front cover of A War of Words in the Discourse of Trade
A War of Words in the Discourse of Trade
The Rhetorical Constitution of Metaphor
Philip Eubanks
Southern Illinois University Press, 2000

This study by Phillip Eubanks challenges traditional accounts of metaphor and significantly expands theories of "conceptual" metaphor by examining Trade Is War metaphor as it occurs in concrete discourse.

Although scholarly interest in metaphor as an aesthetic, linguistic, and cognitive phenomenon has long endured, Eubanks is among the first to consider metaphor in its sociohistorical role. Questioning major accounts of metaphor from Aristotle to the present, Eubanks argues that metaphor is not just influenced by but actually is constituted by its concrete operation.

Far-reaching in its implications for our understanding of metaphor, Eubanks’s premise enables us to see metaphor as a sweeping rhetorical entity even as it accounts for the more localized operations of metaphor of interest to linguists, philosophers of language, and cognitive scientists. Providing a new model of metaphoric functioning, Eubanks reconsiders the most promising account of metaphor to date, the notion of "conceptual metaphor.”

Eubanks focuses on the conceptual metaphor Trade Is War—a metaphor found wherever people discuss business and commerce—to develop his rhetorical model of metaphor. He analyzes Trade Is War as it occurs in the print news media, on television discussion shows, in academic works, in popular nonfiction and novels, in historic economic commentary, and in focus group talk. While these examples do reveal a rich variety in the make-up of Trade Is War, much more than mere variety is at stake.

Trade Is War is implicated in an extended and rhetorically complex conversation with other metaphors and literal concepts: trade is peace, Trade Is a Game, Trade Is Friendship, Trade is a Journey, and Markets Are Containers. The recognition and analysis of this constituting conversation furthers a reevaluation theory. What also emerges, however, is a valuable portrait of the discourse of trade itself, a discourse that depends importantly upon a responsive interchange of metaphors.

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Waves of Influence
Pacific Maritime Networks Connecting Mexico, Central America, and Northwestern South America
Christopher S. Beekman
Harvard University Press

The Pacific Coast of the Americas linked Pre-Columbian complex societies from Mexico to Peru, facilitating exploration, communication, and transportation in a way that terrestrial routes could not match. Yet West Mexico, the Isthmo-Colombian Area, and Ecuador, with their great stretches of coastline, were marginalized by the definition of the Mesoamerican and Andean culture areas in the 1940s. Waves of Influence seeks to renew the inquiry into Pacific coastal contacts and bring fresh attention to connections among regions often seen as isolated from one another.

This volume reassesses the evidence for Pre-Columbian maritime contacts along the Pacific Coast, from western Mexico to northwestern South America. The authors draw upon recent models of globalization, technological style, and ritual commensality alongside methods such as computer simulation, iconographic analysis, skeletal studies, and operational chains. No single model can characterize the coastal network over 4,000 km of coastline and over 4,000 years of interaction, and authors present individual case studies to demonstrate how each region participated in its own distinct networks. Essays address the difficulty of maritime movement, the transfer of crops, technology, and knowledge, the identification of different modalities of contact, and the detection of important nodes and social actors within the coastal network.

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Way of Death
Merchant Capitalism and the Angolan Slave Trade, 1730–1830
Joseph Calder Miller
University of Wisconsin Press, 1996

This acclaimed history of Portuguese and Brazilian slaving in the southern Atlantic is now available in paperback.
    With extraordinary skill, Joseph C. Miller explores the complex relationships among the separate economies of Africa, Europe, and the South Atlantic that collectively supported the slave trade. He places the grim history of the trade itself within the context of the rise of merchant capitalism in the eighteenth century. Throughout, Miller illuminates the experiences of the slaves themselves, reconstructing what can be known of their sufferings at the hands of their buyers and sellers.

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Wealth, Commerce, and Philosophy
Foundational Thinkers and Business Ethics
Edited by Eugene Heath and Byron Kaldis
University of Chicago Press, 2017
The moral dimensions of how we conduct business affect all of our lives in ways big and small, from the prevention of environmental devastation to the policing of unfair trading practices, from arguments over minimum wage rates to those over how government contracts are handed out. Yet for as deep and complex a field as business ethics is, it has remained relatively isolated from the larger, global history of moral philosophy. This book aims to bridge that gap, reaching deep into the past and traveling the globe to reinvigorate and deepen the basis of business ethics. 
           
Spanning the history of western philosophy as well as looking toward classical Chinese thought and medieval Islamic philosophy, this volume provides business ethicists a unified source of clear, accurate, and compelling accounts of how the ideas of foundational thinkers—from Aristotle to Friedrich Hayek to Amartya Sen—relate to wealth, commerce, and markets. The essays illuminate perspectives that have often been ignored or forgotten, informing discussion in fresh and often unexpected ways.  In doing so, the authors not only throw into relief common misunderstandings and misappropriations often endemic to business ethics but also set forth rich moments of contention as well as novel ways of approaching complex ethical problems. Ultimately, this volume provides a bedrock of moral thought that will move business ethics beyond the ever-changing opinions of headline-driven debate. 
 
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What Price Fame?
Tyler Cowen
Harvard University Press, 2000

In a world where more people know who Princess Di was than who their own senators are, where Graceland draws more visitors per year than the White House, and where Michael Jordan is an industry unto himself, fame and celebrity are central currencies. In this intriguing book, Tyler Cowen explores and elucidates the economics of fame.

Fame motivates the talented and draws like-minded fans together. But it also may put profitability ahead of quality, visibility above subtlety, and privacy out of reach. The separation of fame and merit is one of the central dilemmas Cowen considers in his account of the modern market economy. He shows how fame is produced, outlines the principles that govern who becomes famous and why, and discusses whether fame-seeking behavior harmonizes individual and social interests or corrupts social discourse and degrades culture.

