front cover of Africa and the Olympics
Africa and the Olympics
Winning Away from the Podium
Todd Cleveland
Ohio University Press, 2024

At the 2020 Tokyo Olympic Games (held in 2021 due to COVID-19), the fifty-four African countries that participated finished the tournament with the lowest medal haul for any continent, continuing a historic trend since the inception of the modern Games in 1896. Reflecting this relative lack of sporting success, African Olympians—aside from elite Kenyan distance runners—rarely register in the minds of even the most dedicated followers of the Games. Yet for all their seeming invisibility on the Olympic landscape, African states, athletes, and officials have long been “winning” at the Olympics, albeit often far removed from the medal podium. Africa and the Olympics shows how African actors have achieved these nonsporting victories and examines how they have used the Olympics to engage in transformative political activity, realize social mobility, and enhance the quality of life for individuals, communities, and entire nations. In tracing these historical and contemporary processes and the motivations that underlie them, the book complicates reductive notions of the Olympics as solely a sporting competition and instead considers Africa’s engagement with the Games as a series of opportunities to improve personal, communal, ethnic, national, and even continental plights. If few sports fans have thought extensively about Africa and the Olympics, scholars have been only slightly more engaged with the subject. Most of this scholarship focuses on the International Olympic Committee’s ban of apartheid South Africa from 1964 to 1988. Other works that consider the Olympics more broadly tend to deal with Africa only summarily, further reducing its already low profile. As a result, the academic literature resembles a patchwork of circumscribed studies dispersed in a range of fields and disciplines. Not since the publication of Africa at the Olympics almost fifty years ago has a single volume featured a comprehensive history of the continent and the Games. This book both updates and expands previous work and, most importantly, reframes the analytical engagement with this topic.

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Diamonds in the Rough
Corporate Paternalism and African Professionalism on the Mines of Colonial Angola, 1917–1975
Todd Cleveland
Ohio University Press, 2015

Diamonds in the Rough explores the lives of African laborers on Angola’s diamond mines from the commencement of operations in 1917 to the colony’s independence from Portugal in 1975. The mines were owned and operated by the Diamond Company of Angola, or Diamang, which enjoyed exclusive mining and labor concessions granted by the colonial government. Through these monopolies, the company became the most profitable enterprise in Portugal’s African empire. After a tumultuous initial period, the company’s mines and mining encampments experienced a remarkable degree of stability, in striking contrast to the labor unrest and ethnic conflicts that flared in other regions. Even during the Angolan war for independence (1961–75), Diamang’s zone of influence remained comparatively untroubled.

Todd Cleveland explains that this unparalleled level of quietude was a product of three factors: African workers’ high levels of social and occupational commitment, or “professionalism”; the extreme isolation of the mining installations; and efforts by Diamang to attract and retain scarce laborers through a calculated paternalism. The company’s offer of decent accommodations and recreational activities, as well as the presence of women and children, induced reciprocal behavior on the part of the miners, a professionalism that pervaded both the social and the workplace environments. This disparity between the harshness of the colonial labor regime elsewhere and the relatively agreeable conditions and attendant professionalism of employees at Diamang opens up new ways of thinking about how Africans in colonial contexts engaged with forced labor, mining capital, and ultimately, each other.

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Following the Ball
The Migration of African Soccer Players across the Portuguese Colonial Empire, 1949–1975
Todd Cleveland
Ohio University Press, 2017

With Following the Ball, Todd Cleveland incorporates labor, sport, diasporic, and imperial history to examine the extraordinary experiences of African football players from Portugal’s African colonies as they relocated to the metropole from 1949 until the conclusion of the colonial era in 1975. The backdrop was Portugal’s increasingly embattled Estado Novo regime, and its attendant use of the players as propaganda to communicate the supposed unity of the metropole and the colonies.

Cleveland zeroes in on the ways that players, such as the great Eusébio, creatively exploited opportunities generated by shifts in the political and occupational landscapes in the waning decades of Portugal’s empire. Drawing on interviews with the players themselves, he shows how they often assumed roles as social and cultural intermediaries and counters reductive histories that have depicted footballers as mere colonial pawns.

To reconstruct these players’ transnational histories, the narrative traces their lives from the informal soccer spaces in colonial Africa to the manicured pitches of Europe, while simultaneously focusing on their off-the-field challenges and successes. By examining this multi-continental space in a single analytical field, the book unearths structural and experiential consistencies and contrasts, and illuminates the components and processes of empire.

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A History of Tourism in Africa
Exoticization, Exploitation, and Enrichment
Todd Cleveland
Ohio University Press, 2021
An engaging social history of foreign tourists’ dreams, the African tourism industry’s efforts to fulfill them, and how both sides affect each other. Since the nineteenth century, foreign tourists and resident tourism workers in Africa have mutually relied upon notions of exoticism, but from vastly different perspectives. Many of the countless tourists who have traveled to the African continent fail to acknowledge or even realize that skilled African artists in the tourist industry repeatedly manufacture “authentic” experiences in order to fulfill foreigners’ often delusional, or at least uninformed, expectations. These carefully nurtured and controlled performances typically reinforce tourists’ reductive impressions—formed over centuries—of the continent, its peoples, and even its wildlife. In turn, once back in their respective homelands, tourists’ accounts of their travels often substantiate, and thereby reinforce, prevailing stereotypes of “exotic” Africa. Meanwhile, Africans’ staged performances not only impact their own lives, primarily by generating remunerative opportunities, but also subject the continent’s residents to objectification, exoticization, and myriad forms of exploitation.
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front cover of Sports in Africa, Past and Present
Sports in Africa, Past and Present
Todd Cleveland
Ohio University Press, 2020
These groundbreaking essays demonstrate how Africans past and present have utilized sports to forge complex identities and shape Africa’s dynamic place in the world. Since the late nineteenth century, modern sports in Africa have both reflected and shaped cultural, social, political, economic, generational, and gender relations on the continent. Although colonial powers originally introduced European sports as a means of “civilizing” indigenous populations and upholding then current notions of racial hierarchies and “muscular Christianity,” Africans quickly appropriated these sporting practices to fulfill their own varied interests. This collection encompasses a wide range of topics, including women footballers in Nigeria, Kenya’s world-class long-distance runners, pitches and stadiums in communities large and small, fandom and pay-to-watch kiosks, the sporting diaspora, sports pedagogy, sports as resistance and as a means to forge identity, sports heritage, the impact of politics on sports, and sporting biography.
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front cover of Stones of Contention
Stones of Contention
A History of Africa’s Diamonds
Todd Cleveland
Ohio University Press, 2014
Africa supplies the majority of the world’s diamonds, yet consumers generally know little about the origins and history of these precious stones beyond sensationalized media accounts of so-called blood diamonds. Stones of Contention explores the major developments in the remarkable history of Africa’s diamonds, from the earliest stirrings of international interest in the continent’s mineral wealth in the first millennium A.D. to the present day. In the European colonial period, the discovery of diamonds in South Africa ushered in an era of unprecedented greed during which monopolistic enterprises exploited both the mineral resources and the indigenous workforce. In the aftermath of World War II, the governments of newly independent African states, both democratic and despotic, joined industry giant De Beers and other corporations to oversee and profit from mining activity on the continent. The book also considers the experiences of a wide array of Africans—from informal artisanal miners, company mineworkers, and indigenous authorities to armed rebels, mining executives, and premiers of mineral-rich states—and their relationships to the stones that have the power to bring both wealth and misery. With photos and maps, Stones of Contention illustrates the scope and complexity of the African diamond trade as well as its impact on individuals and societies.
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