Saving All the Parts is a journalist's exploration of the intertwining of endangered species protection and the economic future of resource dependent communities -- those with local economies based on fishing, logging, ranching, mining, and other resource intensive industries. Rocky Barker presents an insightful overview of current endangered species controversies and a comprehensive look at the wide-ranging implications of human activities.
The book analyzes trends in natural resource management, land use planning, and economic development that can lead to a future where economic activity can be sustained without the loss of essential natural values. Throughout, Barker provides a thorough and balanced analysis of both the ecological and economic forces that affect the lives and livelihoods of the nation's inhabitants -- both human and animal.
The media are in crisis. Confronted by growing competition and sagging advertising revenue, news operations in print, on radio and TV, and even online are struggling to reinvent themselves. Many have gone under. For too many others, the answer has been to lay off reporters, join conglomerates, and lean more heavily on generic content. The result: in a world awash with information, news organizations provide citizens with less and less in-depth reporting and a narrowing range of viewpoints. If democracy requires an informed citizenry, this trend spells trouble.
Julia Cagé explains the economics and history of the media crisis in Europe and America, and she presents a bold solution. The answer, she says, is a new business model: a nonprofit media organization, midway between a foundation and a joint stock company. Cagé shows how this model would enable the media to operate independent of outside shareholders, advertisers, and government, relying instead on readers, employees, and innovative methods of financing, including crowdfunding.
Cagé’s prototype is designed to offer new ways to share and transmit power. It meets the challenges of the digital revolution and the realities of the twenty-first century, inspired by a central idea: that news, like education, is a public good. Saving the Media will be a key document in a debate whose stakes are nothing less crucial than the vitality of democracy.
This trenchant study analyzes the rise and decline in the quality and format of science in America since World War II.
During the Cold War, the U.S. government amply funded basic research in science and medicine. Starting in the 1980s, however, this support began to decline and for-profit corporations became the largest funders of research. Philip Mirowski argues that a powerful neoliberal ideology promoted a radically different view of knowledge and discovery: the fruits of scientific investigation are not a public good that should be freely available to all, but are commodities that could be monetized.
Consequently, patent and intellectual property laws were greatly strengthened, universities demanded patents on the discoveries of their faculty, information sharing among researchers was impeded, and the line between universities and corporations began to blur. At the same time, corporations shed their in-house research laboratories, contracting with independent firms both in the States and abroad to supply new products. Among such firms were AT&T and IBM, whose outstanding research laboratories during much of the twentieth century produced Nobel Prize–winning work in chemistry and physics, ranging from the transistor to superconductivity.
Science-Mart offers a provocative, learned, and timely critique, of interest to anyone concerned that American science—once the envy of the world—must be more than just another way to make money.
Cohen delves into the rupture that has occurred between the middle class, the individual, and the nation in Morocco and elsewhere around the world. Combining institutional economic analysis with cultural theory and ethnographic observation including interviews with seventy young adults in Casablanca and Rabat, she reveals how young, urban, educated Moroccans conceive of their material, social, and political conditions. She finds that, for the most part, they perceive improvement in their economic and social welfare apart from the types of civic participation commonly connected with nationalism and national identity. In answering classic sociological questions about how the evolution of capitalism influences identity, Cohen sheds new light on the measurable social and economic consequences of globalization and on its less tangible effects on individuals’ perception of their place in society and prospects in life.
The original scheme for the modern Olympic Games was hatched at an international sports conference at the Sorbonne in June 1894. At the time, few provisions were made for the financial underwriting of the project—providence and the beneficence of host cities would somehow take care of the costs. For much of the first century of modern Olympic history, this was the case, until the advent of television and corporate sponsorship transformed that idealism.
Now, linking with the five-ring logo is good business. Advertising during the Olympic Games guarantees a global audience unmatched in size by any other sports audience in the world. However, if the image begins to tarnish and the corporate sector loses interest, television companies can’t sell advertising to business interests. This was the greatest threat posed by the scandal surrounding Salt Lake City’s bid.
Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood, to a transnational commercial giant of imposing power and influence. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC sub-committees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures in Olympic history, the authors track the history of a fascinating global institution.
Examines how settler colonial and sexist infrastructures and narratives order a resource boom
Over the past decade, new oil plays have unsettled U.S. energy landscapes and imaginaries. Settling the Boom studies how the disruptive forces of an oil boom in the northern Great Plains are contained through the extension of settler temporalities, reassertions of heteropatriarchy, and the tethering of life to the volatility of oil and its cruel optimisms.
