“A dark, troubling vision of life in the desert, defined broadly; of mountain lions and drug kingpins, Mexican hopes and Indian feuds.”
—Los Angeles Times

“In these powerful epic tales of the Sonora Desert, Bowden peoples the harsh land on both sides of the US-Mexican border with saints and sinners, but his enduring hero is the desert itself.”
—Kirkus Reviews

Since the late 1970s, a new folk hero has risen to prominence in the U.S.-Mexico border region and beyond—the narcotrafficker. Celebrated in the narcocorrido, a current form of the traditional border song known as the corrido, narcotraffickers are often portrayed as larger-than-life "social bandits" who rise from poor or marginalized backgrounds to positions of power and wealth by operating outside the law and by living a life of excess, challenging authority (whether U.S. or Mexican), and flouting all risks, including death. This image, rooted in Mexican history, has been transformed and commodified by the music industry and by the drug trafficking industry itself into a potent and highly marketable product that has a broad appeal, particularly among those experiencing poverty and power disparities. At the same time, the transformation from folk hero to marketable product raises serious questions about characterizations of narcocorridos as "narratives of resistance."

This multilayered ethnography takes a wide-ranging look at the persona of the narcotrafficker and how it has been shaped by Mexican border culture, socioeconomic and power disparities, and the transnational music industry. Mark Edberg begins by analyzing how the narcocorrido emerged from and relates to the traditional corrido and its folk hero. Then, drawing upon interviews and participant-observation with corrido listening audiences in the border zone, as well as musicians and industry producers of narcocorridos, he elucidates how the persona of the narcotrafficker has been created, commodified, and enacted, and why this character resonates so strongly with people who are excluded from traditional power structures. Finally, he takes a look at the concept of the cultural persona itself and its role as both cultural representation and model for practice.

“At its best, Red Line can read like an original synthesis of Peter Matthiessen and William Burroughs . . . a brave and interesting book.”
—David Rieff, Los Angeles Times Book Review

“Charles Bowden’s Red Line is a look at America through the window of the southwest. His vision is as nasty, peculiar, brutal, as it is intriguing and, perhaps, accurate. Bowden offers consciousness rather than consolation, but in order to do anything about our nightmares we must take a cold look and Red Line casts the coldest eye in recent memory.”
—Jim Harrison

One of Charles Bowden’s earliest books, Red Line powerfully conveys a desert civilization careening over the edge—and decaying at its center. Bowden’s quest for the literal and figurative truth behind the assassination of a murderous border-town drug dealer becomes a meditation on the glories of the desert landscape, the squalors of the society that threatens it, and the contradictions inherent in trying to save it.