front cover of All Edge
All Edge
Inside the New Workplace Networks
Clay Spinuzzi
University of Chicago Press, 2015
Work is changing. Speed and flexibility are more in demand than ever before thanks to an accelerating knowledge economy and sophisticated communication networks. These changes have forced a mass rethinking of the way we coordinate, collaborate, and communicate. Instead of projects coming to established teams, teams are increasingly converging around projects. These “all-edge adhocracies” are highly collaborative and mostly temporary, their edge coming from the ability to form links both inside and outside an organization. These nimble groups come together around a specific task, recruiting personnel, assigning roles, and establishing objectives. When the work is done they disband their members and take their skills to the next project.

Spinuzzi offers for the first time a comprehensive framework for understanding how these new groups function and thrive. His rigorous analysis tackles both the pros and cons of this evolving workflow and is based in case studies of real all-edge adhocracies at work. His provocative results will challenge our long-held assumptions about how we should be doing work.
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Being Present
Commanding Attention at Work (and at Home) by Managing Your Social Presence
Georgetown University Press, 2023

Gold Medal – Networking, Social Media, and Communication – Axiom Business Book Awards, 2022JP Morgan Summer Reading List 2022

Survival strategies for communicating in a notification-saturated world

As our ability to pay attention in a world of distractions vanishes, it’s no wonder that our ability to be heard and understood—to convey our messages—is also threatened. Whether working with our teams and customers or communicating with our families and friends, it is increasingly difficult to break through the digital devices that get in the way of communication. And the ubiquity of digital devices means that we are often “multicommunicating,” participating in multiple conversations at once. As a result, our ability to be socially present with an audience requires an intentional approach.

This increased strain on attention has never been more clear than during the global pandemic, when our homes suddenly accommodated both work and family life. What are our options when facing professional communications at all hours? Do we ask for the technology to be put away at the dinner table? Establish other ground rules? What about using digital communications to our advantage—how can we facilitate information-sharing in the midst of a world where we are overwhelmed with content?

Drawing from fifteen years of research, interviews, and experience from teaching students and executives, Jeanine W. Turner offers a framework to navigate social presence at work and at home. By exploring four primary communication choices—budgeted, entitled, competitive, and invitational—Turner shows when and where to employ each strategy to most effectively allocate our attention and command the attention of others. Each chapter includes concrete strategies and concludes with reflection questions and exercises to help readers further explore these decisions in professional and personal relationships.

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Communicate as a Professional
Carel Jansen
Amsterdam University Press
Across a wide range of programs in international higher education, students prepare themselves for a career in their professional field. Learning how to communicate as a professional is an essential part of that preparation. No matter how diverse the possible professional situations are in which graduates will be employed, they are always expected to behave professionally in their communication - both within their own organization and beyond.In order to be able to adequately carry out their communication tasks, professionals must not only possess a large repertoire of knowledge and skills, but they also need to be able to deploy that repertoire accurately and appropriately in their communication. They have to make choices on what best suits the situation in which they communicate with others and the goals they want to achieve.Already during their training, students come across a variety of tasks that are largely new to them. For these tasks, too, they need a broad knowledge and skills repertoire from which they can make the right choices.
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Crisis Leadership in Higher Education
Theory and Practice
Ralph A. Gigliotti
Rutgers University Press, 2020
There was a time when crises on college and university campuses were relatively rare. Much has changed, and it has changed quite rapidly. Rather than being isolated incidents requiring the sole attention of presidents, chancellors, or communication professionals, the proliferation of crises across campuses means that crisis leadership has now become fundamental to the work of university personnel across levels, disciplines, and institutions. Drawing upon the findings of forty interviews with senior leaders from ten major research universities across the United States and a content analysis of over one thousand articles from a variety of news outlets, Crisis Leadership in Higher Education presents a theory-informed framework for academic and administrative leaders who must navigate the institutional and environmental crises that are most germane to institutions of higher education. The perspectives offered in this book remind us that it is in the chaos and uncertainty of crisis that leadership becomes most visible and most critical.
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Don't Be Such a Scientist, Second Edition
Talking Substance in an Age of Style
Randy Olson
Island Press, 2018
When Randy Olson first described his life-changing encounter with an acting teacher in Don’t Be Such a Scientist, it seemed like the world of science was on the cusp of gaining new respect in the public eye. Through his writing, speaking, and films, Olson challenged scientists to toss out jargon in favor of a more human approach, bringing Hollywood lessons to the scientific community. Yet today, in everything from government funding cuts to climate change denial, science is under attack. And while communicating science is more crucial than ever, the scientific community still struggles to connect with everyday people.
The time is right for a new edition of Olson’s revolutionary work. In Don’t Be Such a Scientist, Second Edition, Olson renews his call for communication that stays true to the facts while tapping into something more primordial, more irrational, and ultimately more human. In more than 50 pages of new material, Olson brings his pioneering message to this new age, providing tools for speaking out in anti-science era and squaring off against members of the scientific establishment who resist needed change.
Don’t Be Such a Scientist, Second Edition is a cutting and irreverent manual to making your voice heard in an age of attacks on science. Invaluable for anyone looking to break out of the boxes of academia or research, Olson’s writing will inspire readers to “make science human”—and to enjoy the ride along the way.
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Don't Be Such a Scientist
Talking Substance in an Age of Style
Randy Olson
Island Press, 2009
"You think too much!  You mother F@$#%&* think too much!  You're nothing but an arrogant, pointy-headed intellectual — I want you out of my classroom and off the premises in five minutes or I'm calling the police and having you arrested for trespassing." — Hollywood acting teacher to Randy Olson, former scientist