This collection reveals the results of sustained research in Williston, North Dakota, the epicenter of the “Bakken Boom.” While the boom brought a rapid influx of capital and workers, the book questions simple timelines of before and after. Instead, Settling the Boom demonstrates how the unsettling forces of an oil play resolve through normative narratives and material and affective infrastructures that support settler colonialism’s violent extension and its gendered orders of time and space. Considering a wide range of evidence, from urban and regional policy, interviews with city officials, media, photography, and film, these essays analyze the ongoing material, aesthetic, and narrative ways of life and land in the Bakken.
Contributors: Morgan Adamson, Macalester College; Kai Bosworth, Virginia Commonwealth U; Thomas S. Davis, Ohio State U; Jessica Lehman, Durham U.
Sexual drives are rooted in biology, but we don’t act on them blindly. Indeed, as the eminently readable judge and legal scholar Richard Posner shows, we make quite rational choices about sex, based on the costs and benefits perceived.
Drawing on the fields of biology, law, history, religion, and economics, this sweeping study examines societies from ancient Greece to today’s Sweden and issues from masturbation, incest taboos, date rape, and gay marriage to Baby M. The first comprehensive approach to sexuality and its social controls, Posner’s rational choice theory surprises, explains, predicts, and totally absorbs.
An in-depth exploration of digital culture and its dissemination, Sharing offers a counterpoint to the dominant view that file sharing is piracy. Instead, Philippe Aigrain looks at the benefits of file sharing, which allows unknown writers and artists to be appreciated more easily. Concentrating not only on the cultural enrichment caused by widely shared digital media, Sharing also discusses new financing models that would allow works to be shared freely by individuals without aim at profit. Aigrain carefully balances the needs to support and reward creative activity with a suitable respect for the cultural common good and proposes a new interpretation of the digital landscape.
Winner of the Alice Hanson Jones Prize, Economic History Association
A Choice Outstanding Academic Title of the Year
The civil rights movement was also a struggle for economic justice, one that until now has not had its own history. Sharing the Prize demonstrates the significant material gains black southerners made—in improved job opportunities, quality of education, and health care—from the 1960s to the 1970s and beyond. Because black advances did not come at the expense of southern whites, Gavin Wright argues, the civil rights struggle was that rarest of social revolutions: one that benefits both sides.
“Wright argues that government action spurred by the civil-rights movement corrected a misfiring market, generating large economic gains that private companies had been unable to seize on their own.”
—The Economist
“Written…with the care and imagination [Wright] displayed in his superb work on slavery and the southern economy since the Civil War, this excellent economic history offers the best empirical account to date of the effects the civil rights revolution had on southern labor markets, schools, and other important institutions…With much of the nation persuaded that a post-racial age has begun, Wright’s analytical history…takes on fresh urgency.”
—Ira Katznelson, New York Review of Books
An examination of the complex cultural politics of mass consumerism in a globalized marketplace, Shoveling Smoke is a pathbreaking and detailed ethnography of the contemporary Indian advertising industry. It is also a critical and innovative intervention into current theoretical debates on the intersection of consumerist globalization, aesthetic politics, and visual culture. William Mazzarella traces the rise in India during the 1980s of mass consumption as a self-consciously sensuous challenge to the austerities of state-led developmentalism. He shows how the decisive opening of Indian markets to foreign brands in the 1990s refigured established models of the relationship between the local and the global and, ironically, turned advertising professionals into custodians of cultural integrity.
Too many laws, too many lawyers--that's the necessary consequence of a complex society, or so conventional wisdom has it. Countless pundits insist that any call for legal simplification smacks of nostalgia, sentimentality, or naiveté. But the conventional view, the noted legal scholar Richard Epstein tells us, has it exactly backward. The richer texture of modern society allows for more individual freedom and choice. And it allows us to organize a comprehensive legal order capable of meeting the technological and social challenges of today on the basis of just six core principles. In this book, Epstein demonstrates how.
