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American Girls, Beer, and Glenn Miller
GI Morale in World War II
James J. Cooke
University of Missouri Press, 2016
"Cooke's examination of the Special Services and PX System during World War II, a subject previously overlooked by scholars, shows that these goods and services kept the armed forces' spirits up under the alienating conditions of global war."—Dennis Showalter, author of Patton and Rommel: Men of War in the Twentieth Century

As World War II dawned in Europe, General George C. Marshall, the new Army Chief of Staff, had to acknowledge that American society—and the citizens who would soon become soldiers—had drastically changed in the previous few decades. Almost every home had a radio, movies could talk, and driving in an automobile to the neighborhood soda fountain was part of everyday life. A product of newly created mass consumerism, the soldier of 1940 had expectations of material comfort, even while at war. Historian James J. Cooke presents the first comprehensive look at how Marshall’s efforts to cheer soldiers far from home resulted in the enduring morale services that the Army provides still today.

Marshall understood that civilian soldiers provided particular challenges and wanted to improve the subpar morale services that had been provided to Great War doughboys. Frederick Osborn, a civilian intellectual, was called to head the newly formed morale branch, which quickly became the Special Services Division. Hundreds of on-post movie theaters showing first-run movies at reduced prices, service clubs where GIs could relax, and inexpensive cafeterias were constructed. The Army Exchange System took direction under Brigadier General Joseph Byron, offering comfort items at low prices; the PX sold everything from cigarettes and razor blades to low-alcohol beer in very popular beer halls.

The great civic organizations—the YMCA, the Salvation Army, the Jewish Welfare Board, and others—were brought together to form the United Service Organizations (USO). At USO Camp Shows, admired entertainers like Bob Hope, Bing Crosby, and Frances Langford brought home-style entertainment to soldiers within the war zones. As the war heightened in intensity, the Special Service Companies grew to over forty in number, each containing more than one hundred enlisted men. Trained in infantry skills, soldiers in the companies at times would have to stop showing movies, pick up their rifles, and fight.

The Special Services Division, PX, and USO were crucial elements in maintaining GI morale, and Cooke’s work makes clear the lasting legacy of these efforts to boost the average soldier’s spirits almost a century ago. The idea that as American soldiers serve abroad, they should have access to at least some of the comforts of home has become a cultural standard.
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Beer
A Global History
Gavin D. Smith
Reaktion Books, 2014
Pilsners, blonde ales, India pale ales, lagers, porters, stouts: the varieties and styles of beer are endless. But as diverse as the drink is, its appeal is universal—beer is the most-consumed alcoholic beverage in the world. From ballparks to restaurants, bars to brewpubs, this multihued beverage has made itself a dietary staple around the globe. Celebrating the heritage of these popular libations in this entertaining tome, Gavin D. Smith traces beer from its earliest days to its contemporary consumption.
 
While exploring the evolution of brewing technology and how it mirrors technological changes on a wider economic scale, Smith travels from Mexico to Milwaukee, Beijing, Bruges, and beyond to give a legion of beer brands their due. He then delves into the growth of beer-drinking culture and food-beer pairings and provides information on beer-related museums, festivals, publications, and websites. He also provides a selection of recipes that will be enhanced with the downing of a glass or two of the amber nectar. Containing a wealth of detail in its concise, wonderfully illustrated pages, Beer will appeal to connoisseurs and casual fans alike.
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Beer and Revolution
The German Anarchist Movement in New York City, 1880-1914
Tom Goyens
University of Illinois Press, 2007
Understanding an infamous political movement's grounding in festivity and defiance

Beer and Revolution examines the rollicking life and times of German immigrant anarchists in New York City from 1880 to 1914. Offering a new approach to an often misunderstood political movement, Tom Goyens puts a human face on anarchism and reveals a dedication less to bombs than to beer halls and saloons where political meetings, public lectures, discussion circles, fundraising events, and theater groups were held.

Goyens brings to life the fascinating relationship between social space and politics by examining how the intersection of political ideals, entertainment, and social activism embodied anarchism not as an abstract idea, but as a chosen lifestyle for thousands of women and men. He shows how anarchist social gatherings were themselves events of defiance and resistance that aimed at establishing anarchism as an alternative lifestyle through the combination of German working-class conviviality and a dedication to the principle that coercive authority was not only unnecessary, but actually damaging to full and free human development as well. Goyens also explores the broader circumstances in both the United States and Germany that served as catalysts for the emergence of anarchism in urban America and how anarchist activism was hampered by police surveillance, ethnic insularity, and a widening gulf between the anarchists' message and the majority of American workers.

