The ways science and technology are portrayed in advertising, in the news, in our politics, and in the culture at large inform the way we respond to these particular facts of life. The better we are at recognizing the rhetorical intentions of the purveyors of information and promoters of mass culture, the more adept we become at responding intelligently to them.
Flash Effect, a startling book by David J. Tietge, documents the manner in which those at the highest levels of our political and cultural institutions conflated the rhetoric of science and technology with the rhetorics of religion and patriotism to express their policies for governance at the onset of the Cold War and to explain them to the American public.
Professor Tietge details our cultural attitudes about science in the early years of the Cold War, when on the heels of a great technological victory Americans were faced with the possibility of destruction by the very weapons that had saved them.
In Flash Effect we learn how, by symbolizing the scientist as both a father figure and a savior—and by celebrating the technological objects of his labor—the campaign to promote science took hold in the American consciousness. The products of that attitude are with us today more than ever.
In today’s world of rapid advancements in science and technology, we need to scrutinize more than ever the historical forces that shape our perceptions of what these new possibilities can and cannot do for social progress. In Sputnik’s Shadow provides a lens to do just that, by tracing the rise and fall of the President’s Science Advisory Committee from its ascendance under Eisenhower in the wake of the Soviet launching of Sputnik to its demise during the Nixon years. Members of this committee shared a strong sense of technological skepticism; they were just as inclined to advise the president about what technology couldn’t do—for national security, space exploration, arms control, and environmental protection—as about what it could do.
Zuoyue Wang examines key turning points during the twentieth century, including the beginning of the Cold War, the debates over nuclear weapons, the Sputnik crisis in 1957, the struggle over the Vietnam War, and the eventual end of the Cold War, showing how the involvement of scientists in executive policymaking evolved over time. Bringing new insights to the intellectual, social, and cultural histories of the era, this book not only depicts the drama of Cold War American science, it gives perspective to how we think about technological advancements today.
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