The first four rules, which regulate human interactions in ordinary social life, concern the autonomy of the individual, property, contract, and tort. Taken together these rules establish and protect consistent entitlements over all resources, both human and natural. These rules are backstopped by two more rules that permit forced exchanges on payment of just compensation when private or public necessity so dictates. Epstein then uses these six building blocks to clarify many intractable problems in the modern legal landscape. His discussion of employment contracts explains the hidden virtues of contracts at will and exposes the crippling weaknesses of laws regarding collective bargaining, unjust dismissal, employer discrimination, and comparable worth. And his analysis shows how laws governing liability for products and professional services, corporate transactions, and environmental protection have generated unnecessary social strife and economic dislocation by violating these basic principles.
Simple Rules for a Complex World offers a sophisticated agenda for comprehensive social reform that undoes much of the mischief of the modern regulatory state. At a time when most Americans have come to distrust and fear government at all levels, Epstein shows how a consistent application of economic and political theory allows us to steer a middle path between too much and too little.
In her concise history Slavery and Abolition in Pennsylvania, Beverly Tomek corrects the long-held notion that slavery in the North was “not so bad” as, or somehow “more humane” than, in the South due to the presence of abolitionists. While the Quaker presence focused on moral and practical opposition to bondage, slavery was ubiquitous. Nevertheless, Pennsylvania was the first state to pass an abolition law in the United States.
Slavery and Abolition in Pennsylvania traces this movement from its beginning to the years immediately following the American Civil War. Discussions of the complexities of the state’s antislavery movement illustrate how different groups of Pennsylvanians followed different paths in an effort to achieve their goal. Tomek also examines the backlash abolitionists and Black Americans faced. In addition, she considers the civil rights movement from the period of state reconstruction through the national reconstruction that occurred after the Civil War.
While the past few decades have shed light on enslavement and slavery in the South, much of the story of northern slavery remains hidden. Slavery and Abolition in Pennsylvania tells the full and inclusive story of this history, bringing the realities of slavery, abolition, and Pennsylvania's attempt to reconstruct its post-emancipation society.
Economists assume that people make choices based on their preferences and their budget constraints. The preferences and values of others play no role in the standard economic model. This feature has been sharply criticized by other social scientists, who believe that the choices people make are also conditioned by social and cultural forces. Economists, meanwhile, are not satisfied with standard sociological and anthropological concepts and explanations because they are not embedded in a testable, analytic framework.
In this book, Gary Becker and Kevin Murphy provide such a framework by including the social environment along with standard goods and services in their utility functions. These extended utility functions provide a way of analyzing how changes in the social environment affect people’s choices and behaviors. More important, they also provide a way of analyzing how the social environment itself is determined by the interactions of individuals.
Using this approach, the authors are able to explain many puzzling phenomena, including patterns of drug use, how love affects marriage patterns, neighborhood segregation, the prices of fine art and other collectibles, the social side of trademarks, the rise and fall of fads and fashions, and the distribution of income and status.
In nearly every industrialized country, large aging populations and increased life expectancy have placed enormous pressure on social security programs—and, until recently, the pressure has been compounded by a trend toward retirement at an earlier age. With a larger fraction of the population receiving benefits, in coming decades social security in many countries may have to be reformed in order to remain financially viable.
This volume offers a cross-country analysis of the effects of disability insurance programs on labor force participation by older workers. Drawing on measures of health that are comparable across countries, the authors explore the extent to which differences in the labor force are determined by disability insurance programs and to what extent disability insurance reforms are prompted by the circumstances of a country’s elderly population.
Society and Economy—a work of exceptional ambition by the founder of modern economic sociology—is the first full account of Mark Granovetter’s ideas about the diverse ways in which society and economy are intertwined.
The economy is not a sphere separate from other human activities, Granovetter writes. It is deeply embedded in social relations and subject to the same emotions, ideas, and constraints as religion, science, politics, or law. While some actions can be understood in traditional economic terms as people working rationally toward well-defined ends, much human behavior is harder to fit into that simple framework. Actors sometimes follow social norms with a passionate faith in their appropriateness, and at other times they conform without conscious thought. They also trust others when there is no obvious reason to do so. The power individuals wield over one another can have a major impact on economic outcomes, even when that power arises from noneconomic sources.
Although people depend on social norms, culture, trust, and power to solve problems, the guidance these offer is often murky and complicated. Granovetter explores how problem solvers improvise to assemble pragmatic solutions from this multitude of principles. He draws throughout on arguments from psychology, social network studies, and long-term historical and political analysis and suggests ways to maneuver back and forth among these approaches. Underlying Granovetter’s arguments is an attempt to move beyond such simple dualisms as agency/structure to a more complex and subtle appreciation of the nuances and dynamics that drive social and economic life.
