front cover of The Race to 270
The Race to 270
The Electoral College and the Campaign Strategies of 2000 and 2004
Daron R. Shaw
University of Chicago Press, 2006

The Electoral College has played an important role in presidential politics since our nation’s founding, but surprisingly little information exists about precisely how it affects campaign strategy. Daron R. Shaw, a scholar who also worked as a strategist in both Bush-Cheney campaigns, has written the first book to go inside the past two presidential elections and reveal how the race to 270 was won—and lost. 

Shaw’s nonpartisan study lays out how both the Democrats and the Republicans developed strategies to win decisive electoral votes by targeting specific states and media markets. Drawing on his own experience with Republican battle plans, candidate schedules, and advertising purchases—plus key contacts in the Gore and Kerry camps—Shaw goes on to show that both sides used information on weekly shifts in candidate support to reallocate media buys and schedule appearances. Most importantly, he uses strikingly original research to prove that these carefully constructed plans significantly affected voters’ preferences and opinions—not in huge numbers, but enough to shift critical votes in key battlegrounds. 

Bridging the gap between those who study campaigns and those who conduct them, The Race to 270 will provide political scientists and practitioners alike with fresh insights about the new strategies that stem from one of our oldest institutions.

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front cover of Why Do We Still Have the Electoral College?
Why Do We Still Have the Electoral College?
Alexander Keyssar
Harvard University Press, 2020

A New Statesman Book of the Year

“America’s greatest historian of democracy now offers an extraordinary history of the most bizarre aspect of our representative democracy—the electoral college…A brilliant contribution to a critical current debate.”
—Lawrence Lessig, author of They Don’t Represent Us

Every four years, millions of Americans wonder why they choose their presidents through an arcane institution that permits the loser of the popular vote to become president and narrows campaigns to swing states. Congress has tried on many occasions to alter or scuttle the Electoral College, and in this master class in American political history, a renowned Harvard professor explains its confounding persistence.

After tracing the tangled origins of the Electoral College back to the Constitutional Convention, Alexander Keyssar outlines the constant stream of efforts since then to abolish or reform it. Why have they all failed? The complexity of the design and partisan one-upmanship have a lot to do with it, as do the difficulty of passing constitutional amendments and the South’s long history of restrictive voting laws. By revealing the reasons for past failures and showing how close we’ve come to abolishing the Electoral College, Keyssar offers encouragement to those hoping for change.

“Conclusively demonstrates the absurdity of preserving an institution that has been so contentious throughout U.S. history and has not infrequently produced results that defied the popular will.”
—Michael Kazin, The Nation

“Rigorous and highly readable…shows how the electoral college has endured despite being reviled by statesmen from James Madison, Thomas Jefferson, and Andrew Jackson to Edward Kennedy, Bob Dole, and Gerald Ford.”
—Lawrence Douglas, Times Literary Supplement

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