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Beer Places
The Microgeographies of Craft Beer
Daina Cheyenne Harvey
University of Arkansas Press, 2023
Beer Places is, most essentially, a road map for craft beer, taking readers to various locales to discover the beverage’s deep connections to place. At another level, Beer Places is an academic analysis of these geographical ties. Collected into sections that address authenticity and revitalization, politics and economics, and collectivity and collaboration, this book blends new research with a series of “postcards”: informal conversations and first-person dispatches from the field that transport readers to the spots where pints are shared, networks forged, and spaces defined.

With insight from social scientists, beer bloggers, travel writers, and food entrepreneurs who recount their experiences of taprooms, breweries, and bottle shops from North Carolina to Zimbabwe, Beer Places reveals differences in the craft beer scene across multiple geographies. Situating craft beer as an emerging and important component of food studies, the essays in this volume attest to the singular power of craft beer to connect people and places.
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Bottoms Up
A Toast to Wisconsin's Historic Bars and Breweries
Jim Draeger
Wisconsin Historical Society Press, 2017

Bottoms Up celebrates Wisconsin’s taverns and the breweries that fueled them. Beginning with inns and saloons, the book explores the rise of taverns and breweries, the effects of temperance and Prohibition, and attitudes about gender, ethnicity, and morality. It traces the development of the megabreweries, dominance of the giants, and the emergence of microbreweries. Contemporary photographs of unusual and distinctive bars and breweries of all eras, historical photos, postcards, advertisements, and breweriana illustrate the story of how Wisconsin came to dominate brewing—and the place that bars and beer hold in our social and cultural history.
Seventy featured taverns and breweries represent diverse architectural styles, from the open-air Tom’s Burned Down Cafe on Madeline Island to the Art Moderne Casino in La Crosse, and from Club 10, a 1930s roadhouse in Stevens Point, to the well-known Wolski’s Tavern in Milwaukee. There are bars in barns and basements and brewpubs in former ice cream factories and railroad depots. Bottoms Up also includes a heady mix of such beer-related topics as ice harvesting, barrel making, bar games, Old-Fashioneds, bar fixtures, and the queen of the bootleggers. Now in paperback for the first time!

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Breweries of Wisconsin
Jerry Apps
University of Wisconsin Press, 2005

The story of the Dairy State’s other major industry—beer!  From the immigrants who started brewing here during territorial days to the modern industrial giants, this is the history, the folklore, the architecture, the advertising, and the characters that made Wisconsin the nation’s brewing leader. Updated with the latest trends on the Wisconsin brewing scene.



 "Apps adeptly combines diligent scholarship with fascinating anecdotes, vividly portraying brewmasters, beer barons, saloonkeepers, and corporate raiders. All this plus color reproductions of popular beer labels and a detailed recipe for home brew."—Wisconsin Magazine of History


"In a highly readable style Apps links together ethnic influence, agriculture, geography, natural resources, meteorology, changing technology, and transportation to explore some of the mystique, romance and folklore associated with beer from antiquity to the present day in Wisconsin."—The Brewers Bulletin

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Brewing Arizona
A Century of Beer in the Grand Canyon State
Ed Sipos
University of Arizona Press, 2013
“Sergeant… there is a brewery here!” shouted Private Lutje into the tent of his commanding officer. His regiment had just set up camp outside of Tucson. It was spring. The year was 1866. And the good private had reason to be shocked. How could anyone brew beer in the desert? The water was alkaline (when it was fit to drink at all), grains were scarce, bottles were in short supply, and refrigeration was nearly non-existent. But human ingenuity cannot be overestimated, especially when it comes to creating alcoholic beverages.
 
Since 1864, the state’s breweries have had a history as colorful as the state. With an eye like a historian, the good taste of a connoisseur, and the tenacity of a dedicated collector, author Ed Sipos serves up beer history with gusto. Brewing Arizona is the first book of Arizona beer. It includes every brewery known to have operated in the state, from the first to the latest, from crude brews to craft brews, from mass beer to microbrews. This eye-opening chronicle is encyclopedic in scope but smooth in its delivery. Like a fine beer, the contents are deep and rich, with a little froth on top.
 
