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The Alliance Revolution
The New Shape of Business Rivalry
Benjamin Gomes-Casseres
Harvard University Press, 1996

More than we ever anticipated, alliances among firms are changing the way business is conducted, particularly in the global, high-technology sector. The reasons are clear: companies must increasingly pool their capabilities to succeed in ever more complex and rapidly changing businesses. But the consequences for managers and for the economy have so far been underestimated. In this new book, Benjamin Gomes-Casseres presents the first in-depth account of the new world of business alliances and shows how collaboration has become part of the very fabric of modern competition.

Alliances, he argues, create new units of competition that do battle with one another and with traditional single firms. The flexible capabilities of these multi-firm constellations give them advantages over single firms in certain contexts, offsetting the advantage of a single firm's unified control. When managed effectively, alliances can strengthen a firm's competitive advantage and narrow the gap between leading firms and second-tier players. This often results in intensified rivalry, and the competition within an industry is transformed. Alliances often spread swiftly through an industry as firms jockey for advantage. Yet the very spread of alliances increases their costs and poses new limits on their use. Gomes-Casseres concludes that firms need to manage their constellations to enhance collaboration within their groups, while raising what he calls "barriers to collaboration" for rivals.

These ideas are developed and illustrated through original case studies of alliances among U.S., Japanese, and European firms in electronics and computers, including Xerox, IBM, and Fujitsu as well as other small and large companies. The book should be of interest to business academics, managers, and general readers concerned with contemporary capitalism.

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America’s China Trade in Historical Perspective
The Chinese and American Performance
Ernest R. May
Harvard University Press, 1986

This volume explores commercial relations between the United States and China from the eighteenth century until 1949, fleshing out with facts the romantic and shadowy image of "the China trade." These nine chapters by specialists in the field have developed from papers they presented at a conference supported by the national Committee on American-East Asian Relations.

The work begins with an Introduction by John K. Fairbank, then moves on to analysis of the old China trade up to the American Civil War, centering on traditional Chinese exports of tea and silk. A second section deals with American imports into China--cotton textiles and textile-related goods, cigarettes, kerosene. Finally, the impact of the trade on both countries is assessed and the operations of American-owned and multinational companies in China are examined. For both the United States and China, the economic importance of the trade proves to have been less than the legend might suggest.

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America's First Adventure in China
Trade, Treaties, Opium, and Salvation
John R Haddad
Temple University Press, 2014
In 1784, when Americans first voyaged to China, they confronted Chinese authorities who were unaware that the United States even existed. Nevertheless, a long, complicated, and fruitful trade relationship was born after American traders, missionaries, diplomats, and others sailed to China with lofty ambitions: to acquire fabulous wealth, convert China to Christianity, and even command a Chinese army.

In America's First Adventure in China, John Haddad provides a colorful history of the evolving cultural exchange and interactions between these countries. He recounts how American expatriates adopted a pragmatic attitude-as well as an entrepreneurial spirit and improvisational approach-to their dealings with the Chinese. Haddad shows how opium played a potent role in the dreams of Americans who either smuggled it or opposed its importation, and he considers the missionary movement that compelled individuals to accept a hard life in an alien culture.

As a result of their efforts, Americans achieved a favorable outcome—they established a unique presence in China—and cultivated a relationship whose complexities continue to grow.

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Ancient Maritime Loan Contracts
Peter Candy
University of Michigan Press, 2025
Ancient Maritime Loan Contracts studies the first millennium of the standard form contracts at the heart of ancient long-distance trade, from the fifth century BCE to Justinian. Maritime loan contracts recorded the terms of agreement on which a creditor lent a sum of money to a merchant or carrier to finance the purchase of a cargo for a trading expedition overseas. They were the lifeblood of the long-distance trade in bulk commodities that flourished in the Mediterranean and Black Seas and were also among the first private agreements to be fully committed to writing. From at least the fifth century BCE, these contracts were highly standardized in their terms, containing boilerplate clauses in a tried-and-tested construction. Maritime loan contracts continued to be used to finance maritime trade until the late Middle Ages, when they were only finally superseded by the contract of marine insurance. 

Combining a wide variety of papyrological, epigraphic, and legal evidence, Peter Candy’s framework illustrates the significance of these contracts in both their economic and legal context. By using an interdisciplinary approach, Ancient Maritime Loan Contracts addresses important questions about how maritime trade was financed in the context of the ancient economy; the response of individual legal cultures to maritime loan contracts; and the relationship between international commercial practice and legal development in the ancient world.
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Ancient Maya Commerce
Multidisciplinary Research at Chunchucmil
Scott R. Hutson
University Press of Colorado, 2017

Ancient Maya Commerce presents nearly two decades of multidisciplinary research at Chunchucmil, Yucatan, Mexico—a thriving Classic period Maya center organized around commercial exchange rather than agriculture. An urban center without a king and unable to sustain agrarian independence, Chunchucmil is a rare example of a Maya city in which economics, not political rituals, served as the engine of growth. Trade was the raison d’être of the city itself.