Questioning the boundaries between politics and economics
Jean-Louis Laville’s large body of work has focused on an intellectual history of the concept of solidarity since the Industrial Revolution. In The Solidarity Economy, his most famous distillation of this work, Laville establishes how the formations of economic solidarities (unions, activism, and other forms of associationalism) reveal that the boundaries between politics and economics are porous and structured such that politics, ideally a pure expression of ethics and values, is instead integrated with economic concerns.
Exploring the possibilities and long histories of association, The Solidarity Economy identifies the power of contemporary social and solidarity movements and examines the history of postcapitalist practices in which democratic demands invade the heart of the economy. The Solidarity Economy ranges in focus from workers associations in France dating back to the nineteenth century, to associations of African Americans and feminists in the United States in the late nineteenth and early twentieth centuries, to a Brazilian landless-worker coalition in the twentieth century.
Studying solidarity associations over time allows us to examine how we can recombine the economic and political spheres to address dependencies and inequalities. Ultimately, The Solidarity Economy has global scope and inspiring examples of associations that deepen democracy.
Technological advance is the key driving force behind economic growth, argues Richard Nelson. Investments in physical and human capital contribute to growth largely as handmaidens to technological advance. Technological advance needs to be understood as an evolutionary process, depending much more on ex post selection and learning than on ex ante calculation. That is why it proceeds much more rapidly under conditions of competition than under monopoly or oligopoly.
Nelson also argues that an adequate theory of economic growth must incorporate institutional change explicitly. Drawing on a deep knowledge of economic and technological history as well as the tools of economic analysis, Nelson exposes the intimate connections among government policies, science-based universities, and the growth of technology. He compares national innovation systems, and explores both the rise of the United States as the world’s premier technological power during the first two-thirds of the twentieth century and the diminishing of that lead as other countries have largely caught up.
Lucid, wide-ranging, and accessible, the book examines the secrets of economic growth and why the U.S. economy has been anemic since the early 1970s.
Protecting endangered species of animals and plants is a goal that almost everyone supports in principle—but in practice private landowners have often opposed the regulations of the Endangered Species Act, which, they argue, unfairly limits their right to profit from their property. To encourage private landowners to cooperate voluntarily in species conservation and to mitigate the economic burden of doing so, the government and nonprofit land trusts have created a number of incentive programs, including conservation easements, leases, habitat banking, habitat conservation planning, safe harbors, candidate conservation agreements, and the "no surprise" policy.
In this book, lawyers, economists, political scientists, historians, and zoologists come together to assess the challenges and opportunities for using economic incentives as compensation for protecting species at risk on private property. They examine current programs to see how well they are working and also offer ideas for how these programs could be more successful. Their ultimate goal is to better understand how economic incentive schemes can be made both more cost-effective and more socially acceptable, while respecting a wide range of views regarding opportunity costs, legal standing, biological effectiveness, moral appropriateness, and social context.
Exploring professional passenger driving and the gig economy through feminist theories of labor
Are taxi drivers in today’s era of the ride-hail app performing care work akin to domestic and household labor? So argue the authors of Spent behind the Wheel. Bringing together sociological and legal perspectives with feminist theoretical insights, Julietta Hua and Kasturi Ray examine the case study of contemporary professional passenger driving in the United States. On the one hand, they show, the rise of the gig economy has brought new attention to the industry of professional passenger driving. On the other hand, the vulnerabilities that professional drivers experience remain hidden.
Drawing on interviews with drivers, labor organizers, and members of licensing commissions, as well as case law and other published resources, Hua and Ray argue that working for ride-hail companies like Uber and Lyft shares similarities with driving for taxi companies in the impact on driver lives. Lyft and Uber sell the idea of industry disruption, but in fact they entrench long-standing modes of extracting the reproductive labor of their drivers for the benefit of consumer lives. Reproductive labor—conventionally understood as feminized labor—is extracted, but masked, behind the masculinized, racialized bodies of drivers. Professional driving is thus best understood alongside domestic and other gendered service work as reproductive labors devalued and often demonetized to benefit the national economy.
Spent behind the Wheel is a must for readers interested in critical studies of technological change and the gig economy, showing how drivers’ capacities are drained for the benefit of riders, corporations, and the maintenance of the racial state.