With more than 250 photographs—200 in full color—Brewing Arizona is as beautiful as it is tasty. So put up your feet, grab a cold one, and sip to your heart’s delight.
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Chewing Gum, Candy Bars, and Beer
The Army PX in World War II
James J. Cooke
University of Missouri Press, 2009
Veterans of World War II have long sung the praises of the PX—a little piece of home in far-flung corners of the world. Though many books on that war tell of combat operations and logistics in detail, this is the first to tell the full story of the Army Exchange System.

The AES was dedicated to providing soldiers with some of the comforts they had enjoyed in civilian life—candy, beer, cigarettes, razor blades, soap—whether by operating an exchange close to where they were fighting or by sending goods forward to the lines, free of charge. The beer may have been only “3.2,” but it was cheap and, unlike British beer, was served cold, thanks to PX coolers. And a constant supply of cigarettes and chewing gum gave GIs an advantage when flirting with the local girls.

In chronicling the history of the AES, James J. Cooke harks back to the Civil War, in which sutlers sold basic items to the Yankee troops for exorbitant prices, and to the First World War, when morale-building provisions were brought in by agencies such as the Red Cross. He then traces the evolution of the PX through World War II from the point of view of those who ran the service and that of the soldiers who used it, blending administrative history with colorful anecdotes and interspersing letters from GIs.

Cooke views the PX as a manifestation of American mobility, materialism, and the cultural revolution of mass consumerism that flourished in the 1920s, serving soldiers who were themselves products of this new American way of retail and expected a high level of material support in time of war. He emphasizes the accomplishments of Major General Joseph W. Byron, chief PX officer from 1941 to 1943, and his deputy, Colonel Frank Kerr. He also tells how the PX dealt with the presence of large numbers of women in uniform and the need to meet their demands in exchange offerings.

By 1945, General Byron could boast that the Army Exchange Service operated the world’s largest department store chain, serving the grandest army the United States had ever put in the field, and today the PX is still a central factor of military life. Yet as Cooke shows, the key to the AES’s importance was ultimately the way it bolstered morale—and helped give our fighting men the will to keep fighting.
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Craft Obsession
The Social Rhetorics of Beer
Jeff Rice
Southern Illinois University Press, 2016
Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft.

Rice weaves together theories of writing, narrative, new media, and rhetoric with a personal story of his passion for craft beer. He identifies six key elements of social media rhetoric—anecdotes, repetition, aggregation, delivery, sharing, and imagery—and examines how each helps to transform small, personal experiences with craft into a more widespread movement. When shared via social media, craft anecdotes—such as the first time one had a beer—interrupt and repeat one another, building a sense of familiarity and identity among otherwise unconnected people. Aggregation, the practice of joining unlike items into one space, builds on this network identity, establishing a connection to particular brands or locations, both real and virtual. The public releases of craft beers are used to explore the concept of craft delivery, which involves multiple actors across multiple spaces and results in multiple meanings. Finally, Rice highlights how personal sharing operates within the community of craft beer enthusiasts, who share online images of acquiring, trading for, and consuming a wide variety of beers. These shared stories and images, while personal for each individual, reflect the dependence of craft on systems of involvement. Throughout, Rice relates and reflects on his own experience as a craft beer enthusiast and his participation via social media in these systems.

Both an objective scholarly study and an engaging personal narrative about craft beer, Craft Obsession provides valuable insights into digital writing, storytelling, and social media.
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Egypt's Beer
Stella, Identity, and the Modern State
By Omar D. Foda
University of Texas Press, 2019

Although alcohol is generally forbidden in Muslim countries, beer has been an important part of Egyptian identity for much of the last century. Egypt’s Stella beer (which only coincidentally shares a name with the Belgian beer Stella Artois) became a particularly meaningful symbol of the changes that occurred in Egypt after British Occupation.

Weaving cultural studies with business history, Egypt’s Beer traces Egyptian history from 1880 to 2003 through the study of social, economic, and technological changes that surrounded the production and consumption of Stella beer in Egypt, providing an unparalleled case study of economic success during an era of seismic transformation. Delving into archival troves—including the papers of his grandfather, who for twenty years was CEO of the company that produced Stella—Omar D. Foda explains how Stella Beer achieved a powerful presence in all popular forms of art and media, including Arabic novels, songs, films, and journalism. As the company’s success was built on a mix of innovation, efficient use of local resources, executive excellence, and shifting cultural dynamics, this is the story of the rise of a distinctly Egyptian “modernity” seen through the lens of a distinctly Egyptian brand.

