Global Corporate Citizenship
Anuradha Dayal-Gulati and Mark Finn Northwestern University Press, 2007 Library of Congress HD60.G557 2007 | Dewey Decimal 658.408
Global Corporate Citizenship looks at issues of corporate responsibility globally, not just at multinational corporations operating worldwide, but at companies in developing countries facing important challenges within their own countries.
Featuring impressive original field research by Kellogg School of Management graduate students in the Global Initiatives in Management program, individual sections of the book are dedicated to issues of corporate citizenship in a wide range of countries including China, Vietnam, Thailand, Argentina, and South Africa. An introduction by Kellogg professor Daniel Diermeier sets the book in context as corporations come to terms with the complex issues facing the significance and limits of global corporate citizenship.
An in-depth look at how to do business in China as it becomes a global economic power
Since 1979, when China emerged from its long isolation and launched the first of its economic reforms, the country has gone from producing low-quality exports to making sophisticated high-technology goods and is now a major player in the world economy. China has become the new engine of global growth.
As China continues to implement its commitments agreed upon with membership into the World Trade Organization (WTO), the environment for multinational corporations is changing rapidly. This book examines some of the changes WTO accession is bringing to the market environment and different sectors of the economy, and the resulting challenges and opportunities for companies doing business in China.
The book draws on extensive field research with Chinese corporate executives, government officials, and representatives of nongovernmental organizations. Based on the findings from these interviews, the authors provide insights and strategies for companies seeking to establish a sustainable competitive advantage in the country's evolving marketplace. Kellogg on China is the outgrowth of a collaborative student-faculty effort through the Global Initiatives in Management program at the Kellogg School of Management.
The essays in this collection focus primarily on six major business sectors in India: airlines, pharmaceuticals, automobiles, hospitality, food, and telecommunications. An essay on each sector describes the market structure, the current state of the sector, the main players, the key economic forces, and selected business strategies.
The authors describe how the sector might evolve during the next five to ten years, within the broad canvas of the deeper economic and demographic transitions that are taking place in India, and in turn, what this evolution implies for the challenges and opportunities that companies, both domestic and multinational, may face in India. Essays on the emergence of the Indian consumer, the effect of credit cards on India’s consumer culture, and entrepreneurship and India’s poor the emergence of the Indian Consumer round out this profile of India’s market.