front cover of Barbie's Queer Accessories
Barbie's Queer Accessories
Erica Rand
Duke University Press, 1995
She’s skinny, white, and blond. She’s Barbie—an icon of femininity to generations of American girls. She’s also multiethnic and straight—or so says Mattel, Barbie’s manufacturer. But, as Barbie’s Queer Accessories demonstrates, many girls do things with Barbie never seen in any commercial. Erica Rand looks at the corporate marketing strategies used to create Barbie’s versatile (She’s a rapper! She’s an astronaut! She’s a bride!) but nonetheless premolded and still predominantly white image. Rand weighs the values Mattel seeks to embody in Barbie—evident, for example, in her improbably thin waist and her heterosexual partner—against the naked, dyked out, transgendered, and trashed versions favored by many juvenile owners and adult collectors of the doll.
Rand begins by focusing on the production and marketing of Barbie, starting in 1959, including Mattel’s numerous tie-ins and spin-offs. These variations, which include the much-promoted multiethnic Barbies and the controversial Earring Magic Ken, helped make the doll one of the most profitable toys on the market. In lively chapters based on extensive interviews, the author discusses adult testimony from both Barbie "survivors" and enthusiasts and explores how memories of the doll fit into women’s lives. Finally, Rand looks at cultural reappropriations of Barbie by artists, collectors, and especially lesbians and gay men, and considers resistance to Barbie as a form of social and political activism.
Illustrated with photographs of various interpretations and alterations of Barbie, this book encompasses both Barbie glorification and abjection as it testifies to the irrefutably compelling qualities of this bestselling toy. Anyone who has played with Barbie—or, more importantly, thought or worried about playing with Barbie—will find this book fascinating.
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front cover of Naked Barbies, Warrior Joes, and Other Forms of Visible Gender
Naked Barbies, Warrior Joes, and Other Forms of Visible Gender
Jeannie Banks Thomas
University of Illinois Press, 2003
In this folkloric examination of mass-produced material culture in the United States, Jeannie Banks Thomas examines the gendered sculptural forms that are among the most visible, including Barbie, Ken, and G.I. Joe dolls; yard figures (gnomes, geese, and flamingos); and cemetery statuary (angels, sports-related images, figures of the Virgin Mary, soldiers, and politicians).
 
Images of females are often emphasized or sexualized, frequently through nudity or partial nudity, whereas those of the male body are not only clothed but also armored in the trappings of action and aggression. Thomas locates these various objects of folk art within a discussion of the post–women's movement discourse on gender.
 
In addition to the items themselves, Thomas explores the stories and behaviors they generate, including legends of the supernatural about cemetery statues, oral narratives of yard artists and accounts of pranks involving yard art, narratives about children's play with Barbie, Ken, and G.I. Joe, and the electronic folklore (or "e-lore") about Barbie that circulates on the Internet.
 
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