Over the past decade, the video camera has become a commonplace household technology. With falling prices on compact and easy-to-use cameras, as well as mobile phones and digital still cameras with video recording capabilities, access to moving image production technology is becoming virtually universal. Home Truths? represents one of the few academic research studies exploring this everyday, popular use of video production technology, looking particularly at how families use and engage with the technology and how it fits into the routines of everyday life.

The authors draw on interviews, observations, and the participants' videos themselves, seeking to paint a comprehensive picture of the role of video making in their everyday lives. While readers gain a sense of the individual characters involved in the project and the complexities and diversities of their lives, the analysis also raises a range of broader issues about the nature of learning and creativity, subjectivity and representation, and the "domestication" of technology---issues that are of interest to many in the fields of sociology and media/cultural studies.

David Buckingham is Professor of Education at the Institute of Education, University of London, and Director of the Institute's Centre for the Study of Children, Youth and Media.

Rebekah Willett is Lecturer at the Institute of Education, University of London, where she teaches in Media, Culture and Communication.

Maria Pini previously worked as Lecturer in Media and Communications at Goldsmiths College, London University, and is now a researcher on the Camcorder Cultures project at the Institute of Education.

Cover art: Young videomaker ©iStockphoto.com/ kaisersosa67

Technologies of the Imagination: New Media in Everyday Life

digitalculturebooks is an imprint of the University of Michigan Press and the Scholarly Publishing Office of the University of Michigan Library dedicated to publishing innovative and accessible work exploring new media and their impact on society, culture, and scholarly communication. Visit the website at www.digitalculture.org.

Initially developed in Japan by Nintendo as a computer game, Pokémon swept the globe in the late 1990s. Based on a narrative in which a group of children capture, train, and do battle with over a hundred imaginary creatures, Pokémon quickly diversified into an array of popular products including comic books, a TV show, movies, trading cards, stickers, toys, and clothing. Pokémon eventually became the top grossing children's product of all time. Yet the phenomenon fizzled as quickly as it had ignited. By 2002, the Pokémon craze was mostly over. Pikachu’s Global Adventure describes the spectacular, complex, and unpredictable rise and fall of Pokémon in countries around the world.

In analyzing the popularity of Pokémon, this innovative volume addresses core debates about the globalization of popular culture and about children’s consumption of mass-produced culture. Topics explored include the origins of Pokémon in Japan’s valorization of cuteness and traditions of insect collecting and anime; the efforts of Japanese producers and American marketers to localize it for foreign markets by muting its sex, violence, moral ambiguity, and general feeling of Japaneseness; debates about children’s vulnerability versus agency as consumers; and the contentious question of Pokémon’s educational value and place in school. The contributors include teachers as well as scholars from the fields of anthropology, media studies, sociology, and education. Tracking the reception of Pokémon in Japan, the United States, Great Britain, France, and Israel, they emphasize its significance as the first Japanese cultural product to enjoy substantial worldwide success and challenge western dominance in the global production and circulation of cultural goods.

Contributors. Anne Allison, Linda-Renée Bloch, Helen Bromley, Gilles Brougere, David Buckingham, Koichi Iwabuchi, Hirofumi Katsuno, Dafna Lemish, Jeffrey Maret, Julian Sefton-Green, Joseph Tobin, Samuel Tobin, Rebekah Willet, Christine Yano