The Spirit of Capitalism answers a fundamental question of economics, a question neither economists nor economic historians have been able to answer: what are the reasons (rather than just the conditions) for sustained economic growth? Taking her title from Max Weber's famous study on the same subject, Liah Greenfeld focuses on the problem of motivation behind the epochal change in behavior, which from the sixteenth century on has reoriented one economy after another from subsistence to profit, transforming the nature of economic activity. A detailed analysis of the development of economic consciousness in England, the Netherlands, France, Germany, Japan, and the United States allows her to argue that the motivation, or "spirit," behind the modern, growth-oriented economy was not the liberation of the "rational economic actor," but rather nationalism. Nationalism committed masses of people to an endless race for national prestige and thus brought into being the phenomenon of economic competitiveness.
Nowhere has economic activity been further removed from the rational calculation of costs than in the United States, where the economy has come to be perceived as the end-all of political life and the determinant of all social progress. American "economic civilization" spurs the nation on to ever-greater economic achievement. But it turns Americans into workaholics, unsure of the purpose of their pursuits, and leads American statesmen to exaggerate the weight of economic concerns in foreign policy, often to the detriment of American political influence and the confusion of the rest of the world.
The environmental impacts of sprawling development have been well documented, but few comprehensive studies have examined its economic costs. In 1996, a team of experts undertook a multi-year study designed to provide quantitative measures of the costs and benefits of different forms of growth. Sprawl Costs presents a concise and readable summary of the results of that study.
The authors analyze the extent of sprawl, define an alternative, more compact form of growth, project the magnitude and location of future growth, and compare what the total costs of those two forms of growth would be if each was applied throughout the nation. They analyze the likely effects of continued sprawl, consider policy options, and discuss examples of how more compact growth would compare with sprawl in particular regions. Finally, they evaluate whether compact growth is likely to produce the benefits claimed by its advocates.
The book represents a comprehensive and objective analysis of the costs and benefits of different approaches to growth, and gives decision-makers and others concerned with planning and land use realistic and useful data on the implications of various options and policies.
With the overwhelming amount of new information that bombards us each day, it is perhaps difficult to imagine a time when the widespread availability of the printed word was a novelty. In early nineteenth-century Britain, print was not novel—Gutenberg’s printing press had been around for nearly four centuries—but printed matter was still a rare and relatively expensive luxury. All this changed, however, as publishers began employing new technologies to astounding effect, mass-producing instructive and educational books and magazines and revolutionizing how knowledge was disseminated to the general public.
In all societies, the main causes of environmental degradation are resource extraction and the generation of wastes by households and industries. Realistic strategies for mitigating these impacts require an understanding of both the technologies by which resources are transformed into products, and the lifestyle choices that shape household use of such products.
Structural Economics provides a framework for developing and evaluating such strategies. It represents an important new approach to describing household lifestyles and technological choices, the relationships between them, and their impact on resource use and waste. In this volume, economist Faye Duchin provides for the first time an authoritative and comprehensive introduction to the field, including its social as well as its technological dimensions. The presentation is accessible to non-specialists while also including a substantial amount of new research.
Duchin's primary achievement is to integrate a qualitatively rich understanding of technologies and lifestyles into a flexible, quantitative framework grounded in established principles of input-output economics and social accounting. She uses tools and insights from areas as diverse as demography and market research to conceptualize and describe different categories of households and their lifestyles. She also draws on the expertise of engineers and physical scientists to examine the potential for technological change. The framework Duchin develops permits the rigorous and detailed analysis of specific scenarios for alternative technologies and changes in lifestyle. The author uses the case of Indonesia for illustration and to refine new concepts by testing their relevance against factual information.
The new field of structural economics represents an important step forward in the effort to apply the power of science to solving the problems of modern societies. This book should prove invaluable to students and scholars of economics, sociology, or anthropology, as well as environmental scientists, policymakers at all levels, and anyone concerned with a practical interpretation of the elusive concept of sustainable development.
In the 1960s, many believed that the civil rights movement’s successes would foster a new era of racial equality in America. Four decades later, the degree of racial inequality has barely changed. To understand what went wrong, Patrick Sharkey argues that we have to understand what has happened to African American communities over the last several decades. In Stuck in Place, Sharkey describes how political decisions and social policies have led to severe disinvestment from black neighborhoods, persistent segregation, declining economic opportunities, and a growing link between African American communities and the criminal justice system.