After nearly a decade on the defensive, the world of science is about to be restored to its rightful place.  But is the American public really ready for science?  And is the world of science ready for the American public?

Scientists wear ragged clothes, forget to comb their hair, and speak in a language that even they don't understand.  Or so people think. Most scientists don't care how they are perceived, but in our media-dominated age, style points count.

Enter Randy Olson.  Fifteen years ago, Olson bid farewell to the science world and shipped off to Hollywood ready to change the world. With films like Flock of Dodos: The Evolution-Intelligent Design Circus (Tribeca '06, Showtime) and Sizzle: A Global Warming Comedy (Outfest '08), he has tried to bridge the cultural divide that has too often left science on the outside looking in.

Now, in his first book, Olson, with a Harvard Ph.D. and formerly a tenured professor of marine biology at the University of New Hampshire, recounts the lessons from his own hilarious-and at times humiliating-evolution from science professor to Hollywood filmmaker.  In Don't Be Such a Scientist, he shares the secrets of talking substance in an age of style. The key, he argues, is to stay true to the facts while tapping into something more primordial, more irrational, and ultimately more human.

In a book enlivened by a profane acting teacher who made Olson realize that "nobody wants to watch you think," he offers up serious insights and poignant stories. You'll laugh, you may cry, and as a communicator you'll certainly learn the importance of not only knowing how to fulfill, but also how to arouse.
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Engaging Diverse Communities
A Guide to Museum Public Relations
Melissa A. Johnson
University of Massachusetts Press, 2020
As U.S. museums evolve from their role as elite institutions to organizations serving multiple stakeholders, they must adopt new communication practices to meet their social missions and organizational goals. Engaging Diverse Communities, the first book-length study of museum public relations for practitioners since 1983, details how institutions can use communication fundamentals to establish and maintain relationships with a wide range of cultural groups and constituencies.

Melissa A. Johnson interviews communicators at cultural heritage museums to understand the challenges of representing communities based on racial and ethnic, generational, immigrant, and language identities. Exploring how communications professionals function as cultural intermediaries by negotiating competing and intersecting identities and mastering linguistic and visual code-switching, she presents an analysis of the communication tactics of more than two hundred art, history, African American, American Indian, and other diverse museums. Engaging Diverse Communities illuminates best public relations practices, especially in media relations, digital press relations, website content production, social media, and event planning. This essential text for museum professionals also addresses visual aesthetics, cultural expression, and counter-stereotypes, and offers guidance on how to communicate cultural attractiveness.
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The Future of Business Journalism
Why It Matters for Wall Street and Main Street
Chris Roush
Georgetown University Press, 2022

An eye-opening account of how the information gap in business journalism is eroding civic life and impacting the economy––and how we can fix it

Business owners, consumers, and employees have long relied on the news to make financial decisions—what to buy, who to hire, and what products to sell. In the twenty-first century, that news has shifted. Only the big businesses and executives can afford expensive subscriptions, while most consumers and small business owners are left scrambling to find the news they need to succeed and thrive. The Future of Business Journalism explores how the field evolved into this divide and offers solutions on how business journalism can once again provide the stories and content that a broad society needs.

In The Future of Business Journalism, veteran business journalist and professor Chris Roush explains the causes, reveals the consequences, and offers potential solutions to this pressing problem. Roush delves into how the crisis occurred, from the disintegration of the once-strong relationship between businesses and media to the media’s focus on national coverage at the expense of local news. He reveals how these trends result in major “coverage deserts.”

Roush’s proposal for a way forward shows how businesses, journalists, and media can work together to support the economic and financial literacy needed for an informed citizenry. He recommends that media organizations take advantage of technological innovations to provide better business news content, suggests that journalism programs require budding reporters to take more business courses, and encourages businesses to fund journalism school programs. This insightful overview of the current state of business journalism reveals its strengths and weaknesses and shows how Main Street can regain access to the news it needs.

