A SCHOLARLY BOOK REPOSITORY19 start with C start with C
Were viewers turned off by political advertising to the extent that it disuaded them from voting, as some critics suggest? Did they feel more connected to political issues and the political system or were they alienated? These are the questions this book answers, based on a unique, robust, and extensive database dedicated to political advertising.
Confronting prevailing opinion, the authors of this carefully researched work find that political ads may actually educate, engage, and mobilize American voters. Only in the rarest of circumstances do they have negative impacts.
Candidates for state-wide and national offices spend millions of dollars and thousands of hours trying to convey their messages to voters. Do voters hear them and respond? More specifically, do the issues candidates stress on the campaign trail influence the choices voters make when casting their ballots? The evidence presented in this book suggests that the answer is a resounding yes.
Campaign Dynamics examines more than one hundred gubernatorial elections from 1982 through 1994, beginning with case studies of the gubernatorial races in Virginia and New Jersey in 1993. Combining interviews and observations with empirical analysis of public opinion polls, the case studies develop the basic understanding of how campaigns define the set of important issues in an election. Then the analysis is expanded to consider the abortion issue in thirty-four gubernatorial elections in 1990. Later chapters test these ideas in over one hundred gubernatorial elections, combining exit poll data on upwards of 100,000 voters from dozens of races with measures of campaign themes developed out of a content analysis of newspaper coverage.
This book employs multiple methods and sources of data and represents one of the most comprehensive theoretical and empirical efforts to understand the role of campaigns in voting behavior ever undertaken.
Campaign Dynamics will be of interest to those who study state politics, voting behavior and campaigns, and democratic theory. It should also guide students and scholars interested in performing empirical tests of formal models and those wishing to combine multiple methods in their research.
Thomas M. Carsey is Assistant Professor of Political Science, University of Illinois at Chicago.
Primo and Milyo probe original survey data to determine Americans’ sentiments on the role of money in politics, what drives these sentiments, and why they matter. What Primo and Milyo find is that while many individuals support the idea of reform, they are also skeptical that reform would successfully limit corruption, which Americans believe stains almost every fiber of the political system. Moreover, support for campaign finance restrictions is deeply divided along party lines, reflecting the polarization of our times. Ultimately, Primo and Milyo contend, American attitudes toward money in politics reflect larger fears about the health of American democracy, fears that will not be allayed by campaign finance reform.
La Raja and Schaffner conclude the book with policy recommendations for campaign finance in the United States. They are among the few non-libertarians who argue that less regulation, particularly for political parties, may in fact improve the democratic process.
De Sio shows readers that Obama himself was direct about his vision for the campaign when he instructed his staff to “run it like a business.” Thus, this is less the story of Barack Obama, candidate, and more the story of Barack Obama, CEO. Because campaigns are launched from scratch during every election cycle, they are the ultimate entrepreneurial experience. In the course of the election, the Obama campaign scaled up from a scrappy start-up to a nearly $1 billion operation, becoming a hothouse environment on which the glare of the media spotlight was permanently trained.
Campaign Inc. allows readers to peek behind the curtain at the underdog organization that brought down the Clinton campaign and later went on to defeat the Republican machine, while offering lessons in leadership and organization to innovators, executives, and entrepreneurs.
Some of their conclusions will be startling to campaigners and critics alike. For example, "attack" advertisements prove to be no more effective than self-promotional advertisements, but are more substantive. Indeed, candidates in their advertisements and speeches focus more on policy and less on strategy and process than any major news outlet, including the New York Times. The volume suggests that, as a result, prospective voters in 1996 knew more about the candidates' issue positions than in any presidential election in decades, yet turnout and public faith in the electoral process continued to decline.
For aspiring reformers, Bartels and his colleagues provide a bracing reality check. For students and scholars of electoral politics, political communication, and voting behavior, they provide an authoritative summary and interpretation of what we know about the nature and impact of political campaigns. The insights and evidence contained in this volume should be of interest to anyone concerned about the present state and future prospects of American electoral process.
