front cover of The American People
The American People
Census 2000
Reynolds Farley
Russell Sage Foundation, 2005
For more than 200 years, America has turned to the decennial census to answer questions about itself. More than a mere head count, the census is the authoritative source of information on where people live, the types of families they establish, how they identify themselves, the jobs they hold, and much more. The latest census, taken at the cusp of the new millennium, gathered more information than ever before about Americans and their lifestyles. The American People, edited by respected demographers Reynolds Farley and John Haaga, provides a snapshot of those findings that is at once analytically rich and accessible to readers at all levels. The American People addresses important questions about national life that census data are uniquely able to answer. Mary Elizabeth Hughes and Angela O'Rand compare the educational attainment, economic achievement, and family arrangements of the baby boom cohort with those of preceding generations. David Cotter, Joan Hermsen, and Reeve Vanneman find that, unlike progress made in previous decades, the 1990s were a time of stability—and possibly even retrenchment—with regard to gender equality. Sonya Tafoya, Hans Johnson, and Laura Hill examine a new development for the census in 2000: the decision to allow people to identify themselves by more than one race. They discuss how people form multiracial identities and dissect the racial and ethnic composition of the roughly seven million Americans who chose more than one racial classification. Former Census Bureau director Kenneth Prewitt discusses the importance of the census to democratic fairness and government efficiency, and notes how the high stakes accompanying the census count (especially the allocation of Congressional seats and federal funds) have made the census a lightening rod for criticism from politicians. The census has come a long way since 1790, when U.S. Marshals setout on horseback to count the population. Today, it holds a wealth of information about who we are, where we live, what we do, and how much we have changed. The American People provides a rich, detailed examination of the trends that shape our lives and paints a comprehensive portrait of the country we live in today. A Volume in the Russell Sage Foundation Census Series
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front cover of The Hard Count
The Hard Count
The Political and Social Challenges of Census Mobilization
D. Sunshine Hillygus
Russell Sage Foundation, 2006
American democracy relies on an accurate census to fairly allocate political representation and billions of dollars in federal funds. Declining participation in previous censuses and a general waning of civic engagement in society raised the possibility that the 2000 count would miss many Americans—disproportionately ethnic and racial minorities—depriving them of their share of influence in American society and yielding an unfair distribution of federal resources. Faced with this possibility, the Census Bureau launched a massive mobilization campaign to encourage Americans to complete and return their census forms. In The Hard Count, former Census Bureau director Kenneth Prewitt, D. Sunshine Hillygus, Norman H. Nie, and Heili Pals present a rigorous evaluation of this campaign. Can a busy, mobile, disengaged public be motivatived to participate in this civic activity? Using a rich set of data and drawing on theories of civic mobilization, political persuasion, and media effects, the authors assess the factors that influenced participation in the 2000 census.. The Hard Count profiles a watershed moment in the history of the American census. As the mobilization campaign was underway, political opposition to the census sprang up, citing privacy issues and seeking to limit the kind of data the census could collect. Hillygus, Nie, Prewitt, and Pals analyze the competing effects of the mobilization campaign and the privacy controversy on public attitudes and cooperation with the census. Using an internet based survey, the authors tracked a representative sample of Americans over time to gauge changes in census attitudes, privacy concerns, and their eventual decision whether or not to return their census form. The study uniquely captures the public's exposure to census advertising, community mobilization, and news stories, and was designed so people could view video clips and photos of actual campaign advertisements on their sets in their homes. The authors find that the Census Bureau campaign did in fact raise awareness of the census and census participation. The mobilization campaign was especially effective at increasing participation among groups historically undercounted by the census. They also find that census participation would have been higher if not for the privacy controversy, which discouraged many people from cooperating with the census and led others to omit information from their census form. The findings of The Hard Count have important policy implications for future census counts and offer theoretical insights regarding the influence of mobilization campaigns on civic participation. The goal of full and equal cooperation with the decennial census and other government surveys is an important national priority. The Hard Count shows that a mobilization campaign can dramatically increase voluntary participation in the decennial headcount and identifies emerging social and political challenges that may threaten future census counts and contribute to the growing fragility of our national statistical system.. A Volume in the Russell Sage Foundation Census Series
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