Philosophy, economics, and decision theory have long been dominated by the idea that rational choice consists of seeking or achieving one’s own greatest good. Beyond Optimizing argues that our ordinary understanding of practical reason is more complex than this, and also that optimizing/maximizing views are inadequately supported by the considerations typically offered in their favor.

Michael Slote challenges the long-dominant conception of individual rationality, which has to a large extent shaped the very way we think about the essential problems and nature of rationality, morality, and the relations between them. He contests the accepted view by appealing to a set of real-life examples, claiming that our intuitive reaction to these examples illustrates a significant and prevalent, if not always dominant, way of thinking. Slote argues that common sense recognizes that one can reach a point where “enough is enough,” be satisfied with what one has, and, hence, rationally decline an optimizing alternative. He suggests that, in the light of common sense, optimizing behavior is often irrational. Thus, Slote is not merely describing an alternative mode of rationality; he is offering a rival theory. And the numerous parallels he points out between this common-sense theory of rationality and common-sense morality are then shown to have important implications for the long-standing disagreement between commonsense morality and utilitarian consequentialism.

Beyond Optimizing is notable for its use of a much richer vocabulary of criticism than optimizing/maximizing models ever call upon. And it further argues that recent empirical investigations of the development of altruism and moral motivation need to be followed up by psychological studies of how moderation, and individual rationality more generally, take shape within developing individuals.

Thomas Schelling is a political economist “conspicuous for wandering”—an errant economist. In Choice and Consequence, he ventures into the area where rationality is ambiguous in order to look at the tricks people use to try to quit smoking or lose weight. He explores topics as awesome as nuclear terrorism, as sordid as blackmail, as ineffable as daydreaming, as intimidating as euthanasia. He examines ethical issues wrapped up in economics, unwrapping the economics to disclose ethical issues that are misplaced or misidentified.

With an ingenious, often startling approach, Schelling brings new perspectives to problems ranging from drug abuse, abortion, and the value people put on their lives to organized crime, airplane hijacking, and automobile safety. One chapter is a clear and elegant exposition of game theory as a framework for analyzing social problems. Another plays with the hypothesis that our minds are not only our problem-solving equipment but also the organ in which much of our consumption takes place.

What binds together the different subjects is the author’s belief in the possibility of simultaneously being humane and analytical, of dealing with both the momentous and the familiar. Choice and Consequence was written for the curious, the puzzled, the worried, and all those who appreciate intellectual adventure.

Victor Fuchs, author of Who Shall Live?, cuts through the hand wringing and the “pop” panaceas for America's current social crises in a brilliant analysis of the way we live. The facts are familiar. A doubled rate of divorce. A birth rate cut nearly in half while the percentage of illegitimate births nearly tripled. The young face dismal job prospects, and many of the old are totally dependent on the federal government.

Fuchs's economic approach shows us that the societal upheaval of American life is not created by fiat but rather emerges as millions of men and women make seemingly small choices that are constrained by their circumstances: “Should I go back to school?” “How many children should we have?” “When should I retire?” In a masterly synthesis, he shows the interrelatedness of our choices regarding family, work, health, and education throughout the life cycle. He uses the latest facts of American life to explore three major themes—the fading family, the impact of simple demographics on individual destiny, and the effect of weighing present and future costs and benefits on individual choice.

Fuchs concludes by offering innovative solutions to many contemporary problems: social security, health insurance, child care, youth unemployment, and illegitimate births. Moving beyond the outworn orthodoxies of liberalism and conservatism, he offers a clearer view of our circumstances so that readers from all walks of life can make better private choices, and contribute to more effective public policies.

This impressive collection features Richard Herrnstein's most important and original contributions to the social and behavioral sciences--his papers on choice behavior in animals and humans and on his discovery and elucidation of a general principle of choice called the matching law.

In recent years, the most popular theory of choice behavior has been rational choice theory. Developed and elaborated by economists over the past hundred years, it claims that individuals make choices in such a way as to maximize their well-being or utility under whatever constraints they face; that is, people make the best of their situations. Rational choice theory holds undisputed sway in economics, and has become an important explanatory framework in political science, sociology, and psychology. Nevertheless, its empirical support is thin.

The matching law is perhaps the most important competing explanatory account of choice behavior. It views choice not as a single event or an internal process of the organism but as a rate of observable events over time. It states that instead of maximizing utility, the organism allocates its behavior over various activities in exact proportion to the value derived from each activity. It differs subtly but significantly from rational choice theory in its predictions of how people exert self-control, for example, how they decide whether to forgo immediate pleasures for larger but delayed rewards. It provides, through the primrose path hypothesis, a powerful explanation of alcohol and narcotic addiction. It can also be used to explain biological phenomena, such as genetic selection and foraging behavior, as well as economic decision making.

All of the essays in this new collection by Thomas Schelling convey his unique perspective on individuals and society. This perspective has several characteristics: it is strategic in that it assumes that an important part of people's behavior is motivated by the thought of influencing other people's expectations; it views the mind as being separable into two or more parts (rational/irrational; present-minded/future-minded); it is motivated by policy concerns--smoking and other addictions, global warming, segregation, nuclear war; and while it accepts many of the basic assumptions of economics--that people are forward-looking, rational decision makers, that resources are scarce, and that incentives are important--it is open to modifying them when appropriate, and open to the findings and insights of other social science disciplines.

Schelling--a 2005 Nobel Prize winner-- has been one of the four or five most important social scientists of the past fifty years, and this collection shows why.