Larry M. Bartels is Professor of Politics and Public Affairs and Stuart Professor of Communications and Public Affairs in the Woodrow Wilson School, Princeton University. Lynn Vavreck is Assistant Professor of Government, Dartmouth College. Other contributors are Bruce Buchanan, Tami Buhr, Ann Crigler, John G. Geer, Kathleen Hall Jamieson, Marion Just, Daron R. Shaw, and John Zaller.
At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads.
Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.
Starting in Scotland where the 'Community Charge' was first trialled, Can't Pay, Won't Pay immerses the reader in the gritty history of the rebellion. Amidst the drama of large scale protests and blockaded estates a number of key figures and groups emerge: Neil Kinnock and Tommy Sheridan; Militant, Class War and the Metropolitan Police.
Assessing this legacy today, Hannah demonstrates the centrality of the Poll Tax resistance as a key chapter in the history of British popular uprisings, Labour Party factionalism, the anti-socialist agenda and failed Tory ideology.
"Capturing Campaign Effects is an accessible and penetrating account of modern scholarship on electoral politics. It draws critical insights from a range of innovative analyses."
--Arthur Lupia, University of Michigan
"What a wonderful way to usher in the new era of election studies! This book spotlights fascinating paradoxes in the literature of voting behavior, highlights many promising approaches to resolving those paradoxes, and shows how these strategies can yield important findings with terrific payoffs for our understanding of contemporary democracy. Fasten your seatbelts, folks: scholarship on elections is about to speed up thanks to this collection of great essays."
--Jon Krosnick, Stanford University
"The past decade has seen a renewed interest in understanding campaign effects. How and when do voters learn? Does the election campaign even matter at all? Capturing Campaign Effects draws on leading political scientists to address these matters. The result is a collection that will become the major reference for the study of campaigns. The lesson that emerges is that campaigns do affect voter decision making, usually for the better."
--Robert S. Erikson, Columbia University
Henry E. Brady is Class of 1941 Monroe Deutsch Professor of Political Science and Public Policy, and Director of the Survey Research Center at the University of California, Berkeley.
Richard Johnston is Professor and Head of Political Science and Distinguished University Scholar at the University of British Columbia.
The 2008 election was an extraordinary event that represented change at many levels. The candidates’ innovative campaigns changed how funds were raised, how voters were mobilized, and how messages were communicated through advertising and the internet. Parties and interest groups played their own important role in this historic election. In The Change Election, David Magleby assembles a team of accomplished political scientists to provide an in-depth analysis of this groundbreaking presidential election. These scholars through a set of compelling case studies examine the competition for votes in a dozen competitive House and Senate contests and for the White House in five states: Ohio, North Carolina, New Hampshire, Colorado, and New Mexico.
Backed by a wealth of data, and extensive interviews, the contributors offer an up-close look at the interactions of candidates' individual skills and personalities with the larger political forces at work in the election year. The book offers insights into the rapidly evolving organizational and technical aspects of campaigning. The dramatic success Obama and other candidates had in raising money—especially from small donors—is addressed along with how money was raised and spent by the candidates, party committees, and interest groups competing for votes.
Building on a tested methodology, The Change Election explores the interplay of money and electioneering. Magleby builds on more than a decade of prior studies to show the ways participants in our electoral process have adapted to statutory and judicial decisions and how the 2008 election has the potential to transform American electoral politics.
The longest continuous majority in the history of the U.S. House of Representatives came to a dramatic close with the 1994 midterm elections. The Democratic Party had controlled the House for forty years—two and a half times as long as any previous majority. In Cheap Seats, James E. Campbell considers the reasons why the Democrats dominated House elections for four decades and why they ultimately lost that control.
Examining the structural advantages that helped congressional Democrats, Campbell finds that their unprecedented success in the House was due in no small measure to a favorable election system, an advantage in the way in which votes are translated into House seats. His straightforward analysis indicates that Democrats consistently win most of the very-low-turnout districts, or “cheap seats.” In fact, because of the party's continued hold on such districts, the new Democratic minority is considerably larger than it would otherwise have been.
