front cover of Obama, Clinton, Palin
Obama, Clinton, Palin
Making History in Elections 2008
Edited by Liette Gidlow
University of Illinois Press, 2011

Election 2008 made American history, but it was also the product of American history. Barack Obama, Hillary Clinton, and Sarah Palin smashed through some of the most enduring barriers to high political office, but their exceptional candidacies did not come out of nowhere. In these timely and accessible essays, a distinguished group of historians explores how the candidates both challenged and reinforced historic stereotypes of race and sex while echoing familiar themes in American politics and exploiting new digital technologies.

Contributors include Kathryn Kish Sklar on Clinton’s gender masquerade; Tiffany Ruby Patterson on the politics of black anger; Mitch Kachun on Michelle Obama and stereotypes about black women’s bodies; Glenda E. Gilmore on black women’s century of effort to expand political opportunities for African Americans; Tera W. Hunter on the lost legacy of Shirley Chisholm; Susan M. Hartmann on why the U.S. has not yet followed western democracies in electing a female head of state; Melanie Gustafson on Palin and the political traditions of the American West; Ronald Formisano on the populist resurgence in 2008; Paula Baker on how digital technologies threaten the secret ballot; Catherine E. Rymph on Palin’s distinctive brand of political feminism; and Elisabeth I. Perry on the new look of American leadership.

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The Obama Effect
How the 2008 Campaign Changed White Racial Attitudes
Seth K. Goldman
Russell Sage Foundation, 2014
Barack Obama’s historic 2008 campaign exposed many white Americans more than ever before to a black individual who defied negative stereotypes. While Obama’s politics divided voters, Americans uniformly perceived Obama as highly successful, intelligent, and charismatic. What effect, if any, did the innumerable images of Obama and his family have on racial attitudes among whites? In The Obama Effect, Seth K. Goldman and Diana C. Mutz uncover persuasive evidence that white racial prejudice toward blacks significantly declined during the Obama campaign. Their innovative research rigorously examines how racial attitudes form, and whether they can be changed for the better. The Obama Effect draws from a survey of 20,000 people, whom the authors interviewed up to five times over the course of a year. This panel survey sets the volume apart from most research on racial attitudes. From the summer of 2008 through Obama’s inauguration in 2009, there was a gradual but clear trend toward lower levels of white prejudice against blacks. Goldman and Mutz argue that these changes occurred largely without people’s conscious awareness. Instead, as Obama became increasingly prominent in the media, he emerged as an “exemplar” that countered negative stereotypes in the minds of white Americans. Unfortunately, this change in attitudes did not last. By 2010, racial prejudice among whites had largely returned to pre-2008 levels. Mutz and Goldman argue that news coverage of Obama declined substantially after his election, allowing other, more negative images of African Americans to re-emerge in the media. The Obama Effect arrives at two key conclusions: Racial attitudes can change even within relatively short periods of time, and how African Americans are portrayed in the mass media affects how they change. While Obama’s election did not usher in a “post-racial America,” The Obama Effect provides hopeful evidence that racial attitudes can—and, for a time, did—improve during Obama’s campaign. Engaging and thorough, this volume offers a new understanding of the relationship between the mass media and racial attitudes in America.
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Obama's Race
The 2008 Election and the Dream of a Post-Racial America
Michael Tesler and David O. Sears
University of Chicago Press, 2010

Barack Obama’s presidential victory naturally led people to believe that the United States might finally be moving into a post-racial era. Obama’s Race—and its eye-opening account of the role played by race in the election—paints a dramatically different picture.

The authors argue that the 2008 election was more polarized by racial attitudes than any other presidential election on record—and perhaps more significantly, that there were two sides to this racialization: resentful opposition to and racially liberal support for Obama. As Obama’s campaign was given a boost in the primaries from racial liberals that extended well beyond that usually offered to ideologically similar white candidates, Hillary Clinton lost much of her longstanding support and instead became the preferred candidate of Democratic racial conservatives. Time and again, voters’ racial predispositions trumped their ideological preferences as John McCain—seldom described as conservative in matters of race—became the darling of racial conservatives from both parties. Hard-hitting and sure to be controversial, Obama’s Race will be both praised and criticized—but certainly not ignored.

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The Obligation Mosaic
Race and Social Norms in US Political Participation
Allison P. Anoll
University of Chicago Press, 2022
Many argue that “civic duty” explains why Americans engage in politics, but what does civic duty mean, and does it mean the same thing across communities? Why are people from marginalized social groups often more likely than their more privileged counterparts to participate in high-cost political activities? 
 
In The Obligation Mosaic, Allison P. Anoll shows that the obligations that bring people into the political world—or encourage them to stay away—vary systematically by race in the United States, with broad consequences for representation. Drawing on a rich mix of interviews, surveys, and experiments with Asian, Black, Latino, and White Americans, the book uncovers two common norms that centrally define concepts of obligation: honoring ancestors and helping those in need. Whether these norms lead different groups to politics depends on distinct racial histories and continued patterns of segregation. 
 
Anoll’s findings not only help to explain patterns of participation but also provide a window into opportunities for change, suggesting how activists and parties might better mobilize marginalized citizens. 
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Over the Wire and on TV
CBS and UPI in Campaign '80
Michael J. Robinson
Russell Sage Foundation, 1983
First the press became the media, and now the media have become the Imperial Media—or have they? In this timely and comprehensive analysis, Michael Robinson and Margaret Sheehan examine how the news media behaved (or misbehaved) in covering the 1980 presidential campaign. Using the media's own traditional standards as a guide, Robinson and Sheehan measure the level of objectivity, fairness, seriousness, and criticism displayed by CBS News and United Press International between January and December of 1980. Drawing on statistical analyses of almost 6,000 news stories and dozens of interviews with writers and reporters, the authors reach convincing and sometimes surprising conclusions. They demonstrate, for example, that both CBS and UPI strictly avoided subjective assessments of the candidates and their positions on the issues. Both gave the major parties remarkably equal access. But the media seem to give more negative coverage to front-runners, treating serious challengers less harshly. Perhaps the most surprising finding is that networks were not more superficial than print; CBS attended to the issues at least as often as UPI. Robinson and Sheehan find television coverage more subjective, more volatile, and substantially more negative than traditional print. But CBS behaved neither imperially nor irresponsibly in Campaign '80. The networks did, however, emulate the more highly charged journalism of the eastern elite print press. By blending the quantitative techniques of social science and the tools of Washington-based journalism, Robinson and Sheehan have produced a book that will be essential reading for students and practitioners of politics, public opinion research, journalism, and communications. Lively and readable, it should also appeal to anyone interested in the role of the news media in contemporary politics.
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