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Fifty Must-Try Craft Beers of Ohio
Rick Armon
Ohio University Press, 2017

Every craft beer has a story, and part of the fun is learning where the liquid gold in your glass comes from. In Fifty Must-Try Craft Beers of Ohio, veteran beer writer Rick Armon picks the can’t-miss brews in a roundup that will handily guide everyone from the newest beer aficionado to those with the most seasoned palates. Some are crowd pleasers, some are award winners, some are just plain unusual—the knockout beers included here are a tiny sample of what Ohio has to offer.

In the midst of the ongoing nationwide renaissance in local beer culture, Ohio has become a major center for the creation of quality craft brews, and Armon goes behind the scenes to figure out what accounts for the state’s beer alchemy. He asked the brewers themselves about the great idea or the happy accident that made each beer what it is. The book includes brewer profiles, quintessentially Ohio food pairings (sauerkraut balls and Cincinnati chili!), and more.

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God of Beer
Garret Keizer
University Press of New England, 2016
In the remote mill town of Salmon Falls, Vermont, the dead of winter can feel like death itself. Jobs are scarce, kids are bored, and it sometimes seems there’s nothing better to do than drink. But when eighteen-year-old Kyle Nelson and a motley group of friends decide to challenge both the legal drinking age and the local drinking culture with a daring act of civil disobedience, they find there’s more to do than they ever imagined. Garret Keizer’s gripping novel about young men and women in revolt bears witness to the power of ideas, the bonds of friendship, and the trials of working-class kids on the margins of American society. His story never flinches in the face of those forces that conspire against, but needn’t overcome, the resilient spirits of the young.
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The Good Beer Guide to New England
Andy Crouch
University Press of New England, 2006
With wit, enthusiasm, and a deep respect for the craft of brewing, Andy Crouch profiles nearly one hundred establishments in New England, offering a description and history of each, as well as insights into each brewmaster's philosophy and brewing style. For each brewery and brewpub profiled, Crouch covers the range of beers available and identifies its flagship product; he also highlights his choice for its “best beer,” which is rarely its most popular or best known offering. Crouch offers judicious evaluations of food, ambience, and of course, the beer; he also provides information on the availability of tours, directions and parking, hours of operation, entertainment, local sights of interest, and whether beer is available for take-away. In addition, he includes essays on the brewing process, understanding and appreciating beer, and a list of “eleven great New England beer bars.” Whether well-brewed beer is the focus of a trip or a welcomed complement, beer enthusiasts and novices alike will find this guide a worthwhile companion wherever they travel in New England.
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Minnesota’s Best Breweries and Brewpubs
Searching for the Perfect Pint
Robin Shepard
University of Wisconsin Press, 2011

Based on four years of travel and research, Minnesota’s Best Breweries and Brewpubs is a welcome addition to Robin Shepard’s series of guides to the best of the Midwest’s beer industries. From large-scale breweries such as Cold Spring, to chains like Granite City, to individual brewpubs like Fitger’s Brewhouse, Shepard provides commentary for more than thirty beer makers and three-hundred Minnesota beers. Accessible enough for people at all stages in their journeys to discover great-tasting beer, the information-packed guidebook also features a list of helpful books and websites, as well as information on Minnesota’s beer tastings and festivals.
    For each brewery and brewpub site you’ll find:
    • a description and brief history, plus many “don’t miss” features
    • a description of beers on tap and a list of seasonal and specialty beers
    • a space for the brewmaster’s autograph
    • notes on the pub food, with recommendations
    • suggestions of nearby sights and activities
    • general directions to the location
    • Shepard’s personal ratings of the experience, plus room to add your own.