Cheap Seats is a thorough and innovative investigation into the electoral system's impact on partisan politics and representation in Congress. Campbell presents an impressive array of evidence, including both quantitative analysis of election returns from 1936 to 1994 and in-depth studies of several cheap-seat districts. He also explores the important theoretical issues of representation that cheap seats raise and offers several proposals to reform the system. This well-written and provocative volume is accessible to anyone interested in American politics, in addition to scholars especially interested in the areas of Congress, elections, electoral systems, and political parties.
Choices and Changes is the most comprehensive examination to date of the impact of interest groups on recent American electoral politics. Richly informed, theoretically and empirically, it is the first book to explain the emergence of aggressive interest group electioneering tactics in the mid-1990s—including “soft money” contributions, issue ads, and “527s” (IRS-classified political organizations).
Michael Franz argues that changing political and legal contexts have clearly influenced the behavior of interest groups. To support his argument, he tracks in detail the evolution of campaign finance laws since the 1970s, examines all soft money contributions—nearly $1 billion in total—to parties by interest groups from 1991-2002, and analyzes political action committee (PAC) contributions to candidates and parties from 1983-2002. He also draws on his own interviews with campaign finance leaders.
Based on this rigorous data analysis and a formidable knowledge of its subject, Choices and Changes substantially advances our understanding of the significance of interest groups in U.S. politics.
As Franklin D. Roosevelt's health deteriorated in the months leading up to the Democratic National Convention of 1944, Democratic leaders confronted a dire situation. Given the inevitability of the president's death during a fourth term, the choice of a running mate for FDR was of profound importance. The Democrats needed a man they could trust. They needed Harry S. Truman.
Robert Ferrell tells an engrossing tale of ruthless ambition, secret meetings, and party politics. Roosevelt emerges as a manipulative leader whose desire to retain power led to a blatant disregard for the loyalty of his subordinates and the aspirations of his vice presidential hopefuls. Startling in its conclusions, impeccable in its research, Choosing Truman is an engrossing, behind-the-scenes look at the making of the nation's thirty-third president.
The Supreme Court’s 5–4 decision in Citizens United v. Federal Election Commission, which struck down a federal prohibition on independent corporate campaign expenditures, is one of the most controversial opinions in recent memory. Defenders of the First Amendment greeted the ruling with enthusiasm, while advocates of electoral reform recoiled in disbelief. Robert C. Post offers a new constitutional theory that seeks to reconcile these sharply divided camps.
Post interprets constitutional conflict over campaign finance reform as an argument between those who believe self-government requires democratic participation in the formation of public opinion and those who believe that self-government requires a functioning system of representation. The former emphasize the value of free speech, while the latter emphasize the integrity of the electoral process. Each position has deep roots in American constitutional history. Post argues that both positions aim to nurture self-government, which in contemporary life can flourish only if elections are structured to create public confidence that elected officials are attentive to public opinion. Post spells out the many implications of this simple but profound insight. Critiquing the First Amendment reasoning of the Court in Citizens United, he also shows that the Court did not clearly grasp the constitutional dimensions of corporate speech.
Blending history, constitutional law, and political theory, Citizens Divided explains how a Supreme Court case of far-reaching consequence might have been decided differently, in a manner that would have preserved both First Amendment rights and electoral integrity.
Will Guzmán delves into Nixon's lifelong struggle against Jim Crow. Linking Nixon's activism to his independence from the white economy, support from the NAACP, and the man's own indefatigable courage, Guzmán also sheds light on Nixon's presence in symbolic and literal borderlands--as an educated professional in a time when few went to college, as an African American who made waves when most feared violent reprisal, and as someone living on the mythical American frontier as well as an international boundary.
A powerful addition to the literature on African Americans in the Southwest, Civil Rights in the Texas Borderlands explores seldom-studied corners of the Black past and the civil rights movement.
Examining political advertisements, news coverage, ad watches, and talk shows in Los Angeles, Boston, Winston-Salem, and Fargo/Moorhead, the authors chart the impact of different information environments on citizens and show how people developed images of candidates over the course of the campaign. Crosstalk presents persuasive evidence that campaigns do matter, that citizens are active participants in the campaign process, and their perceptions of a candidate's character is the central factor in the voting process.
This innovative study contributes significantly to our understanding of the 1992 presidential campaign and of campaigns in general, and shows how election campaigns can play an important role in the long-term vitality of democracy.
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