front cover of On the Frontier of Science
On the Frontier of Science
An American Rhetoric of Exploration and Exploitation
Leah Ceccarelli
Michigan State University Press, 2013
“The frontier of science” is a metaphor that has become ubiquitous in American rhetoric, from its first appearance in the public address of early twentieth-century American intellectuals and politicians who aligned a mythic national identity with scientific research, to its more recent use in scientists’ arguments in favor of increased research funding. Here, Leah Ceccarelli explores what is selected and what is deflected when this metaphor is deployed, its effects on those who use it, and what rhetorical moves are made by those who try to counter its appeal. In her research, Ceccarelli discovers that “the frontier of science” evokes a scientist who is typically male, a risk taker, an adventurous loner—someone separated from a public that both envies and distrusts him, with a manifest destiny to penetrate the unknown. It conjures a competitive desire to claim the riches of a new territory before others can do the same. Closely reading the public address of scientists and politicians and the reception of their audiences, this book shows how the frontier of science metaphor constrains American speakers, helping to guide the ends of scientific research in particular ways and sometimes blocking scientists from attaining the very goals they set out to achieve.
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front cover of Shaping Science with Rhetoric
Shaping Science with Rhetoric
The Cases of Dobzhansky, Schrodinger, and Wilson
Leah Ceccarelli
University of Chicago Press, 2001
How do scientists persuade colleagues from diverse fields to cross the disciplinary divide, risking their careers in new interdisciplinary research programs? Why do some attempts to inspire such research win widespread acclaim and support, while others do not?

In Shaping Science with Rhetoric, Leah Ceccarelli addresses such questions through close readings of three scientific monographs in their historical contexts—Theodosius Dobzhansky's Genetics and the Origin of Species (1937), which inspired the "modern synthesis" of evolutionary biology; Erwin Schrödinger's What Is Life? (1944), which catalyzed the field of molecular biology; and Edward O. Wilson's Consilience (1998), a so far not entirely successful attempt to unite the social and biological sciences. She examines the rhetorical strategies used in each book and evaluates which worked best, based on the reviews and scientific papers that followed in their wake.

Ceccarelli's work will be important for anyone interested in how interdisciplinary fields are formed, from historians and rhetoricians of science to scientists themselves.
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