Brazil has long been a country in search of its own meaning and mission. Early in their history Brazilians began to puzzle over their surroundings and their relation to them. The eighteenth century produced an entire school of nativistic writers who, with the advent of independence, became fiery nationalists, still pursuing introspective studies of their homeland. Throughout the nineteenth century, the intellectuals of Brazil determined to define their nation, its character, and its aspirations.

In this now well-established tradition, José Honório Rodrigues confronts the questions of who and what the Brazilian is, what Brazil stands for, where it has been, and where it is going. This study, originally published in Portuguese as Aspirações nacionais, was especially timely at a period when strong feelings of nationalism led Brazilians to seek to define their own image, and when the revolution of rising expectations disposed them to determine what goals they were seeking and how far they were on the road to achieving them.

In order to understand and explain his nation, Rodrigues poses two questions: what are the national characteristics, and what are the national aspirations? Both questions are complex, but the reader will find well-reasoned answers, with a wealth of information on growth and development and abundant statistics to substantiate these answers.

Brazilians are gracious, friendly, fun-loving people, which makes their country a very inviting place to visit for pleasure or business. So great is their cordiality that Brazilians will say "yes" to almost any request—even when they actually mean "no"—which can be quite confusing for U.S. visitors who are used to a more direct style of communication. In fact, as Americans spend time in Brazil, they discover a number of cultural differences that can hamper their communication with Brazilians. To overcome these barriers, this book analyzes Brazilian culture and modes of communication and compares them with their American counterparts to help Americans learn to communicate successfully with Brazilians and vice versa.

To aid Americans in understanding the Brazilian perspective, Tracy Novinger presents a portrait of Brazil's history, racial fusion, economy, and contemporary lifestyles. She focuses in on many aspects of Brazilian culture, such as social organization and ranking systems; preconceptions, worldviews, and values; sexual behaviors and eating customs; thought patterns; nonverbal communication such as the use of time, space, gestures, touch, eye contact, rituals, etc.; and differences in Brazilian and American point-making styles when negotiating, persuading, and conversing. For quick reference, she concludes the book with a summary and checklist of the leading Brazilian cultural characteristics, as well as eight recommendations for enhancing intercultural communication.