Using a variety of evidence—archaeological, botanical, geomorphological, and soil-based—contributors show how the city was a major center for both short- and long-distance trade, integrating the Guatemalan highlands, the Gulf of Mexico, and the interior of the northern Maya lowlands. By placing Chunchucmil into the broader context of emerging research at other Maya cities, the book reorients the understanding of ancient Maya economies. The book is accompanied by a highly detailed digital map that reveals the dense population of the city and the hundreds of streets its inhabitants constructed to make the city navigable, shifting the knowledge of urbanism among the ancient Maya.

Ancient Maya Commerce is a pioneering, thoroughly documented case study of a premodern market center and makes a strong case for the importance of early market economies in the Maya region. It will be a valuable addition to the literature for Mayanists, Mesoamericanists, economic anthropologists, and environmental archaeologists.

Contributors: Anthony P. Andrews, Traci Ardren, Sheryl Luzzadder-Beach, Timothy Beach, Chelsea Blackmore, Tara Bond-Freeman, Bruce H. Dahlin, Patrice Farrell, David Hixson, Socorro Jimenez, Justin Lowry, Aline Magnoni, Eugenia Mansell, Daniel E. Mazeau, Travis Stanton, Ryan V. Sweetwood, Richard E. Terry

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The Ancient Maya Marketplace
The Archaeology of Transient Space
Edited by Eleanor M. King
University of Arizona Press, 2015
Trading was the favorite occupation of the Maya, according to early Spanish observers such as Fray Diego de Landa (1566). Yet scholars of the Maya have long dismissed trade—specifically, market exchange—as unimportant. They argue that the Maya subsisted primarily on agriculture, with long-distance trade playing a minor role in a largely non-commercialized economy.

The Ancient Maya Marketplace reviews the debate on Maya markets and offers compelling new evidence for the existence and identification of ancient marketplaces in the Maya Lowlands. Its authors rethink the prevailing views about Maya economic organization and offer new perspectives. They attribute the dearth of Maya market research to two factors: persistent assumptions that Maya society and its rainforest environment lacked complexity, and an absence of physical evidence for marketplaces—a problem that plagues market research around the world.

Many Mayanists now agree that no site was self-sufficient, and that from the earliest times robust local and regional exchange existed alongside long-distance trade. Contributors to this volume suggest that marketplaces, the physical spaces signifying the presence of a market economy, did not exist for purely economic reasons but served to exchange information and create social ties as well.

The Ancient Maya Marketplace offers concrete links between Maya archaeology, ethnohistory, and contemporary cultures. Its in-depth review of current research will help future investigators to recognize and document marketplaces as a long-standing Maya cultural practice. The volume also provides detailed comparative data for premodern societies elsewhere in the world.
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Ancient Maya Traders of Ambergris Caye
Thomas H. Guderjan
University of Alabama Press, 2007
A key illustrated guide to artifacts and other findings from archaeological excavations along the coastal areas of Belize. Starting with the canal location, archaeologists were able to reconstruct 19 settlements on Ambergris Caye. Their findings offer tantalizing clues about the nature of Maya coastal civilization and their extensive maritime trade network.
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Andean Entrepreneurs
Otavalo Merchants and Musicians in the Global Arena
By Lynn A. Meisch
University of Texas Press, 2002

Native to a high valley in the Andes of Ecuador, the Otavalos are an indigenous people whose handcrafted textiles and traditional music are now sold in countries around the globe. Known as weavers and merchants since pre-Inca times, Otavalos today live and work in over thirty countries on six continents, while hosting more than 145,000 tourists annually at their Saturday market.

In this ethnography of the globalization process, Lynn A. Meisch looks at how participation in the global economy has affected Otavalo identity and culture since the 1970s. Drawing on nearly thirty years of fieldwork, she covers many areas of Otavalo life, including the development of weaving and music as business enterprises, the increase in tourism to Otavalo, the diaspora of Otavalo merchants and musicians around the world, changing social relations at home, the growth of indigenous political power, and current debates within the Otavalo community over preserving cultural identity in the face of globalization and transnational migration. Refuting the belief that contact with the wider world inevitably destroys indigenous societies, Meisch demonstrates that Otavalos are preserving many features of their culture while adopting and adapting modern technologies and practices they find useful.

