Youth labor is an important element in our modern economy, but as students’ consumption habits have changed, so too have their reasons for working. In Consuming Work, Yasemin Besen-Cassino reveals that many American high school and college students work for social reasons, not monetary gain. Most are affluent, suburban, white youth employed in part-time jobs at places like the Coffee Bean so they can be associated with a cool brand, hangout with their friends, and get discounts.

 

Consuming Work offers a fascinating picture of youth at work and how jobs are marketed to these students. Besen-Cassino also shows how the roots of gender and class inequality in the labor force have their beginnings in this critical labor sector.

 

Exploring the social meaning of youth at work, and providing critical insights into labor and the youth workforce, Consuming Work contributes a deeper understanding of the changing nature of American labor.

The gender wage gap is one of the most persistent problems of labor markets and women’s lives. 

Most approaches to explaining the gap focus on adult employment despite the fact that many Americans begin working well before their education is completed. In her critical and compelling new book, The Cost of Being a Girl, Yasemin Besen-Cassino examines the origins of the gender wage gap by looking at the teenage labor force, where comparisons between boys and girls ought to show no difference, but do.

Besen-Cassino’s findings are disturbing. Because of discrimination in the market, most teenage girls who start part-time work as babysitters and in other freelance jobs fail to make the same wages as teenage boys who move into employee-type jobs. The “cost” of being a girl is also psychological; when teenage girls work retail jobs in the apparel industry, they have lower wages and body image issues in the long run.

Through in-depth interviews and surveys with workers and employees, The Cost of Being a Girl puts this alarming social problem—which extends to race and class inequality—in to bold relief. Besen-Cassino emphasizes that early inequalities in the workplace ultimately translate into greater inequalities in the overall labor force.