front cover of Buying In or Selling Out?
Buying In or Selling Out?
The Commercialization of the American Research University
Stein, Donald G.
Rutgers University Press, 2004

Universities were once ivory towers where scholarship and teaching reigned supreme, or so we tell ourselves. Whether they were ever as pure as we think, it is certainly the case that they are pure no longer. Administrators look to patents as they seek money by commercializing faculty discoveries; they pour money into sports with the expectation that these spectacles will somehow bring in revenue; they sign contracts with soda and fast-food companies, legitimizing the dominance of a single brand on campus; and they charge for distance learning courses that they market widely. In this volume, edited by Donald G. Stein, university presidents and others in higher education leadership positions comment on the many connections between business and scholarship when intellectual property and learning is treated as a marketable commodity. Some contributors write about the benefits of these connections in providing much needed resources. Others emphasize that the thirst for profits may bias the type of research that is carried out and the quality of that research. They fear for the future of basic research if faculty are in search of immediate payoffs.

The majority of the contributors acknowledge that commercialization is the current reality and has progressed too far to return to the “good old days.” They propose guidelines for students and professors to govern commercial activities. Such guidelines can increase the likelihood that quality, openness, and collegiality will remain core academic values. 

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front cover of The Commercialization of News in the Nineteenth Century
The Commercialization of News in the Nineteenth Century
Gerald J. Baldasty
University of Wisconsin Press, 1992

     The Commercialization of News in the Nineteenth Century traces the major transformation of newspapers from a politically based press to a commercially based press in the nineteenth century.  Gerald J. Baldasty argues that broad changes in American society, the national economy, and the newspaper industry brought about this dramatic shift.
     Increasingly in the nineteenth century, news became a commodity valued more for its profitablility than for its role in informing or persuading the public on political issues.  Newspapers started out as highly partisan adjuncts of political parties.  As advertisers replaced political parties as the chief financial support of the press, they influenced newspapers in directing their content toward consumers, especially women.  The results were recipes, fiction, contests, and features on everything from sports to fashion alongside more standard news about politics.
     Baldasty makes use of nineteenth-century materials—newspapers from throughout the era, manuscript letters from journalists and politicians, journalism and advertising trade publications, government reports—to document the changing role of the press during the period.  He identifies three important phases: the partisan newspapers of the Jacksonian era (1825-1835), the transition of the press in the middle of the century, and the influence of commercialization of the news in the last two decades of the century.

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front cover of Creating the Big Ten
Creating the Big Ten
Courage, Corruption, and Commercialization
Winton U Solberg
University of Illinois Press, 2018
Big Ten football fans pack gridiron cathedrals that hold up to 100,000 spectators. The conference's fourteen member schools share a broadcast network and a 2016 media deal worth $2.64 billion. This cultural and financial colossus grew out of a modest 1895 meeting that focused on football's brutality and encroaching professionalism in the game.

Winton U. Solberg explores the relationship between higher education and collegiate football in the Big Ten's first fifty years. This formative era saw debates over eligibility and amateurism roil the sport. In particular, faculty concerned with academics clashed with coaches, university presidents, and others who played to win. Solberg follows the conference's successful early efforts to put the best interests of institutions and athletes first. Yet, as he shows, commercial concerns undid such work after World War I as sports increasingly eclipsed academics. By the 1940s, the Big Ten's impact on American sports was undeniable. It had shaped the development of intercollegiate athletics and college football nationwide while serving as a model for other athletic conferences.

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