front cover of Health and the Rhetoric of Medicine
Health and the Rhetoric of Medicine
Judy Z. Segal
Southern Illinois University Press, 2005

Assessing rhetorical principles of contemporary health issues

Hypochondriacs are vulnerable to media hype, anorexics are susceptible to public scrutiny, and mi­graine sufferers are tainted with the history of the “migraine personality,” maintains rhetorical theorist Judy Z. Segal. All are influenced by the power of per­suasion.

Health and the Rhetoric of Medicine explores per­sistent health conditions that resist conventional medical solutions. Using a range of rhetorical prin­ciples, Segal analyzes how patients and their illnesses are formed within the physician/patient relationship. The intractable problem of a patient’s rejection of a doctor’s advice, says Segal, can be considered a rhe­torical failure—a failure of persuasion.

Examining the discourse of medicine through case studies, applications, and analyses, Segal illus­trates how illnesses are described in ways that limit

patients’ choices and satisfaction. She also illuminates psychiatric conditions, infectious diseases, genetic testing, and cosmetic surgeries through the lens of rhetorical theory.

Health and the Rhetoric of Medicine bridges criti­cal analysis for scholarly, professional, and lay audi­ences. Segal highlights the persuasive element in di­agnosis, health policy, illness experience, and illness narratives. She also addresses questions of direct-to-consumer advertising of prescription drugs, the role of health information in creating the “worried well” and problems of trust and expertise in physician/patient relationships. A useful resource for critical common sense in everyday life, the text provides an effective examination of a society increasingly influ­enced by the rhetoric of health and medicine.

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Hearing Gesture
How Our Hands Help Us Think
Susan Goldin-Meadow
Harvard University Press, 2005

Many nonverbal behaviors—smiling, blushing, shrugging—reveal our emotions. One nonverbal behavior, gesturing, exposes our thoughts. This book explores how we move our hands when we talk, and what it means when we do so.

Susan Goldin-Meadow begins with an intriguing discovery: when explaining their answer to a task, children sometimes communicate different ideas with their hand gestures than with their spoken words. Moreover, children whose gestures do not match their speech are particularly likely to benefit from instruction in that task. Not only do gestures provide insight into the unspoken thoughts of children (one of Goldin-Meadow’s central claims), but gestures reveal a child’s readiness to learn, and even suggest which teaching strategies might be most beneficial.

In addition, Goldin-Meadow characterizes gesture when it fulfills the entire function of language (as in the case of Sign Languages of the Deaf), when it is reshaped to suit different cultures (American and Chinese), and even when it occurs in children who are blind from birth.

Focusing on what we can discover about speakers—adults and children alike—by watching their hands, this book discloses the active role that gesture plays in conversation and, more fundamentally, in thinking. In general, we are unaware of gesture, which occurs as an undercurrent alongside an acknowledged verbal exchange. In this book, Susan Goldin-Meadow makes clear why we must not ignore the background conversation.

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Hearing the Hurt
Rhetoric, Aesthetics, and Politics of the New Negro Movement
Eric King Watts
University of Alabama Press, 2012
Hearing the Hurt is an examination of how the New Negro movement, also known as the Harlem Renaissance, provoked and sustained public discourse and deliberation about black culture and identity in the early twentieth century.
 
Borrowing its title from a W. E. B. Du Bois essay, Hearing the Hurt explores the nature of rhetorical invention, performance, and mutation by focusing on the multifaceted issues brought forth in the New Negro movement, which Watts treats as a rhetorical struggle over what it means to be properly black and at the same time properly American.
 
Who determines the meaning of blackness? How should African Americans fit in with American public culture? In what way should black communities and families be structured? The New Negro movement animated dynamic tension among diverse characterizations of African American civil rights, intellectual life, and well-being, and thus it provides a fascinating and complex stage on which to study how ideologies clash with each other to become accepted universally.
 
Watts, conceptualizing the artistic culture of the time as directly affected by the New Negro public discourse, maps this rhetorical struggle onto the realm of aesthetics and discusses some key incarnations of New Negro rhetoric in select speeches, essays, and novels.
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Hillary Clinton in the News
Gender and Authenticity in American Politics
Shawn J. Parry-Giles
University of Illinois Press, 2014

The charge of inauthenticity has trailed Hillary Clinton from the moment she entered the national spotlight and stood in front of television cameras. Hillary Clinton in the News: Gender and Authenticity in American Politics shows how the U.S. news media created their own news frames of Clinton's political authenticity and image-making, from her participation in Bill Clinton's 1992 presidential campaign through her own 2008 presidential bid.