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An Aqueous Territory
Sailor Geographies and New Granada's Transimperial Greater Caribbean World
Ernesto Bassi
Duke University Press, 2017
In An Aqueous Territory Ernesto Bassi traces the configuration of a geographic space he calls the transimperial Greater Caribbean between 1760 and 1860. Focusing on the Caribbean coast of New Granada (present-day Colombia), Bassi shows that the region's residents did not live their lives bounded by geopolitical borders. Rather, the cross-border activities of sailors, traders, revolutionaries, indigenous peoples, and others reflected their perceptions of the Caribbean as a transimperial space where trade, information, and people circulated, both conforming to and in defiance of imperial regulations. Bassi demonstrates that the islands, continental coasts, and open waters of the transimperial Greater Caribbean constituted a space that was simultaneously Spanish, British, French, Dutch, Danish, Anglo-American, African, and indigenous. Exploring the "lived geographies" of the region's dwellers, Bassi challenges preconceived notions of the existence of discrete imperial spheres and the inevitable emergence of independent nation-states while providing insights into how people envision their own futures and make sense of their place in the world.
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Archaeological Approaches to Market Exchange in Ancient Societies
Christopher P. Garraty
University Press of Colorado, 2010
Ancient market activities are dynamic in the economies of most ancient states, yet they have received little research from the archaeological community. Archaeological Approaches to Market Exchange in Ancient Societies is the first book to address the development, change, and organizational complexity of ancient markets from a comparative archaeological perspective.

Drawing from historical documents and archaeological records from Mesoamerica, the U.S. Southwest, East Africa, and the Andes, this volume reveals the complexity of ancient marketplace development and economic behavior both in hierarchical and non-hierarchical societies. Highlighting four principal themes-the defining characteristics of market exchange; the recognition of market exchange archaeologically; the relationship among market, political, and other social institutions; and the conditions in which market systems develop and change-the book contains a strong methodological and theoretical focus on market exchange.

Diverse contributions from noted scholars show the history of market exchange and other activities to be more dynamic than scholars previously appreciated. Archaeological Approaches to Market Exchange in Ancient Societies will be of interest to archaeologists, anthropologists, material-culture theorists, economists, and historians.

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Archaeology without Borders
Contact, Commerce, and Change in the U.S. Southwest and Northwestern Mexico
Maxine E. McBrinn
University Press of Colorado, 2008
Archaeology without Borders presents new research by leading U.S. and Mexican scholars and explores the impacts on archaeology of the border between the United States and Mexico. Including data previously not readily available to English-speaking readers, the twenty-four essays discuss early agricultural adaptations in the region and groundbreaking archaeological research on social identity and cultural landscapes, as well as economic and social interactions within the area now encompassed by northern Mexico and the U.S. Southwest.

Contributors examining early agriculture offer models for understanding the transition to agriculture, explore relationships between the spread of agriculture and Uto-Aztecan migrations, and present data from Arizona, New Mexico, and Chihuahua. Contributors focusing on social identity discuss migration, enculturation, social boundaries, and ethnic identities. They draw on case studies that include diverse artifact classes - rock art, lithics, architecture, murals, ceramics, cordage, sandals, baskets, faunal remains, and oral histories. Mexican scholars present data from Chihuahua, Durango, Zacatecas, Michoacan, Coahuila, and Nuevo Leon. They address topics including Spanish-indigenous conflicts, archaeological history, cultural landscapes, and interactions among Mesoamerica, northern Mexico, and the U.S. Southwest.

Laurie D. Webster is a visiting scholar in the Department of Anthropology at the University of Arizona. Maxine E. McBrinn is a postdoctoral research scientist at the Field Museum in Chicago. Proceedings of the 2004 Southwest Symposium. Contributors include Karen R. Adams, M. Nicolás Caretta, Patricia Carot, John Carpenter, Jeffery Clark, Linda S. Cordell, William E. Doolittle, Suzanne L. Eckert, Gayle J. Fritz, Eduardo Gamboa Carrera, Leticia González Arratia, Arturo Guevara Sánchez, Robert J. Hard, Kelly Hays-Gilpin, Marie-Areti Hers, Amber L. Johnson, Steven A. LeBlanc, Patrick Lyons, Jonathan B. Mabry, A. C. MacWilliams, Federico Mancera, Maxine E. McBrinn, Francisco Mendiola Galván, William L. Merrill, Martha Monzón Flores, Scott G. Ortman, John R. Roney, Guadalupe Sanchez de Carpenter, Moisés Valadez Moreno, Bradley J. Vierra, Laurie D. Webster, and Phil C. Weigand.