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A Perfect Pint's Beer Guide to the Heartland
Michael Agnew
University of Illinois Press, 2014
Once dominated by megabreweries like Miller and G. Heilemann, the Midwest has in recent years become home to a dynamic craft beer industry at the core of America's current brewing renaissance. Beer writer and Certified Cicerone® Michael Agnew crisscrossed Illinois, Iowa, Minnesota, and Wisconsin sampling the astonishing variety of beers on offer at breweries and brewpubs. The result is a region-wide survey of the Midwestern craft beer scene. Packed with details on more than 200 breweries, A Perfect Pint's Beer Guide to the Heartland offers actual and armchair travelers alike a handbook that includes:
  • Agnew's exclusive choices on which beers to try at each location
  • Entries on every brewery's history and philosophy
  • Information on tours, tasting rooms and attached pubs, and dining options and other amenities
  • A survey of each brewery's brands, including its flagship beer plus seasonal brews and special releases
  • Brewery equipment and capacity
  • Nearby attractions

In addition, Agnew sets the stage with a history of Midwestern beer spanning the origins of the immigrant brewers who arrived in the 1800s to the homebrewers-made-good who have built a new kind of brewing culture founded on creativity, dedication to quality, and attention to customer feedback.

Informed and unique, A Perfect Pint's Beer Guide to the Heartland is the essential companion for beer aficionados and curious others determined to drink the best the Midwest has to offer.

Includes more than 150 full color images, including the region's most distinctive beer labels, trademarks, and company logos.

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Suds Series
Baseball, Beer Wars, and the Summer of '82
J. Daniel
University of Missouri Press, 2023
In Suds Series, J. Daniel takes readers back forty years, telling a story that is part baseball history, part urban history, and part U.S. cultural history, the narrative weaving together the develop­ment of the Midwest cities of St. Louis and Milwaukee through their engagement with beer and baseball. As the National and American League champions squared off for the 1982 Fall Classic, the St. Louis Cardinals, owned by Anheuser-Busch, took on the Milwaukee Brewers, so named by owner Bud Selig in homage to the city’s baseball and brewing past.

Even nominal baseball fans will enjoy reading about legend­ary players, teams, and personalities that emerged in the 1982 season: the year Ricky Henderson stole 130 bases; Reggie Jackson led the league in home runs; and Cal Ripken Jr. began his remark­able playing streak. Readers will also enjoy the cultural references, including the Pac-Man craze, a chart-topping album by Rush, and the “Light Beer Wars” waged by Anheuser-Busch and the Miller Brewing Company through a series of humorous TV commercials featuring well-loved professional sports figures.

 
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Untapped
Exploring the Cultural Dimensions of Craft Beer
Nathaniel G. Chapman
West Virginia University Press, 2017
Untapped collects twelve previously unpublished essays that analyze the rise of craft beer from social and cultural perspectives.

In the United States, the United Kingdom, and Western Europe there has been exponential growth in the number of small independent breweries over the past thirty years – a reversal of the corporate consolidation and narrowing of consumer choice that characterized much of the twentieth century. While there are legal and policy components involved in this shift, the contributors to Untapped ask broader questions. How does the growth of craft beer connect to trends like the farm-to-table movement, gentrification, the rise of the “creative class,” and changing attitudes toward both cities and farms? How do craft beers conjure history, place, and authenticity? At perhaps the most fundamental level, how does the rise of craft beer call into being new communities that may challenge or reinscribe hierarchies based on gender, class, and race?
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Wisconsin's Best Breweries and Brewpubs
Searching for the Perfect Pint
Robin Shepard
University of Wisconsin Press, 2001

    This information-packed guidebook introduces you to more than sixty breweries and brewpubs—from the Shipwrecked Brew Pub in Egg Harbor, to smaller craft breweries like Capital Brewery west of Madison, to the world-famous Miller Brewing Company of Milwaukee. Robin Shepard includes descriptions and his personal ratings of some 600 local beers, plus a taster’s chart you can use to record your own preferences.

For each brewpub and brewery site you’ll find:
    •  a description and brief history, plus any "Don’t miss" features
    •  names, comments, and ratings for all their specialty beers
    •  notes on the pub food, with recommendations
    •  suggestions of other sites to see and activities in the local area
    •  information about bottling and distribution
    •  availability of tours, tastings, gift shops, mug clubs, and "growlers"
    •  address and contact data, including Web sites and GPS coordinates!

Shepard also introduces novices to the brewing process and a wide variety of beer styles. And, you’ll find a list of helpful books and Web sites, as well as information on Wisconsin beer tastings and festivals. As we say in Wisconsin, "So, have a couple a two, three beers, hey?"

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