Alfred P. Sloan Jr. became the president of General Motors in 1923 and stepped down as its CEO in 1946. During this time, he led GM past the Ford Motor Company and on to international business triumph by virtue of his brilliant managerial practices and his insights into the new consumer economy he and GM helped to produce. Bill Gates has said that Sloan's 1964 management tome, My Years with General Motors, "is probably the best book to read if you want to read only one book about business." And if you want to read only one book about Sloan, that book should be historian David Farber's Sloan Rules.

Here, for the first time, is a study of both the difficult man and the pathbreaking executive. Sloan Rules reveals the GM genius as not only a driven manager of men, machines, money, and markets but also a passionate and not always wise participant in the great events of his day. Sloan, for example, reviled Franklin Roosevelt and the New Deal; he firmly believed that politicians, government bureaucrats, and union leaders knew next to nothing about the workings of the new consumer economy, and he did his best to stop them from intervening in the private enterprise system. He was instrumental in transforming GM from the country's largest producer of cars into the mainstay of America's "Arsenal of Democracy" during World War II; after the war, he bet GM's future on renewed American prosperity and helped lead the country into a period of economic abundance. Through his business genius, his sometimes myopic social vision, and his vast fortune, Sloan was an architect of the corporate-dominated global society we live in today.

David Farber's story of America's first corporate genius is biography of the highest order, a portrait of an extraordinarily compelling and skillful man who shaped his era and ours.

If Horatio Alger had imagined a female heroine in the same mold as one of the young male heroes in his rags-to-riches stories, she would have looked like Belinda Mulrooney. Smart, ambitious, competitive, and courageous, Belinda Mulrooney was destined through her legendary pioneering in the wilds of the Yukon basin to found towns and many businesses. She built two fortunes, supported her family, was an ally to other working women, and triumphed in what was considered a man's world.

In Staking Her Claim, Melanie Mayer and Robert N. DeArmond provide a faithful and comprehensive portrait of this unique character in North American frontier history. Their exhaustive research has resulted in a sweeping saga of determination and will, tempered by disaster and opportunity.

Like any good Horatio Alger hero, Belinda overcame the challenges that confronted her, including poverty, prejudice, a lack of schooling, and the early loss of parents. Her travels took her from her native Ireland as a young girl to a coal town in Pennsylvania to Chicago, San Francisco, and finally, in 1897, to the Yukon.

Staking Her Claim is a testament to the human spirit and to the idea of the frontier. It is a biography of a woman who made her own way in the world and in doing so left an indelible mark.

If Horatio Alger had imagined a female heroine in the same mold as one of the young male heroes in his rags-to-riches stories, she would have looked like Belinda Mulrooney. Smart, ambitious, competitive, and courageous, Belinda Mulrooney was destined through her legendary pioneering in the wilds of the Yukon basin to found towns and many businesses. She built two fortunes, supported her family, was an ally to other working women, and triumphed in what was considered a man's world.

In Staking Her Claim, Melanie Mayer and Robert N. DeArmond provide a faithful and comprehensive portrait of this unique character in North American frontier history. Their exhaustive research has resulted in a sweeping saga of determination and will, tempered by disaster and opportunity.

Like any good Horatio Alger hero, Belinda overcame the challenges that confronted her, including poverty, prejudice, a lack of schooling, and the early loss of parents. Her travels took her from her native Ireland as a young girl to a coal town in Pennsylvania to Chicago, San Francisco, and finally, in 1897, to the Yukon.

Staking Her Claim is a testament to the human spirit and to the idea of the frontier. It is a biography of a woman who made her own way in the world and in doing so left an indelible mark.

In Steam-Powered Knowledge, Aileen Fyfe explores the activities of William Chambers and the W. & R. Chambers publishing firm during its formative years, documenting for the first time how new technologies were integrated into existing business systems. Chambers was one of the first publishers to abandon traditional skills associated with hand printing, instead favoring the latest innovations in printing processes and machinery: machine-made paper, stereotyping, and, especially, printing machines driven by steam power. The mid-nineteenth century also witnessed dramatic advances in transportation, and Chambers used proliferating railway networks and steamship routes to speed up communication and distribution. As a result, his high-tech publishing firm became an exemplar of commercial success by 1850 and outlived all of its rivals in the business of cheap instructive print. Fyfe follows Chambers’s journey from small-time bookseller and self-trained hand-press printer to wealthy and successful publisher of popular educational books on both sides of the Atlantic, demonstrating along the way the profound effects of his and his fellow publishers’ willingness, or unwillingness, to incorporate these technological innovations into their businesses.

Business genius and hedonist, Charles Schwab entered the steel industry as an unskilled laborer and within twenty years advanced to the presidency of Carnegie Steel. He later became the first president of U.S. Steel and then founder of Bethlehem Steel. His was one of the most spectacular and curious success stories in an era of great industrial giants.

How did Schwab progress from day laborer to titan of industry? Why did Andrew Carnegie and J.P. Morgan select him to manage their multmillion-dollar enterprises? And how did he forfeit their confidence and lose the preseidency of U.S. Steel? Drawing upon previously undiscovered sources, Robert Hessen answers these questions in the first biography of Schwab.

From EverQuest to World of Warcraft, online games have evolved from the exclusive domain of computer geeks into an extraordinarily lucrative staple of the entertainment industry. People of all ages and from all walks of life now spend thousands of hours—and dollars—partaking in this popular new brand of escapism. But the line between fantasy and reality is starting to blur. Players have created virtual societies with governments and economies of their own whose currencies now trade against the dollar on eBay at rates higher than the yen. And the players who inhabit these synthetic worlds are starting to spend more time online than at their day jobs.

In Synthetic Worlds, Edward Castronova offers the first comprehensive look at the online game industry, exploring its implications for business and culture alike. He starts with the players, giving us a revealing look into the everyday lives of the gamers—outlining what they do in their synthetic worlds and why. He then describes the economies inside these worlds to show how they might dramatically affect real world financial systems, from potential disruptions of markets to new business horizons. Ultimately, he explores the long-term social consequences of online games: If players can inhabit worlds that are more alluring and gratifying than reality, then how can the real world ever compete? Will a day ever come when we spend more time in these synthetic worlds than in our own? Or even more startling, will a day ever come when such questions no longer sound alarmist but instead seem obsolete?

With more than ten million active players worldwide—and with Microsoft and Sony pouring hundreds of millions of dollars into video game development—online games have become too big to ignore. Synthetic Worlds spearheads our efforts to come to terms with this virtual reality and its concrete effects.