Most pertinently, Cowen considers the implications of modern fame for creativity, privacy, and morality. Where critics from Plato to Allan Bloom have decried the quest for fame, Cowen takes a more pragmatic, optimistic view. He identifies the benefits of a fame-intensive society and makes a persuasive case that however bad fame may turn out to be for the famous, it is generally good for society and culture.

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Where the Negroes Are Masters
An African Port in the Era of the Slave Trade
Randy J. Sparks
Harvard University Press, 2014

Annamaboe was the largest slave trading port on the eighteenth-century Gold Coast, and it was home to successful, wily African merchants whose unusual partnerships with their European counterparts made the town and its people an integral part of the Atlantic’s webs of exchange. Where the Negroes Are Masters brings to life the outpost’s feverish commercial bustle and continual brutality, recovering the experiences of the entrepreneurial black and white men who thrived on the lucrative traffic in human beings.

Located in present-day Ghana, the port of Annamaboe brought the town’s Fante merchants into daily contact with diverse peoples: Englishmen of the Royal African Company, Rhode Island Rum Men, European slave traders, and captured Africans from neighboring nations. Operating on their own turf, Annamaboe’s African leaders could bend negotiations with Europeans to their own advantage, as they funneled imported goods from across the Atlantic deep into the African interior and shipped vast cargoes of enslaved Africans to labor in the Americas.

Far from mere pawns in the hands of the colonial powers, African men and women were major players in the complex networks of the slave trade. Randy Sparks captures their collective experience in vivid detail, uncovering how the slave trade arose, how it functioned from day to day, and how it transformed life in Annamaboe and made the port itself a hub of Atlantic commerce. From the personal, commercial, and cultural encounters that unfolded along Annamaboe’s shore emerges a dynamic new vision of the early modern Atlantic world.

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White Roads of the Yucatán
Changing Social Landscapes of the Yucatec Maya
Justine M. Shaw
University of Arizona Press, 2008
Maya sacbeob, or raised “white roads,” are often considered a single class of features, with a sole purpose. In this first systematic examination of their functions, meanings, arrangements, and construction styles, Justine Shaw reveals that these causeways served a variety of cultural and natural functions. In White Roads of the Yucatán, author Justine Shaw presents original field data collected with the Cochuah Regional Archaeological Survey at two ancient Maya sites, Ichmul and Yo’okop. Both centers chose to invest enormous resources in the construction of monumental roadways during a time of social and political turmoil in the Terminal Classic period. Shaw carefully examines why it was at this point—and no other—that the settlements made such a decision. She argues that both settlements used the sacbeob as a method of socially integrating the largest, most diverse and dispersed population in the Cochuah region. She further demonstrates that their use of the sacbeob, in concert with other innovative strategies, allowed Ichmul and Yo’okop to outlast many of the sites that they may have sought to emulate and to flourish during a time of tremendous sociopolitical and economic change. In addition to her detailed discussion of these two sites, Shaw provides an exhaustive review of the literature of Maya sacbeob archaeology, describing various interpretations of construction, features, and variability. This synthetic and interpretive treatment will aid researchers working on a variety of complex civilizations with road systems, as well as those interested in core-periphery relationships, cultural collapse, and social integration.
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The Woman in the Window
Commerce, Consensual Fantasy, and the Quest for Masculine Virtue in the Russian Novel
Russell Scott Valentino
The Ohio State University Press, 2014
In The Woman in the Window: Commerce, Consensual Fantasy, and the Quest for Masculine Virtue in the Russian Novel, Russell Scott Valentino offers pioneering new insights into the historical construction of virtue and its relation to the rapidly shifting economic context in modern Russia. This study illustrates how the traditional virtue ethic, grounded in property-based conceptions of masculine heroism, was eventually displaced by a new commercial ethic that rested upon consensual fantasy. The new economic world destabilized traditional Russian notions of virtue and posed a central question that Russian authors have struggled to answer since the early nineteenth century: How could a self-interested commercial man be incorporated into the Russian context as a socially valuable masculine character?
 
With chapters on Gogol, Tolstoy, and Dostoevsky as well as Pasternak and Nabokov, The Woman in the Window argues that Russian authors worked through this question via their depictions of “mixed-up men.” Such characters, according to Valentino, reveal that in a world where social reality and personal identity depend on consensual fantasies, the old masculine figure loses its grounding and can easily drift away. Valentino charts a range of masculine character types thrown off stride by the new commercially inflected world: those who embrace blind confidence, those who are split with doubt or guilt, and those who look for an ideal of steadfastness and purity to keep afloat—a woman in a window.
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The Worlds of Victor Sassoon
Bombay, London, Shanghai, 1918–1941
Rosemary Wakeman
University of Chicago Press, 2024
An interpretative history of global urbanity in the 1920s and 1930s, from the vantage point of Bombay, London, and Shanghai, that follows the life of business tycoon Victor Sassoon.
 
In this book, historian Rosemary Wakeman brings to life the frenzied, crowded streets, markets, ports, and banks of Bombay, London, and Shanghai. In the early twentieth century, these cities were at the forefront of the sweeping changes taking the world by storm as it entered an era of globalized commerce and the unprecedented circulation of goods, people, and ideas. Wakeman explores these cities and the world they helped transform through the life of Victor Sassoon, who in 1924 gained control of his powerful family’s trading and banking empire. She tracks his movements between these three cities as he grows his family’s fortune and transforms its holdings into a global juggernaut. Using his life as its point of entry, The Worlds of Victor Sassoon paints a broad portrait not just of wealth, cosmopolitanism, and leisure but also of the discrimination, exploitation, and violence wreaked by a world increasingly driven by the demands of capital.
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