Two Supreme Court decisions, NCAA v. Board of Regents (1984) and NCAA v. Tarkanian (1988), shaped college sports by permitting the emergence of a commercial enterprise with high financial stakes, while failing to guarantee adequate procedural protections for persons charged with wrongdoing within that enterprise. Brian L. Porto examines the conditions that led to the cases, the reasoning behind the rulings, and the consequences of those rulings. He proposes a federal statute that would grant the NCAA a limited "educational exemption" from antitrust laws, enabling it to enhance academic opportunities for athletes and affording greater procedural protections to accused parties in NCAA disciplinary proceedings.
The emergent discipline of ecological economics is based on the idea that the world's economies are a function of the earth's ecosystems -- an idea that radically reverses the world view of neoclassical economics. A Survey of Ecological Economics provides the first overview of this new field, and a comprehensive and systematic survey of its critical literature.
The editors of the volume summarize ninety-five seminal articles, selected through an exhaustive survey, that advance the field of ecological economics and represent the best thinking to date in the area. Each two- to three-page summary is far more comprehensive than a typical abstract, and presents both the topics covered in each paper and the most important arguments made about each topic. Sections cover:
A Survey of Ecological Economics is the first volume in the Frontier Issues in Economic Thought series produced by the Global Development And Environment Institute at Tufts University.
Sustaining Biodiversity and Ecosystem Services in Soils and Sediments brings together the world's leading ecologists, systematists, and evolutionary biologists to present scientific information that integrates soil and sediment disciplines across terrestrial, marine, and freshwater ecosystems. It offers a framework for a new discipline, one that will allow future scientists to consider the linkages of biodiversity below-surface, and how biota interact to provide the essential ecosystemservices needed for sustainable soils and sediments.
Contributors consider key-questions regarding soils and sediments and the relationship between soil- and sediment- dwelling organisms and overall ecosystem functioning. The book is an important new synthesis for scientists and researchers studying a range of topics, including global sustainability, conservation biology, taxonomy, erosion, extreme systems, food production, and related fields. In addition, it provides new insight and understanding for managers, policymakers, and others concerned with global environmental sustainability and global change issues.
Engagingly written, this book demonstrates that capitalism was not solely a force from above but was influenced by the people below who defended their interests in an ever-expanding market of imperialist capitalism. The fact that the United States acquired its own sugar producing empire at the very moment that its domestic sugar beet industry was coming into its own, as well as the fact that the domestic sugar beet industry came to depend on immigrant workers as the basis of its field labor force, magnified the local and global ties as well as the political battles that ensued. As such, the issue of how Americans would satiate their growing demand for sweetness--whether with beet sugar grown at home or with cane sugar raised in colonies abroad--became part of a much larger debate about the path of industrial agriculture, the shape of American imperialism, and the future of immigration.
"Swing the Sickle for the Harvest Is Ripe" compares the work, family, and economic experiences of enslaved women and men in upcountry and lowland Georgia during the nineteenth century. Mining planters' daybooks, plantation records, and a wealth of other sources, Daina Ramey Berry shows how slaves' experiences on large plantations, which were essentially self-contained, closed communities, contrasted with those on small plantations, where planters' interests in sharing their workforce allowed slaves more open, fluid communications. By inviting readers into slaves' internal lives through her detailed examination of domestic violence, separation and sale, and forced breeding, Berry also reveals important new ways of understanding what it meant to be a female or male slave, as well as how public and private aspects of slave life influenced each other on the plantation.
A volume in the series Women in American History, edited by Anne Firor Scott, Susan Armitage, Susan K. Cahn, and Deborah Gray White
Media critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what it does is a question largely unasked. It is this question, at the crux of American popular culture, that Switching Channels explores.
In the past twenty-five years, the expansion of cable and satellite systems has transformed television. Richard Caves examines the economics of this phenomenon--and the nature and logic of the broadcast networks' response to the incursion of cable TV, especially the shift to inexpensive unscripted game and "reality" shows and "news" magazines. An explanation of these changes, Caves argues, requires an understanding of two very different sectors: the "creative industry," which produces programs; and the commercial channels, which bring them to viewers. His book shows how distributors' judgment of profitability determines the quality and character of the programs the creative industry produces. This determination, writes Caves, depends on the number and types of viewers that various programs can attract and advertisers' willingness to pay for their attention, as well as the organization of the networks that package programs, the distributors that transmit them, and the deals these parties strike with one another.
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