front cover of Brazilians Working With Americans/Brasileiros que trabalham com americanos
Brazilians Working With Americans/Brasileiros que trabalham com americanos
Cultural Case Studies/Estudos de casos culturais
By Orlando R. Kelm and Mary E. Risner
University of Texas Press, 2006

Doing business internationally requires understanding not only other languages, but even more so the business practices and cultures of other countries. In the case of Brazilians working with Americans, a fundamental difference for all parties to understand is that Brazilian business culture is based on developing personal relationships between business partners, while American businesspeople often prefer to get down to hard "facts and figures" quickly, with fewer personal preliminaries. Negotiating such differences is crucial to creating successful business relationships between the two countries, and this book is designed to help businesspeople do just that.

Brazilians Working With Americans presents ten short case studies that effectively illustrate many of the cultural factors that come into play when North American business professionals work in Brazil. The authors summarize each case and the aspects of culture it involves, and American and Brazilian executives comment on the cultural differences highlighted by that case. A list of topics and questions for discussion also help draw out the lessons of each business situation. To make the book equally useful to Brazilians and Americans (whether businesspeople or language students), the entire text is presented in both English and Portuguese. In addition, Apple QuickTime movies of the executives' comments, which allow viewers to see and hear native speakers of both languages, are available on the Internet at www.laits.utexas.edu/orkelm/casos/intro.html.

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front cover of An Experts' Guide to International Protocol
An Experts' Guide to International Protocol
Best Practices in Diplomatic and Corporate Relations
Gilbert Monod De Froideville and Mark Verheul
Amsterdam University Press, 2016
Although modern life grows increasingly casual, in many sectors, protocol still reigns supreme. An Expert's Guide to International Protocol offers an overview of its associated practices, including those found within the context of diplomatic relations and the business world. Focusing on a wide range of countries and cultures, the book covers topics like seating arrangements, the history and use of flags, ceremonies, invitations and dress codes, and gifts and decorations. Throughout, influential diplomatic, business, cultural, and sports figures share their own experiences with protocols around the world.
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front cover of The Seven Keys to Communicating in Brazil
The Seven Keys to Communicating in Brazil
An Intercultural Approach
Orlando R. Kelm and David A. Victor
Georgetown University Press, 2016

The key to professional success in Brazil is understanding Brazilians. But how do you understand an unfamiliar culture? Seasoned cross-cultural trainers Orlando R. Kelm and David A. Victor use Victor’s groundbreaking approach of evaluating a culture’s language, environment, social organization, context, authority, nonverbal communication, and time conception to provide a framework for understanding Brazilians and show effective strategies to overcome these communication barriers. The method, referred to as the LESCANT approach makes you the expert evaluator of the culture and helps you easily navigate hurdles that can challenge business relationships.

Each chapter of The Seven Keys to Communicating in Brazil employs memorable anecdotes, business cases on each topic from business professionals, and photographs to address key topics. The authors demonstrate how to evaluate the cultural differences between Brazil and North America and include examples of common communication mistakes. Engaging and accessible, the book helps North Americans master the nuances of the Brazilian language and achieve a real experience of the Brasil dos brasileiros.

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The Seven Keys to Communicating in Mexico
An Intercultural Approach
Orlando R. Kelm, Olivia Hernandez-Pozas, and David A. Victor
Georgetown University Press, 2020

How do you build successful professional connections with colleagues from Mexico? While most books focus simply on how to avoid common communication mistakes, this book leads its readers to an understanding of how to succeed and thrive within the three cultures, Mexico, the US, and Canada. Kelm, Hernandez-Pozas and Victor present a set of practical guidelines for communicating professionally with Mexicans, both in Mexico and abroad, providing many photographs as examples. The Seven Keys to Communicating in Mexico follows the model of presenting key cultural concepts used in the earlier books by Kelm and Victor on Brazil and (with Haru Yamada) on Japan. Olivia Hernandez-Pozas, Orlando Kelm, and David Victor, well-respected research professors and seasoned cross-cultural trainers for businesspeople, guide readers through Mexican culture using Victor's LESCANT Model (an acronym representing seven key cross-cultural communication areas: Language, Environment, Social Organization, Contexting, Authority, Nonverbal Behavior, and Time). Each chapter addresses one of these topics and demonstrates how to evaluate the differences among Mexican, US, and Canadian cultures. In the final chapter the authors bring all of these cultural interactions together with a sample case study about business interactions between Mexicans and North Americans. The case study includes additional observations from North American and Mexican business professionals who offer related suggestions and recommendations.

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