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Post-Crisis Leadership
Resilience, Renewal, and Reinvention in the Aftermath of Disruption
Ralph A. Gigliotti
Rutgers University Press
Given the many pressures facing leaders across higher education, the work of crisis leadership remains an imperative for leaders at all levels. Attention tends to center on strategies for engaging in leadership both prior to and during crisis, often leaving the post-crisis period as an afterthought. This book introduces a research-informed framework for this critical, and often neglected, phase of crisis leadership. With an underlying commitment to values-based, principle-oriented, and people-centered practices, this framework consists of five leadership practices that are recognized as especially critical in the aftermath of crisis: (a) encourage learning, (b) inspire growth, (c) stimulate meaning making, (d) pursue reinvention, and (e) advance renewal. Communication serves a critical role in each of the various dimensions of post-crisis leadership, and it is a communication orientation that can help to inform the paradoxes, processes, and patterns that arise during these periods of immense tension and, at times, transcendence.
 
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Rhetorical Memory
A Study of Technical Communication and Information Management
Stewart Whittemore
University of Chicago Press, 2015
Institutions have regimes—policies that typically come from the top down and are meant to align the efforts of workers with the goals and mission of an institution. Institutions also have practices—day-to-day behaviors performed by individual workers attempting to interpret the institution’s missives. Taken as a whole, these form a company’s memory regime, and they have a significant effect on how employees analyze, mix, translate, sort, filter, and repurpose everyday information in order to meet the demands of their jobs, their customers, their colleagues, and themselves.

In Rhetorical Memory, Stewart Whittemore demonstrates that strategies we use to manage information—techniques often acquired through trial and error, rarely studied, and generally invisible to us—are as important to our success as the end products of our work. First, he situates information management within the larger field of rhetoric, showing that both are tied to purpose, audience, and situation. He then dives into an engaging and tightly focused workplace study, presenting three cases from a team of technical communicators making use of organizational memory during their everyday work. By examining which techniques succeed and which fail, Whittemore illuminates the challenges faced by technical communicators. He concludes with a number of practical strategies to better organize information, that will help employees, managers, and anyone else suffering from information overload.
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The Seven Keys to Communicating in Brazil
An Intercultural Approach
Orlando R. Kelm and David A. Victor
Georgetown University Press, 2016

The key to professional success in Brazil is understanding Brazilians. But how do you understand an unfamiliar culture? Seasoned cross-cultural trainers Orlando R. Kelm and David A. Victor use Victor’s groundbreaking approach of evaluating a culture’s language, environment, social organization, context, authority, nonverbal communication, and time conception to provide a framework for understanding Brazilians and show effective strategies to overcome these communication barriers. The method, referred to as the LESCANT approach makes you the expert evaluator of the culture and helps you easily navigate hurdles that can challenge business relationships.

Each chapter of The Seven Keys to Communicating in Brazil employs memorable anecdotes, business cases on each topic from business professionals, and photographs to address key topics. The authors demonstrate how to evaluate the cultural differences between Brazil and North America and include examples of common communication mistakes. Engaging and accessible, the book helps North Americans master the nuances of the Brazilian language and achieve a real experience of the Brasil dos brasileiros.

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What Were They Thinking?
Crisis Communication: The Good, the Bad, and the Totally Clueless
Steve Adubato, Ph.D.
Rutgers University Press, 2008
Some corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, "Wishful thinking is no substitute for a strategic plan."

Nationally recognized communication coach and four-time Emmy Awardûwinning broadcaster Steve Adubato has been teaching, writing, and thinking about comm¡unication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are:

  • The Johnson & Johnson Tylenol scare: Perhaps the best crisis management ever
  • Don Imus: Sometimes saying "sorry" is too little too late
  • Former Attorney General Alberto Gonzales: Authority does not put you above questioning
  • Bill O'Reilly: Know when to stop defending yourself and save face
  • Former EPA Administrator Christie Whitman: Proof that your written words can come back to haunt you
  • Hurricane Katrina: A natural disaster that led to a larger governmental disaster
  • The Catholic Church's pedophilia scandal: Denial won't get rid of the skeletons in your closet

Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?

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You Are the Brand
Adubato, Steve
Rutgers University Press, 2011

Let's face it--it's a tough economic world today and there's cutthroat competition. Dive into Adubato's book and get ready to turn a powerful page in life.

Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding.

So, what's really in this book for you? Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies. His sage advice and on-target approach will help readers who:

  • Feel they have something of value to offer,
  • Are in a market-driven or aggressive environment in which their name, reputation, and persona hold the keys to their success,
  • Want their customers to buy products and services again and again,
  • Feel unappreciated in their current job,
  • Have recently lost a job or are seeking their first job out of college,
  • Are trying to get back into the workforce after years of being "out of it."

 

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