Using theories of nationalism, feminism, and authenticity, Parry-Giles tracks the evolving ways the major networks and cable news programs framed Clinton's image as she assumed roles ranging from surrogate campaigner, legislative advocate, and financial investor to international emissary, scorned wife, and political candidate.  This study magnifies how the coverage that preceded Clinton's entry into electoral politics was grounded in her earliest presence in the national spotlight, and in long-standing nationalistic beliefs about the boundaries of authentic womanhood and first lady comportment. Once Clinton dared to cross those gender boundaries and vie for office in her own right, the news exuded a rhetoric of sexual violence. These portrayals served as a warning to other women who dared to enter the political arena and violate the protocols of authentic womanhood.


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Hollywood and Broadcasting
From Radio to Cable
Michelle Hilmes
University of Illinois Press, 1990
"Michele Hilmes has produced
  an excellent introduction to a most important subject. This is an invaluable
  work for both scholars and students that places film, radio, and television
  within the context of the national culture experience."
  --- American Historical Review
"Hilmes is one of the few historians
  of broadcasting to move beyond a political economy of the media. . . . Her work
  should serve as a model for future histories of broadcasting."
  --- Journal of Communication
"All media historians will
  find this work a critical addition to their bookshelves."
  --- American Journalism
"A major addition to media
  history literature."
  --- Journalism History
 
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front cover of The House of My Sojourn
The House of My Sojourn
Rhetoric, Women, and the Question of Authority
Jane S. Sutton
University of Alabama Press, 2010

Employing the trope of architecture, Jane Sutton envisions the relationship between women and rhetoric as a house: a structure erected in ancient Greece by men that, historically, has made room for women but has also denied them the authority and agency to speak from within. Sutton’s central argument is that all attempts to include women in rhetoric exclude them from meaningful authority in due course, and this exclusion has been built into the foundations of rhetoric.

Drawing on personal experience, the spatial tropes of ancient Greek architecture, and the study of women who attained significant places in the house of rhetoric, Sutton highlights a number of decisive turns where women were able to increase their rhetorical access but were not able to achieve full authority, among them the work of Frances Wright, Lucy Stone, and suffragists Mott, Anthony, and Stanton; a visit to the 1893 World’s Columbian Exposition in Chicago, where the busts that became the Portrait Monument were displayed in the Woman’s Building (a sideshow, in essence); and a study of working-class women employed as telephone operators in New York in 1919.

With all the undeniable successes—socially, politically, and financially— of modern women, it appears that women are now populating the house of rhetoric as never before. But getting in the house and having public authority once inside are not the same thing. Sutton argues that women “can only act as far as the house permits.” Sojourn calls for a fundamental change in the very foundations of rhetoric.

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front cover of Human Organizations and Social Theory
Human Organizations and Social Theory
Pragmatism, Pluralism, and Adaptation
Murray J. Leaf
University of Illinois Press, 2008

In the 1930s, George Herbert Mead and other leading social scientists established the modern empirical analysis of social interaction and communication, enabling theories of cognitive development, language acquisition, interaction, government, law and legal processes, and the social construction of the self. However, they could not provide a comparably empirical analysis of human organization. 

The theory in this book fills in the missing analysis of organizations and specifies more precisely the pragmatic analysis of communication with an adaptation of information theory to ordinary unmediated communications. The study also provides the theoretical basis for understanding the success of pragmatically grounded public policies, from the New Deal through the postwar reconstruction of Europe and Japan to the ongoing development of the European Union, in contrast to the persistent failure of positivistic and Marxist policies and programs.

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Hunt the Devil
A Demonology of US War Culture
Robert L. Ivie and Oscar Giner
University of Alabama Press, 2015
Hunt the Devil is a timely and illuminating exploration of demonic imagery in US war culture. In it, authors Robert L. Ivie and Oscar Giner examine the origins of the Devil figure in the national psyche and review numerous examples from US history of the demonization of America’s perceived opponents. Their analysis demonstrates that American military deployments are often part of a cycle of mythical projection wherein the Devil repeatedly appears anew and must be exorcised through redemptive acts of war, even at the cost of curtailing democratic values.
 
Meticulously researched, documented, and argued, Hunt the Devil opens with contemporary images of the US’s global war on terror in the aftermath of 9/11. In five chapters devoted to the demonization of evildoers, witches, Indians, dictators, and Reds by American writers, in presidential rhetoric, and in popular culture, Ivie and Giner show how the use of demonization in the war on terror is only the most recent manifestation of a process that has recurred throughout American history.
 
In a sixth chapter, the authors introduce the archetype of the Trickster. Though not opposed to the Devil per se, the Trickster’s democratic impulses have often provided a corrective antidote to the corrosive and distorting effects of demonization. Invoking the framework of Carl Jung’s shadow aspect, Hunt the Devil offers the Trickster as a figure who can break the cycle of demonization and war.
 
The role of the mythic Devil in the American psyche has profound implications, not just for American diplomacy and the use of American arms in the world, but for the possibility of domestic peace within an increasingly diverse society. Hunt the Devil provides much of interest to readers and scholars in the fields of war, rhetorical studies, American Studies, US political culture, Jungian psychology, and mythography. 
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