities to favor innovation over bureaucracy, securing financing from private sources to meet the gaps left by public budget cuts, and matching and selecting students with an eye toward effectively educating for an international labor market. With such reinvention, universities would become instrumental to strengthening the European competitive position through economic innovation, increased social cohesion, and a more vibrant cultural dynamism.