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Art and the Market
Roger Fry on Commerce in Art, Selected Writings, Edited with an Interpretation
Craufurd D. Goodwin
University of Michigan Press, 1998
Roger Fry, a core member of the Bloomsbury Group, was involved with all aspects of the art market as artist, critic, curator, historian, journalist, advisor to collectors, and gallery operator. He is especially remembered as the person who introduced postimpressionist art to Britain.
Reprinted in this volume are seventeen of Fry's works on commerce in art. Although he had no formal training in economics, Fry addressed the art market as a modern economist might do. It is therefore fitting that his writings receive here an original interpretation from the perspective of a modern economist, Craufurd D. Goodwin. Goodwin explores why Fry's work is both a landmark in the history of cross-disciplinary thought and a source of fresh insights into a wide range of current policy questions.
The new writings included contain Fry's most important contributions to theory, history, and debates over policy as he explored the determinants of the supply of art, the demand for art, and the art market institutions that facilitate exchange. His ideas and speculations are as stimulating and provocative today as when they were written.
"A fascinating selection of essays by one of the twentieth century's most thoughtful and stimulating critics. Goodwin's introduction sets the stage beautifully, providing useful links to Veblen and Keynes." --D. E. Moggridge, University of Toronto
"Art and the Market uncovers new connections between aesthetics and art in the Bloomsbury Group. . . . Goodwin adds significantly to the understanding of cultural economics in the work of Fry himself as well as J. M. Keynes and even Leonard and Virginia Woolf." --S. P. Rosenbaum, University of Toronto
"All those interested in the arts and economics, and their connections, will be delighted by this collection, as will be students of Bloomsbury." --Peter Stansky, Stanford University
Craufurd D. Goodwin is James B. Duke Professor of Economics, Duke University.
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Art, Politics, and Commerce in Chinese Cinema
Edited by Ying Zhu and Stanley Rosen
Hong Kong University Press, 2010
Art, politics, and commerce are intertwined everywhere, but in China the interplay is explicit, intimate, and elemental, and nowhere more so than in the film industry. Understanding this interplay in the era of market reform and globalization is essential to understanding mainland Chinese cinema. This interdisciplinary book provides a comprehensive reappraisal of Chinese cinema, surveying the evolution of film production and consumption in mainland China as a product of shifting relations between art, politics, and commerce. Within these arenas, each of the twelve chapters treats a particular history, development, genre, filmmaker or generation of filmmakers, adding up to a distinctively comprehensive rendering of Chinese cinema. The book illuminates China’s changing state-society relations, the trajectory of marketization and globalization, the effects of China’s stark historical shifts, Hollywood’s role, the role of nationalism, and related themes of interest to scholars of Asian studies, cinema and media studies, political science, sociology, comparative literature and Chinese language. Contributors include Ying Zhu, Stanley Rosen, Seio Nakajima, Zhiwei Xiao, Shujen Wang, Paul Clark, Stephen Teo, John Lent, Ying Xu, Yingjin Zhang, Bruce Robinson, Liyan Qin, and Shuqin Cui.
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The Asian Trade Revolution
The East India Companies and the Decline of the Caravan Trade
Niels Steensgaard
University of Chicago Press, 1975

In this work Neils Steensgaard combines an analytical economic approach with detailed historic scholarship to provide an imaginitive and important analysis of a central incident in modern world history. The event is the breaking of the Portuguese monopoly on Asian trade in the seventeenth century by English and Dutch mercantile interests. This change the author demonstrates, was not simply the triumph of the new powers over the old. Rather, the Dutch--English victory heralded a structural change in international trade: the triumph of entrepreneurial capitalism over the older economic mode of the "peddler-merchant."

Professor Steensgaard's study is divided into two major parts. The first examines the economic and political structure of the seventeenth century institutions in the Near East, Portugal, England, and the Netherlands. The author demonstrates that the rise to preeminence of the English and Dutch East India Companies over the Portuguese "State of India" was the result of the superior economic and bureaucratic organization of the former. The eclipse of Portuguese power in general, the author argues, is best understood as an institutional failure–an inability to adapt to changing patterns and demands of economic life.

The second part of Professor Steensgaard's study provides a detailed historical account of an important event in the fall of the Portuguese trading empire–the loss of the city of Hormuz in 1622. Hormuz, located at a strategic point at the entrance of the Persian Gulf, was a central port city on the Asian trade route. It fell to an English and Persian force. The author demonstrates why this event exemplifies the Portuguese institutional weaknesses that are discussed in the first part of the book.

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At the Dawn of Belt and Road
China in the Developing World
Andrew Scobell
RAND Corporation, 2018
China has always viewed itself as a vulnerable underdeveloped country. In the 1990s, it began negotiating economic agreements and creating China-centric institutions, culminating in the 2000s in numerous institutions and ultimately the Belt and Road Initiative. The authors analyze China’s political and diplomatic, economic, and military engagement with the Developing World and discuss specific countries that are most important to China.
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Augustine Heard and Company, 1858-1862
American Merchants in China
Stephen Chapman Lockwood
Harvard University Press, 1971

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Aztec Imperial Strategies
Frances F. Berdan
Harvard University Press, 1996
Papers from the 1986 Summer Seminar, “Empire, Province, and Village in Aztec History.”
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