From critically acclaimed author Frank Bergon comes a new personal narrative about the San Joaquin Valley in California. This intimate companion to Two-Buck Chuck & The Marlboro Man brings us back to an Old West at odds with New West realities where rapid change is a common trait and memories are of rural beauty. Despite the physical transformations wrought by technology and modernity in the twenty-first century, elements of an older way of thinking still remain, and Bergon traces its presence using experiences from his own family and friends.

Communal camaraderie, love of the land and its food, and joy in hard work done well describe Western lives ignored or misrepresented in most histories of California and the West. Yet nostalgia does not drive Frank Bergon’s intellectual return to that world. Also prevalent was a culture of fighting, ignorance about alcoholic addiction, brutalizing labor, and a feudal mentality that created a pain better lost and bid good riddance.

Through it all, what emerges from his portraits and essays is a revelation of small-town and ranch life in the rural West. A place where the American way of extirpating the past and violently altering the land is accelerated. What Bergon has written is a portrayal of a past and people shaping the country he called home.
 

Frank Bergon’s astonishing portrayals of people in California’s San Joaquin Valley reveal a country where the culture of a vanishing West lives on in many twenty-first-century Westerners, despite the radical technological transformations around them. All are immigrants, migrants, their children, or their grandchildren whose lives intertwine with the author’s, including several races and ethnicities: Chicanos, Mexicans, African Americans, Italians, Asians, Native Americans, Scots-Irish descendants of Steinbeck’s Okies, and Basques of the author’s own heritage.

Bergon presents a powerful array of rural and small-town Westerners who often see themselves as part of a region and a way of life most Americans aren’t aware of or don’t understand, their voices unheard, their stories untold. In these essays, Westerners from the diverse heritage of the San Joaquin Valley include California’s legendary Fred Franzia, the maker of the world’s best-selling Charles Shaw wines dubbed “Two-Buck Chuck,” and Darrell Winfield, a Dust Bowl migrant and lifelong working cowboy who for more than thirty years reigned as the iconic Marlboro Man. Their voices help us understand the complexities of today’s rural West, where Old West values intersect with New West realities. This is the West (and America today)—a region in conflict with itself.