Jean Baudrillard has been studied as sociologist, philosopher, cultural theorist, political commentator, and photographer. Brian Gogan establishes him as a rhetorician, demonstrating how the histories, traditions, and practices of rhetoric prove central to his use of language. In addition to Baudrillard’s standard works, Gogan examines many of the scholar’s lesser-known writings that have never been analyzed by rhetoricians, and this more comprehensive approach presents fresh perspectives on Baudrillard’s work as a whole.

Gogan examines both the theorist and his rhetoric, combining these two lines of inquiry in ways that allow for provocative insights. Part one of the book explains Baudrillard’s theory as compatible with the histories and traditions of rhetoric, outlining his novel understanding of rhetorical invention as involving thought, discourse, and perception. Part two evaluates Baudrillard’s work in terms of a perception of him—as an aphorist, an illusionist, an ignoramus, and an ironist. A biographical sketch and a critical review of the literature on Baudrillard and rhetoric round out the study.

This book makes the French theorist’s complex concepts understandable and relates them to the work of important thinkers, providing a thorough and accessible introduction to Baudrillard’s ideas.
 

The first full-length translation in English of an essential work of postmodernist thought

What is a singular object? An idea, a building, a color, a sentiment, a human being. Each in turn comes under scrutiny in this exhilarating dialogue between two of the most interesting thinkers working in philosophy and architecture today. From such singular objects, Jean Baudrillard and Jean Nouvel move on to fundamental problems of politics, identity, and aesthetics as their exchange becomes an imaginative exploration of the possibilities of modern architecture and the future of modern life. 

Among the topics the two speakers take up are the city of tomorrow and the ideal of transparency, the gentrification of New York City and Frank Gehry’s surprising Guggenheim Museum in Bilbao. As Nouvel prompts Baudrillard to reflect on some of his signature concepts (the virtual, transparency, fatal strategies, oblivion, and seduction, among others), the confrontation between such philosophical concerns and the specificity of architecture gives rise to novel and striking formulations—and a new way of establishing and understanding the connections between the practitioner and the philosopher, the object and the idea. 

This wide-ranging conversation builds a bridge between the fields of architecture and philosophy. At the same time it offers readers an intimate view of the meeting of objects and ideas in which the imagined, constructed, and inhabited environment is endlessly changing, forever evolving. 

Jean Baudrillard is one of the most influential thinkers of his generation and author of The Vital Illusion (2001). 

Jean Nouvel has designed buildings throughout the world, including the new Guthrie Theater in Minneapolis, and is a recipient of France’s Grand Prix d’Architecture. 

Robert Bononno, a translator and teacher, lives in New York City.